The departmental store provides a pleasant shopping environment with well-lit displays, classical music, and knowledgeable staff who engage customers immediately. Products are arranged logically throughout the large store by function and price. Most customers spend 45 minutes browsing and many purchase items. The store offers a wide range of high-quality products that create a satisfying shopping experience.
The butcher shop entrance hung raw meat and had a cold, cramped interior with poor hygiene. Customers spent only 20 minutes on missions to purchase meat, not browsing. The owner needed to improve conditions and product presentation.
The flower shop had a pleasant fragrance and beautiful displays but high-priced flowers. Customers browsed for 10-30 minutes
The document summarizes observations from visits to 6 different stores - an antiques store, shoe store, clothes shop, book store, music instruments store, and one dollar store. It describes elements of each store's exterior and interior design, atmosphere, product presentation, and customer experience. Key details provided include descriptions of the stores' entrances, lighting, music, noise levels, security presence, and how long the observer wanted to stay in each store.
The document discusses marketing strategies for a financial literacy education venture. It evaluates 5 strategies: 1) Multi-level marketing, 2) Reward points program, 3) Collaboration with village self-help groups, 4) Interactive TV channels, and 5) Online stock trading portal. For each, it assesses feasibility, costs, customer base, launch approach, and suggestions. It concludes the venture should fine-tune multi-level marketing, focus on women through customized TV programs, partner with village groups for rural outreach, and provide professional financial platforms.
This document discusses the evolution of social business and Dell's journey with social media from 2006-2011. It shows how [1] Dell initially engaged bloggers for tech support in 2006 and launched communities like IdeaStorm and Dell Outlet in 2007-2008. It then [2] discusses how Dell organized its business units around customers and communities in 2009, generating millions in sales from social platforms. Finally, [3] it notes Dell's leadership in social media by 2011 through initiatives like its Social Media Command Center and Social Media University training thousands of employees.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
The document summarizes observations from visits to 6 different stores - an antiques store, shoe store, clothes shop, book store, music instruments store, and one dollar store. It describes elements of each store's exterior and interior design, atmosphere, product presentation, and customer experience. Key details provided include descriptions of the stores' entrances, lighting, music, noise levels, security presence, and how long the observer wanted to stay in each store.
The document discusses marketing strategies for a financial literacy education venture. It evaluates 5 strategies: 1) Multi-level marketing, 2) Reward points program, 3) Collaboration with village self-help groups, 4) Interactive TV channels, and 5) Online stock trading portal. For each, it assesses feasibility, costs, customer base, launch approach, and suggestions. It concludes the venture should fine-tune multi-level marketing, focus on women through customized TV programs, partner with village groups for rural outreach, and provide professional financial platforms.
This document discusses the evolution of social business and Dell's journey with social media from 2006-2011. It shows how [1] Dell initially engaged bloggers for tech support in 2006 and launched communities like IdeaStorm and Dell Outlet in 2007-2008. It then [2] discusses how Dell organized its business units around customers and communities in 2009, generating millions in sales from social platforms. Finally, [3] it notes Dell's leadership in social media by 2011 through initiatives like its Social Media Command Center and Social Media University training thousands of employees.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
The document provides details about the environment, personnel, products, and customers of 6 different stores - Challenger, Daiso, Celeste, Fairprice, Sarang, and Popular bookstore. It describes factors such as the store entrance, lighting, noise level, cleanliness, and whether customers appear focused on a mission or just browsing. Most stores seem to aim for a bright, welcoming environment with helpful salespeople and a variety of reasonably priced products that most customers purchase something from.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document observes and records details about 6 different stores - Hamleys, Lulu, Claire's, Ikea, Toys R Us, and Hallmark. It examines aspects of each store like the environment, personnel, and products to understand what draws customers in and influences their shopping experience. Key factors noted include store layout, signage, lighting, music, cleanliness, staff engagement and helpfulness, prominent displays of featured items, and free samples or demonstrations.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Attention please observations at storesrkyadavthdc
The document describes observations made about the environment, personnel, products, and customers at 5 different clothing stores: Numero Uno, Denizen, Duke, Flying Machine, and Peter England. Key aspects noted include the stores' lighting, music, displays, salesperson interactions, product arrangements, and typical customer demographics. Overall, the stores aimed to create a welcoming, upscale atmosphere through their design elements and staff in order to encourage potential customers to browse and make purchases.
Store 1 has a crowded layout with merchandise arranged by function. Customers stay for about half an hour but there is no interaction from employees.
Store 2 draws customers in with a front promotion and attractive tiles. Items are arranged by color and some sofas allow customers to rest. Employees make immediate contact and customers browse for 20-30 minutes.
Store 3 organizes merchandise by usage but coats are in a hard-to-reach location. Impulse items are near the register and bright lighting creates a comfortable environment for 15 minute customer visits.
Store 4 has a dark and crowded interior that is difficult to see in. Pictures on the walls give a feeling of entering someone else's home and short customer visits of
This document summarizes observations from visits to various stores including Mimi's Cafe, Eggs & Things, TJ Maxx, Target, Petco, and Staples. Key details noted include signage, environment, noise levels, lighting, smells, and cash register locations. Common themes across stores included tile floors that felt noisy, bright lighting with an industrial feel, low or medium noise levels, and cash registers located in front. Differences among stores included color schemes, ceiling heights, smells, and levels of merchandise crowding.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
The document provides observations from 6 different stores to analyze their environment, personnel, products, customers and other aspects. Some key observations include:
- Store signage was big and clear across stores with different font styles. Environments varied from colorful to dark colors and sparse to crowded layouts.
- Personnel engagement with customers ranged from short to some time. Employee age was typically 20-30 years and ratios were around 1 staff to 2-3 customers.
- Products were arranged differently in each store - by function, price, or mixed. Impulse items and most expensive products were placed strategically.
- Customers averaged 20-40 years and were most often alone or with others. B
The document provides observations from 6 different stores to analyze their environment, personnel, products, customers and other aspects. Some key observations include:
- Store signage was big and clear across stores with different font styles. Environments varied from colorful to dark colors and sparse to crowded layouts.
- Personnel engagement with customers ranged from short to some time. Employee age was typically 20-30 years and ratios were around 1 staff to 2 customers.
- Products were arranged differently in each store - by function, price, or mixed. Impulse items and most expensive products had different locations.
- Customers averaged 20-40 years, were often accompanied, and spent between 15-60 minutes browsing
The document compares different sports stores on various characteristics like appearance, environment, and customer experience. It finds that Adidas draws customers in with its own design and colors at the entrance. The store has a high ceiling with good contrast, staggered lighting, and a warm environment. While crowded with merchandise, it also has a distinctive sweet smell.
Obervation lab, shopping in vic sonia torrentssaezsoniatorrentss
Vic is a city near Barcelona with around 40,000 people. The author visited 3 shops on a Saturday - a design store, shoe store, and cosmetics store. The design store had colorful decor and unique products. An friendly employee greeted customers. The shoe store played loud music and had shoes organized by type and gender. Many customers were present initially. The cosmetics store prominently advertised discounts and had a small pink and black interior.
The document summarizes the author's observations from visiting various retail stores, including RadioShack, Design Within Reach, Tango, Banana Republic, Ann Taylor Loft, and CVS. Key details noted for each store include the environment, personnel, products, and typical customers. For example, RadioShack had a red and white color scheme that was not relaxing, while Design Within Reach had a light, clean and airy feel. Personnel engagement varied between stores, from no contact at RadioShack to consultative interactions at Design Within Reach. Products were arranged based on function at most stores. Customers tended to browse alone but for varying lengths of time depending on the store.
The document observes and compares two retail stores - a footwear store and a cosmetics store - based on factors like exterior signage, interior environment, sales personnel, and how these elements influence customer experience and perceptions of merchandise value. The footwear store has dull lighting and decor with untrained salespeople, while the cosmetics store has a brighter, louder environment and salespeople who are more knowledgeable but intrusive. Both stores could improve their approach to better attract and engage different types of customers.
The restaurant has a warm, comfortable environment with wood floors and ceilings. Soft Japanese music plays at a moderate volume. The color scheme is green and wood. Customers are mostly women ages 15-30 who come in groups and stay for about an hour to eat the curry dishes. Employees wear uniforms and provide friendly, scripted service to customers who enter on a mission to purchase food. Products like the curry dishes are prominently displayed and easy to find on the menu.
The store environment lacked excitement and sensory stimulation. It had dull lighting, no music, and an unpleasant smell. Display fixtures and signage did not emphasize or highlight products effectively. Some products were placed in hard to access locations. Overall, the store felt overly plain and did not engage customers on an emotional level.
The cosmetic store had pale colors inside and strong colors outside with a contrast that was nice. The floor was made of white tiles. It was crowded with products both inside and outside. There was a sweet perfume smell. The security guard was located at the entrance and was intimidating.
The left-handed bar had a yellow color scheme throughout. It was brightly lit with music playing at an appropriate volume. It focused on featuring famous left-handed people. Employees wore matching uniforms and treated all customers equally.
The restaurant was located in the countryside with a wood interior and large windows providing bright natural light. Live music was playing that fit the rustic environment. Employees wore shirts with the restaurant name and treated all customers
More Related Content
Similar to Assignment2 prashant sahay,stanford ,creativity course
The document provides details about the environment, personnel, products, and customers of 6 different stores - Challenger, Daiso, Celeste, Fairprice, Sarang, and Popular bookstore. It describes factors such as the store entrance, lighting, noise level, cleanliness, and whether customers appear focused on a mission or just browsing. Most stores seem to aim for a bright, welcoming environment with helpful salespeople and a variety of reasonably priced products that most customers purchase something from.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document observes and records details about 6 different stores - Hamleys, Lulu, Claire's, Ikea, Toys R Us, and Hallmark. It examines aspects of each store like the environment, personnel, and products to understand what draws customers in and influences their shopping experience. Key factors noted include store layout, signage, lighting, music, cleanliness, staff engagement and helpfulness, prominent displays of featured items, and free samples or demonstrations.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Attention please observations at storesrkyadavthdc
The document describes observations made about the environment, personnel, products, and customers at 5 different clothing stores: Numero Uno, Denizen, Duke, Flying Machine, and Peter England. Key aspects noted include the stores' lighting, music, displays, salesperson interactions, product arrangements, and typical customer demographics. Overall, the stores aimed to create a welcoming, upscale atmosphere through their design elements and staff in order to encourage potential customers to browse and make purchases.
Store 1 has a crowded layout with merchandise arranged by function. Customers stay for about half an hour but there is no interaction from employees.
Store 2 draws customers in with a front promotion and attractive tiles. Items are arranged by color and some sofas allow customers to rest. Employees make immediate contact and customers browse for 20-30 minutes.
Store 3 organizes merchandise by usage but coats are in a hard-to-reach location. Impulse items are near the register and bright lighting creates a comfortable environment for 15 minute customer visits.
Store 4 has a dark and crowded interior that is difficult to see in. Pictures on the walls give a feeling of entering someone else's home and short customer visits of
This document summarizes observations from visits to various stores including Mimi's Cafe, Eggs & Things, TJ Maxx, Target, Petco, and Staples. Key details noted include signage, environment, noise levels, lighting, smells, and cash register locations. Common themes across stores included tile floors that felt noisy, bright lighting with an industrial feel, low or medium noise levels, and cash registers located in front. Differences among stores included color schemes, ceiling heights, smells, and levels of merchandise crowding.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
The document provides observations from 6 different stores to analyze their environment, personnel, products, customers and other aspects. Some key observations include:
- Store signage was big and clear across stores with different font styles. Environments varied from colorful to dark colors and sparse to crowded layouts.
- Personnel engagement with customers ranged from short to some time. Employee age was typically 20-30 years and ratios were around 1 staff to 2-3 customers.
- Products were arranged differently in each store - by function, price, or mixed. Impulse items and most expensive products were placed strategically.
- Customers averaged 20-40 years and were most often alone or with others. B
The document provides observations from 6 different stores to analyze their environment, personnel, products, customers and other aspects. Some key observations include:
- Store signage was big and clear across stores with different font styles. Environments varied from colorful to dark colors and sparse to crowded layouts.
- Personnel engagement with customers ranged from short to some time. Employee age was typically 20-30 years and ratios were around 1 staff to 2 customers.
- Products were arranged differently in each store - by function, price, or mixed. Impulse items and most expensive products had different locations.
- Customers averaged 20-40 years, were often accompanied, and spent between 15-60 minutes browsing
The document compares different sports stores on various characteristics like appearance, environment, and customer experience. It finds that Adidas draws customers in with its own design and colors at the entrance. The store has a high ceiling with good contrast, staggered lighting, and a warm environment. While crowded with merchandise, it also has a distinctive sweet smell.
Obervation lab, shopping in vic sonia torrentssaezsoniatorrentss
Vic is a city near Barcelona with around 40,000 people. The author visited 3 shops on a Saturday - a design store, shoe store, and cosmetics store. The design store had colorful decor and unique products. An friendly employee greeted customers. The shoe store played loud music and had shoes organized by type and gender. Many customers were present initially. The cosmetics store prominently advertised discounts and had a small pink and black interior.
The document summarizes the author's observations from visiting various retail stores, including RadioShack, Design Within Reach, Tango, Banana Republic, Ann Taylor Loft, and CVS. Key details noted for each store include the environment, personnel, products, and typical customers. For example, RadioShack had a red and white color scheme that was not relaxing, while Design Within Reach had a light, clean and airy feel. Personnel engagement varied between stores, from no contact at RadioShack to consultative interactions at Design Within Reach. Products were arranged based on function at most stores. Customers tended to browse alone but for varying lengths of time depending on the store.
The document observes and compares two retail stores - a footwear store and a cosmetics store - based on factors like exterior signage, interior environment, sales personnel, and how these elements influence customer experience and perceptions of merchandise value. The footwear store has dull lighting and decor with untrained salespeople, while the cosmetics store has a brighter, louder environment and salespeople who are more knowledgeable but intrusive. Both stores could improve their approach to better attract and engage different types of customers.
The restaurant has a warm, comfortable environment with wood floors and ceilings. Soft Japanese music plays at a moderate volume. The color scheme is green and wood. Customers are mostly women ages 15-30 who come in groups and stay for about an hour to eat the curry dishes. Employees wear uniforms and provide friendly, scripted service to customers who enter on a mission to purchase food. Products like the curry dishes are prominently displayed and easy to find on the menu.
The store environment lacked excitement and sensory stimulation. It had dull lighting, no music, and an unpleasant smell. Display fixtures and signage did not emphasize or highlight products effectively. Some products were placed in hard to access locations. Overall, the store felt overly plain and did not engage customers on an emotional level.
The cosmetic store had pale colors inside and strong colors outside with a contrast that was nice. The floor was made of white tiles. It was crowded with products both inside and outside. There was a sweet perfume smell. The security guard was located at the entrance and was intimidating.
The left-handed bar had a yellow color scheme throughout. It was brightly lit with music playing at an appropriate volume. It focused on featuring famous left-handed people. Employees wore matching uniforms and treated all customers equally.
The restaurant was located in the countryside with a wood interior and large windows providing bright natural light. Live music was playing that fit the rustic environment. Employees wore shirts with the restaurant name and treated all customers
Similar to Assignment2 prashant sahay,stanford ,creativity course (20)
1. Departmental
store Butcher shop Sweet shop General store Lottery shop Utensils shop Flower shop
Before you
enter the
store:
Does the store Yes. By its Yes. By its yes.as it displayed as. As I could
draw you in? If so, attractive No. as it hung raw No.as it was open attractive the lottery tickets watch the yes. Due to its
how? entrance meat at entrance. to dirt. entrance openly. products openly. fragrance.
Is the door open or
closed? open open open open open open open
Feel extremely
How does this Repulsive feeling. Repulsive feeling. good due to
make you feel? It should have It should have Inviting and fragrance of the
feel privileged been close. been close. feel privileged enriching feel good flowers.
How big is the sign
lettering and in huge. Times medium. medium. huge. Times medium. medium. medium.
what font? roman Calligraphic Calligraphic roman Calligraphic Calligraphic Calligraphic
its hygienic and its hygienic and
What does it tell gives a I am not I am not gives a I am not
you about the confidence that confident of the confident of the confidence that It is a makeshift confident of the
store? will get good product that product that will get good shop .tells me of product that it is a makeshift
product might get. might get. product its unreliability. might get. shop.
Environment:
2. What is the color
scheme of the
store? How does light colors. white color. light colors. white color. Feel steel colored. Feel
this affect you? Soothing felling. Repulsive brown. Repulsive Soothing felling. tin coated.ok. ok good
What type of floor
does the store
have? How does
this effect the marble floor. blood stained. marble floor. tin flooring. Feel
environment? Good feeling Repulsive mosaic. Good feeling tin coated.ok. tin base.feel ok ok.
How high is the 15 feet's. Gave 15 feet's. Gave
ceiling? How does me a feeling of 10 feet's. 11 feet's. me a feeling of 9 feet's. 10 feet's. 14 feet's.
this feel? openness Claustrophobic Claustrophobic openness Claustrophobic Claustrophobic Claustrophobic
How brightly lit is
the store? How very brightly very brightly
does this affect lite. Excellent doesn’t operate lite. Excellent
you? feeling. in night. reasonably bright. feeling. reasonably bright. reasonably bright. reasonably bright.
How loud is the
environment? soothing very loud ok soothing ok ok ok
What is causing the the product the product
noise? none display in open. display in open. none none none none
Is there music
playing? If so, does yes. Gave me a yes. Gave me a
it fit the nice feeling of nice feeling of yes. Religious
environment? nothingness no no nothingness none none songs.
Is the store warm or
cold? warm. cold cold warm. cold cold cold
Is the store crowed yes. Crowded yes. Crowded yes. Crowded yes. Crowded yes. Crowded yes. Crowded
with merchandise with various with various with various with various with various with various
or is it sparse? merchandise. no merchandise. merchandise. merchandise. merchandise. merchandise.
Does the store
have a distinctive
smell? yes. yes. Repulsive yes. yes. yes. yes. yes.
Where is the cash at the door at the door at the door at the door at the entrance at the entrance at the entrance
register located? entrance entrance entrance entrance table table table
How visible is the
store security? tight security. none none tight security. none none none
How long do you
want to stay in this for a long time. wanted to get out for a long time.
store? 4-5 hours. asp. 10-15 mines 4-5 hours. 10-15 mines 10 mines 30 mines
Does the
environment
influence the
perceived value of
the merchandise? yes. yes. no yes. yes. yes. none
3. Personnel:
How long does it
take before a sales
person initiates
contact? immediately 10 mines immediately immediately 5 mines immediately immediately
Does the
salesperson have a
script to follow with
each customer? yes. no no yes. no no no
Does the
salesperson treat
different customers yes. Based on yes. Based on yes. Based on yes. Based on
differently? needs. needs. needs. needs. no no yes.basedo needs.
What is the ratio of
salespeople to
customers? 0.520833333 0.4 0.1 0.520833333 0.1 0.1 0.4
What age and
gender are the below 25. 6 below 25. 6
employees? males 4 females >25 males >25 males males 4 females >25 males <25 males <25 males
Are the salespeople
using the store
products? yes yes yes yes yes yes yes
Do the salespeople
have a uniform? yes no no yes no no no
Do the salespeople
match the stores
image? yes yes yes yes no yes yes
Products:
What is the first
product that you
notice? vegetables meat sweets vegetables lottary tickets plates flower necklace
Is there a central
display table with
featured products? yes no yes yes yes no no
Where are items
that are “for sale”
located in the in the entire in the entire
store? store front front store front front front
How are the
products arranged?
By function? By by function and by function and by use and by
price? By color? by price by use by price and use by price by use by use price
4. Are there free
samples or
demonstrations? yes no no yes yes yes yes
What products are
at eye level? yes no no yes no yes yes
What items in the
store are in the
least accessible raw materials for
locations? bicycles. animal wastes sweets bicycles. left over lottaries Damaged utensils high value flowers
Where are the most least in front. all products least in front.
and least expensive Expensive in displayed at same least to highly Expensive in arranged based
products located? back spot expensive. back on value of lottary least to higher least to higher
Are the prices of the shopkeeper the shopkeeper the shopkeeper
the products easy would have to be would have to be mentioned on mentioned on would have to be
to find? yes asked. asked. yes lottaries product. asked.
Are there impulse
items near the cash yes.socks and yes.socks and low value
register? chocolates. no yes. Cheap sweets chocolates. lottaries no beautiful flowers.
Customers:
Are most
customers alone or
with someone else?
What is the in family or in in family or in
relationship? groups alone alone groups alone alone family/groups
What is the
average age and
gender of the
customers? 30 45 30 30 40 40 35
When a customer
enters the store, do no .they ask the no .they ask the
they tend to walk in assistant and assistant and
the same path or move ot their move ot their
direction? - area yes yes area yes yes yes
How long do
customers stay in
the store, on
average? 45 mins 20 mins 15 mins 45 mins 5 mins 15 mins 10 mins
Do customer touch
the products? Is
this encouraged? yes.yes no. no yes. No yes.yes no .no yes. Yes No. no
Do most customers
appear to be on a
mission or are they
browsing? browsing mission browsing browsing browsing browsing browsing
What percent of
customers
purchase products 80% 95% 85% 80% 90% 95% 95%
5. in the store?
Other
Observations:
the seller was
shopkeeper was
nice ambiance. very cordial.
repulsive. Staff good sweet not cordial.
Orderly staff. wide range of Suggested me on shopkeeper was
not good. No quality. Good Rough. Crowded.
Good product products possible winning humble.
hygeine staff. Nice owner No wide range of
range. combinations.
products
Crowded