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![About Siemens
Siemens AG is Europe's largest engineering company and was
founded in 1847 by Werner von Siemens and Johann Georg
Halske. Siemens' primary business operations include
information and communication networks, industrial
automation and control, power generation and transmission,
medical solutions, and lighting, with a presence in more than
190 countries [1].](https://image.slidesharecdn.com/assignmentno-210310180119/85/Assignment-no-2-5-320.jpg)
Uploaded byRana Taimoor
Assignment no. 2
Siemens is a large German engineering company founded in 1847. It has a worldwide presence in industries like power generation, medical technology, automation, and communications. The document analyzed Siemens' management structure, marketing strategies, technology upgrades over time, and external factors using PESTLE and Porter's Five Forces analyses. It concluded that Siemens has strong assets and capabilities from its history that are critical to its continued success if it implements guidelines to improve efficiency and add more value across its operations.
Assignment no. 2
- 1. BUSINESS ANALYSIS ONSIEMENS 1915003 Rana Taimoor School of Engineering, University of Bolton
- 2. Table of contents 01 Introduction Introand some history about company 02 Management System How management system works in Siemens 03 Marketing How are sales are currently going
- 3. Table of contents 04 TechnologyUpgradation How technology evolved and Siemens Globally 05 POTOR’S 5 Force and PESTEL Analysis Analysis on Siemens Business 06 Conclusion End Discussion
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- 5. About Siemens Siemens AGis Europe's largest engineering company and was founded in 1847 by Werner von Siemens and Johann Georg Halske. Siemens' primary business operations include information and communication networks, industrial automation and control, power generation and transmission, medical solutions, and lighting, with a presence in more than 190 countries [1].
- 6. Our history 1847 18921923 Company Founded Siemens & Halske is founded by Werner Siemens and J.G. Halske for the development and installation of telegraphic systems First Power Plant At Erding in Bavaria, Siemens & Halske builds a power plant and establishes an American subsidiary, Siemens & Halske Electric Company, in Chicago Radio Production The company begins to produce radio receivers for the consumer market and creates a subsidiary in Tokyo, Fusi Denk, later known as Fuji Electric
- 7. Our history 1966 19982016 Major Reorganization A major reorganization is undertaken by the company, bringing all its subsidiaries directly under the control of the parent company and reincorporating them as Siemens A.G. 10 point Excellence Heinrich von Pierer, head of the company, introduces a ten-point excellence plan to boost earnings and crack down on underperforming companies. next47 Siemens set up a separate unit to promote innovative innovations more aggressively and to accelerate the development of emerging technologies. The unit's name, "next47,"
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- 9. Management Process The marketand organizational processes encapsulate all business operations in specifically organized sub-processes: from product origin and procurement to project management, customer handover, and after-sales support. In the support protocols, all support operations are included. The general requirements for the core processes in the management processes are formulated and managed.
- 10. Organization Responsibility Managing board Company-wide,responsibility for quality and safety as well as occupational health and safety and environmental protection at Siemens AG is stipulated. Division CEO The CEO of the Mobility Division is responsible for identifying and pursuing the divisional priorities relating to quality and safety, occupational health and safety, and protection of the environment Heads of the Business Units, process owners, managers, EHS officers of the Business Unit and sites management teams identify the quality, protection, occupational health & safety and the environment Organizational unit heads take responsibility for the efficiency of their processes and goods Managers are expected to work with an efficiency, workplace safety and environmental conservation in a health-conscious manner. All operations related to quality control, safety and maintenance management, as well as occupational health and safety and environmental protection are the responsibility of the heads of the organizational units
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- 12. Margin Ranges They planto reach a sales growth range of 4 to 5 percent per year on a comparable basis within the Siemens Financial System. Comparable growth is primary indicator for managing and monitoring revenue growth, since it demonstrates the creation in business network of currency translation effects.
- 13. Capital Structure The risein short-term debt and current long- term debt maturities was largely attributable to the reclassification of the long-term euro and U. S. Dollar instruments with long-term debt totalling EUR 3.9 billion. This was compensated in part by the EUR 3,3 billion arising from the repayment of U. S. Instruments of the currency. The reduction in existing income tax liabilities was primarily motivated by the reversal of income tax laws outside Germany and tax payments in connection with Siemens Healthineers' carve- out operations
- 14. Net Asset Position Totalnon-current Asset 79,878 M Total Current Asset 70,370 M Total Asset 150,248 M 24% 24% 52%
- 15. (Werner von Siemensto his brother Carl, December 29, 1884) “I will not sell the future for instant profit! “
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- 17. Technologies • Dynamo Machine •Electric Rail Road (1879) • Power Plant (1897) • X-Ray (1930) • MEGNETOM (1983) • MRT(2010) • Pointer Telegraph (1847) • Russia State Telegraph Network Power Engineering Medical Technology Communication Engineering Automation and Digitization • SIMATIC (1958) • TIA (1996) • Mars Rover(2013) • Mind Sphere(2016)
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- 21. Poter’s 5 Force Threatof New Entrants differentiation of products is high so needs to focus on advertisement and client services. Bargaining Power of Suppliers Number of suppliers is significant, so need is fairly standardized, less differentiated and has low transfer costs. Bargaining Power of Buyers Number of manufacturers is much higher, product differentiation is strong 01 02 03 04 05 Threat of Substitute Products or Services Rivalry Among Existing Firms Few alternatives available Number of rivals is very small, become unique to each other
- 22. PESTLE ANALYSIS Political Siemens isgermen-based company, with cordial relationship with many nations. Economic Asia is expected to be Siemens main market, with china which is rapidly rising and Iranian prospects after easy sanctions. Technology By integrating applications, platforms and services, Siemens will improve its leadership in digitization and automation Legal Profitability will greatly impact litigation faced by Siemens Social The Siemens Europeon@Siemens program requires students from different selected countries to take part in Germany’s Job study program Envoirmental By spending over 100 billion, Siemens is planning to become Carbon Neutral by 2030. Siemens Envoirment Technology helps its customers reduce their FY16 CO2 footprint by 521 million tonnes
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- 24. Conclusion Siemens has manyassets and capabilities that are needed for survival. The history of the company has created some unique resources and core competencies that separate Siemens from other companies and are critical to the success of the company. Implementing guidelines and alternatives would help to add more value to each organizational operation, thus reducing costs and improving efficiency.
- 25. CREDITS: This presentationtemplate was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Thanks! Does anyone have any questions? rt6aes@bolton.ac.uk 1915003