The article discusses Bang & Olufsen's history in audio and television technology over the past 100 years. It highlights some of their iconic product designs from radios to televisions and audio systems. It also profiles the Bang & Olufsen store in Harpenden, interviewing the owner Tulsi Parmar who discusses the high quality products and customer service offered. The article promotes some of Bang & Olufsen's latest products that combine innovative technology with beautiful design.
Translations of company slogans and labels that were lost in translation resulted in unintentionally funny or inappropriate new meanings. For example, a chicken company's slogan was translated to mean "it takes an aroused man to make a chicken affectionate" in Spanish. A hair product called the "Mist Stick" became the "manure stick" in German. Coca-Cola's name was initially misinterpreted to mean "Bite the wax tadpole" when introduced in China.
Este documento analiza las búsquedas relacionadas con el turismo en Mallorca realizadas en Google por usuarios de Alemania, España y Reino Unido para inferir la imagen cognitiva del destino. Los resultados muestran que los términos más buscados varían según el país y reflejan diferentes niveles de conocimiento de la isla. Las búsquedas también revelan los productos turísticos más populares como golf, playas y ocio nocturno. Los autores concluyen que el análisis de búsquedas puede ayud
Menorca connecta_Internet como aliado del mundo empresarialFundació Bit
La Fundació Bit participà a la Fira Menorca Connecta, que se celebrà a Maó del 28 al 30 de novembre.
Així, la Fundació Bit donà a conèixer tres dels projectes d’innovació en què està treballant actualment. Es tracta del projecte de tele-rehabilitació “Play for Health” de l’àrea de Salut, el projecte d’assessorament tecnològic Dr.TIC de l’àrea de Cibersocietat i les eines “Destination Branding Tool” i “Hotels Twitter Report″ desenvolupades des de l’àrea de Turisme.
La Fundació Bit oferí la ponència “Internet como aliado del mundo empresarial”. Durant la seva presentació s’aprofundirà en la necessitat d’analitzar les dades externes de l’empresa per treure’n informació i coneixement sobre l’estat del negoci, el comportament dels seus clients, de la competència, i de l’evolució de l’entorn i, a partir d’aquí, poder prendre decisions estratègiques per continuar essent competitiu i adaptar-se a les tendències.
Presentación "La fragmentación y desmonopolización de la comunicación"Fundació Bit
La Fundación Bit participó el día 3 de octubre en el evento “Gate to the future” mediante la ponencia "La fragmentación y desmonopolización de la comunicación" sobre la influencia de los medios sociales en las motivaciones de los turistas y en la formación de la imagen del destino.
This document summarizes observations from visits to various stores including Mimi's Cafe, Eggs & Things, TJ Maxx, Target, Petco, and Staples. Key details noted include signage, environment, noise levels, lighting, smells, and cash register locations. Common themes across stores included tile floors that felt noisy, bright lighting with an industrial feel, low or medium noise levels, and cash registers located in front. Differences among stores included color schemes, ceiling heights, smells, and levels of merchandise crowding.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
(1) This document summarizes observations from a shopwatching exercise on Serrano Street in Madrid, a high-end shopping area.
(2) The author, Alberto Losada, visited several stores including Zara, a bakery, Imaginarium toy shop, VIPS, Zara Home, and a Chinese bazaar.
(3) For each store, Losada notes things like layout, lighting, smells, displays, and opportunities for improvements to enhance the customer experience and increase sales.
The article discusses Bang & Olufsen's history in audio and television technology over the past 100 years. It highlights some of their iconic product designs from radios to televisions and audio systems. It also profiles the Bang & Olufsen store in Harpenden, interviewing the owner Tulsi Parmar who discusses the high quality products and customer service offered. The article promotes some of Bang & Olufsen's latest products that combine innovative technology with beautiful design.
Translations of company slogans and labels that were lost in translation resulted in unintentionally funny or inappropriate new meanings. For example, a chicken company's slogan was translated to mean "it takes an aroused man to make a chicken affectionate" in Spanish. A hair product called the "Mist Stick" became the "manure stick" in German. Coca-Cola's name was initially misinterpreted to mean "Bite the wax tadpole" when introduced in China.
Este documento analiza las búsquedas relacionadas con el turismo en Mallorca realizadas en Google por usuarios de Alemania, España y Reino Unido para inferir la imagen cognitiva del destino. Los resultados muestran que los términos más buscados varían según el país y reflejan diferentes niveles de conocimiento de la isla. Las búsquedas también revelan los productos turísticos más populares como golf, playas y ocio nocturno. Los autores concluyen que el análisis de búsquedas puede ayud
Menorca connecta_Internet como aliado del mundo empresarialFundació Bit
La Fundació Bit participà a la Fira Menorca Connecta, que se celebrà a Maó del 28 al 30 de novembre.
Així, la Fundació Bit donà a conèixer tres dels projectes d’innovació en què està treballant actualment. Es tracta del projecte de tele-rehabilitació “Play for Health” de l’àrea de Salut, el projecte d’assessorament tecnològic Dr.TIC de l’àrea de Cibersocietat i les eines “Destination Branding Tool” i “Hotels Twitter Report″ desenvolupades des de l’àrea de Turisme.
La Fundació Bit oferí la ponència “Internet como aliado del mundo empresarial”. Durant la seva presentació s’aprofundirà en la necessitat d’analitzar les dades externes de l’empresa per treure’n informació i coneixement sobre l’estat del negoci, el comportament dels seus clients, de la competència, i de l’evolució de l’entorn i, a partir d’aquí, poder prendre decisions estratègiques per continuar essent competitiu i adaptar-se a les tendències.
Presentación "La fragmentación y desmonopolización de la comunicación"Fundació Bit
La Fundación Bit participó el día 3 de octubre en el evento “Gate to the future” mediante la ponencia "La fragmentación y desmonopolización de la comunicación" sobre la influencia de los medios sociales en las motivaciones de los turistas y en la formación de la imagen del destino.
This document summarizes observations from visits to various stores including Mimi's Cafe, Eggs & Things, TJ Maxx, Target, Petco, and Staples. Key details noted include signage, environment, noise levels, lighting, smells, and cash register locations. Common themes across stores included tile floors that felt noisy, bright lighting with an industrial feel, low or medium noise levels, and cash registers located in front. Differences among stores included color schemes, ceiling heights, smells, and levels of merchandise crowding.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
(1) This document summarizes observations from a shopwatching exercise on Serrano Street in Madrid, a high-end shopping area.
(2) The author, Alberto Losada, visited several stores including Zara, a bakery, Imaginarium toy shop, VIPS, Zara Home, and a Chinese bazaar.
(3) For each store, Losada notes things like layout, lighting, smells, displays, and opportunities for improvements to enhance the customer experience and increase sales.
The departmental store provides a pleasant shopping environment with well-lit displays, classical music, and knowledgeable staff who engage customers immediately. Products are arranged logically throughout the large store by function and price. Most customers spend 45 minutes browsing and many purchase items. The store offers a wide range of high-quality products that create a satisfying shopping experience.
The butcher shop entrance hung raw meat and had a cold, cramped interior with poor hygiene. Customers spent only 20 minutes on missions to purchase meat, not browsing. The owner needed to improve conditions and product presentation.
The flower shop had a pleasant fragrance and beautiful displays but high-priced flowers. Customers browsed for 10-30 minutes
The document provides details about the environment, personnel, products, and customers of 6 different stores - Challenger, Daiso, Celeste, Fairprice, Sarang, and Popular bookstore. It describes factors such as the store entrance, lighting, noise level, cleanliness, and whether customers appear focused on a mission or just browsing. Most stores seem to aim for a bright, welcoming environment with helpful salespeople and a variety of reasonably priced products that most customers purchase something from.
The document provides opportunities for improvement at six different stores in Bogotá, Colombia. The La Riviera store could boost sales by offering affordable beauty products. Santa Lechuga restaurant should accelerate self-service times for fast, healthy food. Several stores like Massimo Dutti and Arturo Calle Men Clothes could expand their product lines or target new customer demographics.
The document provides observations from visits to 6 shops in Stockholm: a wine and beer shop, bakery and cafe, outdoor shop, shoe shop, shoe boutique, and sports shop. Key findings include the need to create consistent themes, arrange products logically, use lighting and decor to set the right mood, and differentiate from neighboring stores. The goal is to design shops around customer experiences rather than just selling commodities.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
The document analyzes and compares several stores based on criteria like first attitude, environment, staff, products, and customers. Yves Rocher is described as the most comfortable and friendly store, creating a positive atmosphere with aromas and attentive staff. Stores like Zara and Pull & Bear also aim to shape customer opinions through their designs, though some aspects could be improved. Evaluating all criteria is important for a store to make a good impression on customers. The document encourages readers to observe stores and investigate how design influences shopping experiences.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document observes and records details about 6 different stores - Hamleys, Lulu, Claire's, Ikea, Toys R Us, and Hallmark. It examines aspects of each store like the environment, personnel, and products to understand what draws customers in and influences their shopping experience. Key factors noted include store layout, signage, lighting, music, cleanliness, staff engagement and helpfulness, prominent displays of featured items, and free samples or demonstrations.
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
Store 1 has a crowded layout with merchandise arranged by function. Customers stay for about half an hour but there is no interaction from employees.
Store 2 draws customers in with a front promotion and attractive tiles. Items are arranged by color and some sofas allow customers to rest. Employees make immediate contact and customers browse for 20-30 minutes.
Store 3 organizes merchandise by usage but coats are in a hard-to-reach location. Impulse items are near the register and bright lighting creates a comfortable environment for 15 minute customer visits.
Store 4 has a dark and crowded interior that is difficult to see in. Pictures on the walls give a feeling of entering someone else's home and short customer visits of
The document compares different sports stores on various characteristics like appearance, environment, and customer experience. It finds that Adidas draws customers in with its own design and colors at the entrance. The store has a high ceiling with good contrast, staggered lighting, and a warm environment. While crowded with merchandise, it also has a distinctive sweet smell.
The document summarizes observations from visits to 6 different stores - an antiques store, shoe store, clothes shop, book store, music instruments store, and one dollar store. It describes elements of each store's exterior and interior design, atmosphere, product presentation, and customer experience. Key details provided include descriptions of the stores' entrances, lighting, music, noise levels, security presence, and how long the observer wanted to stay in each store.
The document discusses how to optimize a store's environment to appeal to customers' senses and create the best shopping experience. It recommends playing music that evokes positive feelings, displaying products attractively, and allowing customers to sample items. Good customer service is also important, such as smiling at customers, asking once if they need help, and being accommodating. The perfect store tailors all of its aspects like lighting, smells, and sounds to match the brand and target customers.
The store environment at Topshop is dark, cold, loud and overcrowded with trendy but cheap and disposable clothing. The young customer-focused sales staff are quick to make contact but the loud music and maze-like layout makes navigation difficult. Most customers appear to be tweens and people in their 20s browsing the mass-market merchandise for under an hour before leaving the uncomfortable store.
The document discusses opportunities for improvement at six different stores. For Store 1, it suggests replacing the large TV display with a smaller one and adding a friendly salesperson. For Store 2, it proposes better organization of merchandise by color and protecting the cash register. Store 3 could be improved by adding inviting colors and interactive product screens. Store 4 should cater more to children by having a character like Mickey Mouse to entertain them while parents shop. Store 5 may benefit from online sales, personal shoppers to advise customers, and focusing on trendy items. For Store 6, live fashion shows, customer observation, daily deals and gifts, and organized merchandise could draw bigger crowds.
Gestión de la imagen del destino en el contexto del turismo 2.0.Bel Llodrà
El principal objetivo es proponer un modelo teórico completo que identifique los factores que influyen en la formación de la imagen de un destino turístico, contemplando las fuentes de información, las motivaciones, las imágenes cognitiva, afectiva y única, la intención de visita y de repetición. En especial, el interés del modelo se ha centrado en analizar el papel que las diferentes plataformas web y los contenidos generados por los usuarios (UGC) juegan en el proceso de construcción de la imagen.
The departmental store provides a pleasant shopping environment with well-lit displays, classical music, and knowledgeable staff who engage customers immediately. Products are arranged logically throughout the large store by function and price. Most customers spend 45 minutes browsing and many purchase items. The store offers a wide range of high-quality products that create a satisfying shopping experience.
The butcher shop entrance hung raw meat and had a cold, cramped interior with poor hygiene. Customers spent only 20 minutes on missions to purchase meat, not browsing. The owner needed to improve conditions and product presentation.
The flower shop had a pleasant fragrance and beautiful displays but high-priced flowers. Customers browsed for 10-30 minutes
The document provides details about the environment, personnel, products, and customers of 6 different stores - Challenger, Daiso, Celeste, Fairprice, Sarang, and Popular bookstore. It describes factors such as the store entrance, lighting, noise level, cleanliness, and whether customers appear focused on a mission or just browsing. Most stores seem to aim for a bright, welcoming environment with helpful salespeople and a variety of reasonably priced products that most customers purchase something from.
The document provides opportunities for improvement at six different stores in Bogotá, Colombia. The La Riviera store could boost sales by offering affordable beauty products. Santa Lechuga restaurant should accelerate self-service times for fast, healthy food. Several stores like Massimo Dutti and Arturo Calle Men Clothes could expand their product lines or target new customer demographics.
The document provides observations from visits to 6 shops in Stockholm: a wine and beer shop, bakery and cafe, outdoor shop, shoe shop, shoe boutique, and sports shop. Key findings include the need to create consistent themes, arrange products logically, use lighting and decor to set the right mood, and differentiate from neighboring stores. The goal is to design shops around customer experiences rather than just selling commodities.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
The document analyzes and compares several stores based on criteria like first attitude, environment, staff, products, and customers. Yves Rocher is described as the most comfortable and friendly store, creating a positive atmosphere with aromas and attentive staff. Stores like Zara and Pull & Bear also aim to shape customer opinions through their designs, though some aspects could be improved. Evaluating all criteria is important for a store to make a good impression on customers. The document encourages readers to observe stores and investigate how design influences shopping experiences.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document observes and records details about 6 different stores - Hamleys, Lulu, Claire's, Ikea, Toys R Us, and Hallmark. It examines aspects of each store like the environment, personnel, and products to understand what draws customers in and influences their shopping experience. Key factors noted include store layout, signage, lighting, music, cleanliness, staff engagement and helpfulness, prominent displays of featured items, and free samples or demonstrations.
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
Store 1 has a crowded layout with merchandise arranged by function. Customers stay for about half an hour but there is no interaction from employees.
Store 2 draws customers in with a front promotion and attractive tiles. Items are arranged by color and some sofas allow customers to rest. Employees make immediate contact and customers browse for 20-30 minutes.
Store 3 organizes merchandise by usage but coats are in a hard-to-reach location. Impulse items are near the register and bright lighting creates a comfortable environment for 15 minute customer visits.
Store 4 has a dark and crowded interior that is difficult to see in. Pictures on the walls give a feeling of entering someone else's home and short customer visits of
The document compares different sports stores on various characteristics like appearance, environment, and customer experience. It finds that Adidas draws customers in with its own design and colors at the entrance. The store has a high ceiling with good contrast, staggered lighting, and a warm environment. While crowded with merchandise, it also has a distinctive sweet smell.
The document summarizes observations from visits to 6 different stores - an antiques store, shoe store, clothes shop, book store, music instruments store, and one dollar store. It describes elements of each store's exterior and interior design, atmosphere, product presentation, and customer experience. Key details provided include descriptions of the stores' entrances, lighting, music, noise levels, security presence, and how long the observer wanted to stay in each store.
The document discusses how to optimize a store's environment to appeal to customers' senses and create the best shopping experience. It recommends playing music that evokes positive feelings, displaying products attractively, and allowing customers to sample items. Good customer service is also important, such as smiling at customers, asking once if they need help, and being accommodating. The perfect store tailors all of its aspects like lighting, smells, and sounds to match the brand and target customers.
The store environment at Topshop is dark, cold, loud and overcrowded with trendy but cheap and disposable clothing. The young customer-focused sales staff are quick to make contact but the loud music and maze-like layout makes navigation difficult. Most customers appear to be tweens and people in their 20s browsing the mass-market merchandise for under an hour before leaving the uncomfortable store.
The document discusses opportunities for improvement at six different stores. For Store 1, it suggests replacing the large TV display with a smaller one and adding a friendly salesperson. For Store 2, it proposes better organization of merchandise by color and protecting the cash register. Store 3 could be improved by adding inviting colors and interactive product screens. Store 4 should cater more to children by having a character like Mickey Mouse to entertain them while parents shop. Store 5 may benefit from online sales, personal shoppers to advise customers, and focusing on trendy items. For Store 6, live fashion shows, customer observation, daily deals and gifts, and organized merchandise could draw bigger crowds.
Gestión de la imagen del destino en el contexto del turismo 2.0.Bel Llodrà
El principal objetivo es proponer un modelo teórico completo que identifique los factores que influyen en la formación de la imagen de un destino turístico, contemplando las fuentes de información, las motivaciones, las imágenes cognitiva, afectiva y única, la intención de visita y de repetición. En especial, el interés del modelo se ha centrado en analizar el papel que las diferentes plataformas web y los contenidos generados por los usuarios (UGC) juegan en el proceso de construcción de la imagen.
Este documento presenta los objetivos y líneas de trabajo de un proyecto sobre la cibersociedad. Sus objetivos son analizar los usos de las TIC en la sociedad y empresas, proponer proyectos de innovación social basados en las TIC, y divulgar sobre alfabetización digital. Algunas líneas de trabajo clave son el teletrabajo, indicadores de uso TIC, inclusión social, y aplicaciones web 2.0. Se describen varios proyectos destacados para implantar las TIC en empresas y la sociedad.
El documento habla sobre la identidad digital en la Web 2.0. Explica conceptos como Internet, ciberespacio, cibersociedad e identidad digital. También describe características de la Web 2.0 como las redes sociales y la blogosfera. El objetivo es definir cómo establecer una identidad digital para ser reconocido entre diferentes públicos.
Este documento presenta una charla sobre la identidad y reputación digital. Explora conceptos como la identidad distribuida en múltiples plataformas, la construcción de la reputación a través de los comentarios de otros, y la necesidad de gestionar estratégicamente la información que se publica sobre uno mismo. También ofrece consejos sobre cómo ganar credibilidad en línea y normas básicas de comportamiento como la "netiqueta".
El documento proporciona una introducción a los blogs y la blogosfera. Explica que un blog es un sitio web frecuentemente actualizado compuesto de artículos ordenados cronológicamente en reversa y que puede ser escrito por uno o varios autores. También describe los elementos típicos de un blog como la cabecera, los contenidos, la barra lateral y las herramientas para construir blogs.
Este documento provee una visión panorámica de la participación en la Web 2.0, incluyendo ejemplos de cómo las empresas y organizaciones comparten información y se comunican con audiencias a través de blogs, wikis, redes sociales y otros medios. También analiza cómo los usuarios interactúan con las marcas a través de comentarios y valoraciones en estas plataformas.
El documento habla sobre redes sociales y cómo fluye la información de persona a persona en Internet. Explica que existen redes horizontales y verticales propias de cada negocio, y que las empresas deben gestionar estas redes para hacer circular la información sobre sus productos, servicios y eventos. También define una red social como una forma de interacción dinámica entre personas e instituciones que comparten necesidades e intereses, y se organizan para potenciar sus recursos.
Este documento describe diferentes herramientas y usos de la Web 2.0 para la participación de las empresas. Menciona que la información corporativa se publica no solo en la web institucional, sino también en otros espacios donde los empleados pueden distribuir información pública y interactuar con clientes. Estos espacios también permiten a los empleados interactuar entre sí y hablar de sus marcas. Además, explica que las empresas usan webs y blogs para publicar características de sus productos, noticias, eventos e innovaciones, y para presentar a sus directivos
1. [BEL LLODRÀ]
ARE YOU PAYING ATTENTION?
This week's assignment is done as an INDIVIDUAL.
Print out a copy of the OBSERVATION LAB.
Another copy is on SlideShare, too.
1) Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at
least 15 minutes in each store making OBSERVATIONS using the lab guide for reference. Take photos to
capture your observations.
2) Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES. What types of things
had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight?
Use your photos to highlight your insights. Your presentation can be in the form of slides or a short video.
Add the link to your presentation so that everyone can see it.
El Corte Inglés. Palma de Mallorca Airport.
Many people spend in front of the store at the airport and just go. They have nothing in the entry you
invite to come
6. Restaurante Hotel Don Curro. Málaga
You could upgrade but it has its charm. The space is exploited tables and chairs, and bar and also
buffette.
7. El Corte Inglés. Starbucks Restaurante
Ferrari Store. Grab @Go. La Canasta.
Palma de Coffee. Málaga Hotel Don Curro.
Málaga Airport Málaga Airport Málaga
Mallorca Airport Airport Málaga
Before you
enter the
store:
YES. Sofa,
Does the store YES. Very open YES. Very open
coach, NO. Very hidden
draw you in? If NO NO and near the and near the
comfortable in the 1st floor.
so, how? hall street
chairs.
Is the door
open or OPEN OPEN OPEN OPEN OPEN CLOSE
closed?
How does this
make you COLD WARM OUTSIDER PLEASED PLEASED CHEST
feel?
How big is the
sign lettering VERY BIG, VERY BIG, VERY BIG, VERY BIG, SMALL. SANS
BIG, DEMODÉ
and in what CURSIVE VERY BOLD SANS SERIF CURSIVE SERIF
font?
What does it
INDUSTRIAL, ENOUGH
tell you about EXPENSIVE LIGHT SWEET ECONOMY
EMPTY COMERCIAL
the store?
8. El Corte Inglés. Starbucks Restaurante
Ferrari Store. Grab @Go. La Canasta.
Palma de Coffee. Málaga Hotel Don Curro.
Málaga Airport Málaga Airport Málaga
Mallorca Airport Airport Málaga
Environment:
What is the
GREEN AND
color scheme LOOKING LOOKING NECESSITY TO
YELLOW. DOES BROWN. INVITE RED. ONLY FOR
of the store? FORWARD TO FORWARD TO HAVE
NOT INVITE TO TO SIT DOWN RICH PEOPLE
How does this TRYING TRYING BREAKFAST
COME IN
affect you?
What type of
floor does the
LIKE THE
store have? LIKE THE LIKE THE
PARQUE AIRPORT PARQUE OLD
How does this AIRPORT FLOOR STREET FLOOR
FLOOR
effect the
environment?
How high is
the ceiling? HIGH, OPEN HIGH, OPEN
HIGH, CLOSE HIGH, CLOSE HIGH, OUT LOW, HOMELY
How does this AIR AIR
feel?
How brightly lit
is the store? BRIGHTLY, SO NORMAL, BRIGHTLY, SO BRIGHTLY, NORMAL,
WARM, COZY
How does this WHITE, HOMELY LIGHT NATURAL HOMELY
affect you?
How loud is
the NORMAL NORMAL NORMAL NORMAL NORMAL SILENCE
environment?
PEOPLE IN THE
What is PEOPLE IN THE HALL OF THE PEOPLE IN THE
RAINING IN THE CUPS AND
causing the HALL OF THE AIRPORT. MUSIC HALL OF THE
STREET DISHES
noise? AIRPORT VOICES AOBUT AIRPORT
FLIGHTS
Is there music
playing? If so,
NO NO YES, NO NO NO NO
does it fit the
environment?
Is the store
COLD WARM COLD WARM WARM WARM
warm or cold?
Is the store
crowed with
CROWED SPARSE CROWED SPARSE CROWED SPARSE
merchandise
or is it sparse?
Does the store
have a
NO YES NO NO YES NO
distinctive
smell?
Where is the
cash register YES YES YES YES YES YES
located?
How visible is
the store INVISIBLE INVISIBLE INVISIBLE INVISIBLE INVISIBLE INVISIBLE
security?
How long do
you want to
0 1 HOUR 0 10 MIN 5 MIN 20 MIN
stay in this
store?
Does the
environment
influence the
YES YES YES YES YES YES
perceived
value of the
merchandise?
9. El Corte Inglés. Starbucks Restaurante
Ferrari Store. Grab @Go. La Canasta.
Palma de Coffee. Málaga Hotel Don Curro.
Málaga Airport Málaga Airport Málaga
Mallorca Airport Airport Málaga
Personnel:
How long
does it take
NOBODY
before a sales
INITIATES 4 MIN 30 SEC 4 MIN 5 MIN 1 MIN
person
CONTACT
initiates
contact?
Does the
salesperson
have a script to
I DON'T KNOW YES YES YES YES YES
follow with
each
customer?
Does the
YES. IF HE
salesperson
KNOWS THE
treat different NO NO NO NO NO
OTHER
customers
PERSON
differently?
What is the
ratio of
1 DE 25 1 DE 50 1 DE 3 1 DE 50 3 DE 6 5 DE 25
salespeople to
customers?
What age and
gender are the 40 BOTH 30 WOMEN 30 WOMEN 40 BOTH 50 WOMEN 35 BOTH
employees?
Are the
salespeople
NO NO YES NO NO NO
using the store
products?
Do the
salespeople
YES YES YES YES YES YES
have a
uniform?
Do the
salespeople
YES YES YES NO YES YES
match the
stores image?
10. El Corte Inglés. Starbucks Restaurante
Ferrari Store. Grab @Go. La Canasta.
Palma de Coffee. Málaga Hotel Don Curro.
Málaga Airport Málaga Airport Málaga
Mallorca Airport Airport Málaga
Products:
What is the
first product
BLOUSE COFFEE JACKET SANDWICH CAKE FRUIT
that you
notice?
Is there a
central display
table with YES NO YES NO NO YES
featured
products?
Where are
items that are
COUNTER AND
“for sale” EVERYWHERE BAR BAR BAR BAR
SHELVES
located in the
store?
How are the
products
arranged? By FUNCTION AND FUNCTION AND FUNCTION AND FUNCTION AND FUNCTION AND FUNCTION AND
function? By PRICE PRICE PRICE PRICE PRICE PRICE
price? By
color?
Are there free
samples or
NO NO NO NO NO NO
demonstration
s?
What products
are at eye NONE NONE NONE NONE NONE NONE
level?
What items in
the store are in
the least ACCESSORIES COFFEE ACCESSORIES COFEE BREAD ALCOHOL
accessible
locations?
Where are the
most and least
expensive EVERYWHERE EVERYWHERE EVERYWHERE EVERYWHERE EVERYWHERE EVERYWHERE
products
located?
Are the prices
of the products YES YES YES YES YES ALL INCLUSIVE
easy to find?
Are there
impulse items
YES NO YES YES NO NO
near the cash
register?
11. El Corte Inglés. Starbucks Restaurante
Ferrari Store. Grab @Go. La Canasta.
Palma de Coffee. Málaga Hotel Don Curro.
Málaga Airport Málaga Airport Málaga
Mallorca Airport Airport Málaga
Customers:
Are most
customers
alone or with
ALL, FAMILY ALL, FAMILY ALONE AND
someone ALONE ALONE ALONE
AND FRIENDS AND FRIENDS PARTNER
else? What is
the
relationship?
What is the
average age
ALL AGES, ALL ALL AGES, ALL
and gender of WOMEN, 50 MAN, 50 WOMEN, 50 BOTH, 50
GENDER GENDER
the
customers?
When a
customer
enters the
store, do they
YES YES YES YES YES YES
tend to walk in
the same path
or direction? -
How long do
customers
stay in the 10 MIN 30 MIN 10 MIN 20 MIN 5 MIN 20 MIN
store, on
average?
Do customer
touch the
products? Is YES NO YES NO NO NO
this
encouraged?
Do most
customers
appear to be
BROWSING MISSION BROWSING MISSION MISSION MISSION
on a mission
or are they
browsing?
What percent
of customers
purchase 1,00% 100,00% 1,00% 100,00% 100,00% 100,00%
products in the
store?