Assignment Content 1. Top of Form Purpose of Assignment All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product lifecycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service. Assignment Steps Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following: · Select a product strategy. · Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline). · Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service. · Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). · Address three elements of the following Product and Promotion List: · Integrated marketing communication · Advertising strategy/objectives · Push and pull · Media strategy · Advertising execution                      · Direct marketing · Public relations/strategies · Positioning The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines.  Click the Assignment Files tab to submit your assignment. Grading Guide: Promotion and the Product Life Cycle Grading Guide Bottom of Form Top of Form Bottom of Form Running head: ORGANIZATIONAL STRUCTURE 1 ORGANIZATIONAL STRUCTURE 6 Annotated Bibliography Organizational Structure Kenyeta Clements UMUC MGMT 630 Dr. Todd Kelley 07 March 2019 Zheng, Yang, W. a., McLean, B. a., & N, G. (2010). Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management. Journal of Business Research, 63, 763-771. The article was found in The Journal of Business Research and was published by Elsevier. It has been cited 1034 times. The article involves a study.

1. Assignment Content
1.
Top of Form
Purpose of Assignment
All products/services go through a lifecycle of NPI (new
product introduction), growth, maturity, and decline. These
various stages affect the marketing strategy and promotional
efforts for a particular product or service. In Week 3, you will
incorporate a product strategy that addresses at least 3 areas of
the product lifecycle. The primary objective of this assignment
is to allow you to demonstrate an understanding of the factors
that can affect the launch of a product or service.
Assignment Steps
Complete a minimum 700-word product strategy in
Microsoft® Word. Incorporate a product strategy that addresses
the following:
· Select a product strategy.
· Address at least three areas of the product lifecycle (NPI,
growth, maturity, and decline).
· Create at least two different types of media methods for the
product or service. One method must be print and the other must
be non-print, both of which highlight your product or service. In
your assignment, include 2-3 sentences about each media
method (i.e., one paragraph of what you would do, but not how
to do it). For example, (this cannot be used in this assignment),
a non-print media method would be a Facebook campaign that
provides users with a reward for each review (positive or
negative) about the use/appearance/price/etc. of the product or
service.
· Determine how you will measure the marketing activities (i.e.,
what metrics will be used to determine success or failure).
· Address three elements of the following Product and
Promotion List:
· Integrated marketing communication

2. · Advertising strategy/objectives
· Push and pull
· Media strategy
· Advertising execution
· Direct marketing
· Public relations/strategies
· Positioning
The plan will be a continuation of the global or multi-regional
company you chose in Week 1. This will be incorporated into
your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Grading Guide: Promotion and the Product Life Cycle Grading
Guide
Bottom of Form
Top of Form
Bottom of Form
Running head: ORGANIZATIONAL STRUCTURE
1
ORGANIZATIONAL STRUCTURE
6

3. Annotated Bibliography
Organizational Structure
Kenyeta Clements
UMUC
MGMT 630
Dr. Todd Kelley
07 March 2019
Zheng, Yang, W. a., McLean, B. a., & N, G. (2010). Linking
organizational culture, structure, strategy, and organizational
effectiveness: Mediating role of knowledge management.
Journal of Business Research, 63, 763-771.
The article was found in The Journal of Business Research and
was published by Elsevier. It has been cited 1034 times. The
article involves a study conducted to examine the importance of
knowledge management in organizational culture,
organizational effectiveness and strategy. Practicing knowledge
management has various influences on a firm’s effectiveness.
The study involved a survey conducted in 301 organizations.
The findings suggested that knowledge management has major
impacts on organizational culture and effectiveness. Knowledge
management can either fully or partially mediate the impact of
culture in an organization's effectiveness. The article provides a
wide scope of information on knowledge management as it
extends its scope of research by examining various management
practices in organizations and studying the mechanisms that
connect the firm’s internal resources to their competitive
advantage. According to the article, practicing knowledge
management in an organization improves the organization's
productivity. It further suggests that organizations implement
knowledge management if they want positive results.

4. Winnubst, J. (2017). Organizational structure, social support,
and burnout. In Professional burnout. Routledge.
The book section was acquired from the book Professional
Burnout by Winnubst Jacques. It was has been cited 225 times.
The article discusses how organizational structure leads to
professional burnout. According to the article, the effectiveness
of work in an organization varies depending on how members of
an organization are treated; either positively or negatively. The
variations depend on the structure of the organization as well as
the culture and ethics in the organization. The article further
attempts to study the interrelationships between social support,
stress, and burnout in organizations. It explores the type of
stressors in organizational structure and culture that are related
to burnout such as the white collar stressors. According to the
article, burnout is common both in white and blue collar jobs.
However, the level of stress and burnout differs in various
organizations depending on the organizational structure. It is
important for organizational managers to realize that the
behavioural, psychological and physiological processes that
lead to strains and burnout occur under excessive demands by
management and indicate normal and healthy functioning in the
organization.
Vaccaro, Jansen, I. G., Bosch, J. J., Volberda, F. A., & W, H.
(2012). Management innovation and leadership: The moderating
role of organizational size. Journal of management studies, 49,
28-51.
This article was retrieved from the Journal of Management
Studies and was published on Wiley Online Library. It has been
accessed and cited 476 times. The article involves research
conducted on management innovation such as new
organizational structures, practices, and processes that change
and impact leadership and management in a firm. The study
focuses on the role of management and its relationship with
organizational structures. According to the article, the size of
organizations matters in terms of leadership. The study mainly
focuses on transactional and transformational leadership styles.

5. According to the study’s findings, leadership and organizational
structure are interrelated. Small firms benefit from a
transactional leadership style compared to large organizations.
Larger organizations, on the other hand, need to focus on
transformational leadership due to their complexity.
Fiedler, Grover, K. D., Teng, V. a., & TC, J. (1996). An
empirically derived taxonomy of information technology
structure and its relationship to organizational structure. Journal
of Management Information Systems, 13, 9-34.
This article was accessed from the Journal of Management and
has been cited 214 times. This article focuses on an empirical
study conducted to study the relationship between
organizational structure and information technology. The study
uses 313 firms to develop a taxonomy that shows implications
for matching organizational structures and organizational
structures. Information technology structures are identified
depending on a company's information systems' ability to
support communications, centralized computer operations as
well as sharing resources. By using the multistep cluster
analysis from different firms and the number of groups, the
study identifies four information technology structures;
decentralized, centralized, distributed cooperative computing
and centralized cooperative computing. It further relates the
four IT structures to different organizational structures.
Decentralized computing is associated with product
organizational forms. Centralized computing is associated with
functional organizational forms. Distributed cooperative
computing is associated with high integrated firms such as
product and matrix organizational forms. Centralized
cooperative computing is associated with functional
organizational forms.
Nahm, Vonderembse, A. Y., Koufteros, M. A., & A, X. (2003).
The impact of organizational structure on time-based
manufacturing and plant performance. Journal of operations
management, 21, 281-306.
This article attempts to study the impact of organizational

6. structure on time-based manufacturing and plant performance.
The article was accessed from The Journal of Operations
Management and was published by Elsevier. According to the
article, the innovation and organizational theory argue that the
structural design of an organization can hinder or facilitate the
implementation of radical innovation. Today, firms are working
to cope with the changing external environment. It is therefore
important that organizations understand how they can
implement change. The study develops a framework that shows
the relationship between different organizational structural
dimensions, plant performance, and time-based manufacturing
practices. The study was conducted on 224 manufacturing firms
and developed instruments that were used to measure the
interrelations in the framework. The study showed that the
hierarchy layers and the horizontal integration level had an
impact on communication and decision-making. In turn, through
communication and decision-making, the organization structure
had a direct impact on time-based manufacturing practices.
Moreover, time-based manufacturing practices had a direct
impact on the organization’s performance.
References
Fiedler, Grover, K. D., Teng, V. a., & TC, J. (1996). An
empirically derived taxonomy of information technology

7. structure and its relationship to organizational structure. Journal
of Management Information Systems, 13, 9-34.
Nahm, Vonderembse, A. Y., Koufteros, M. A., & A, X. (2003).
The impact of organizational structure on time-based
manufacturing and plant performance. Journal of operations
management, 21, 281-306.
Vaccaro, Jansen, I. G., Bosch, J. J., Volberda, F. A., & W, H.
(2012). Management innovation and leadership: The moderating
role of organizational size. Journal of management studies, 49,
28-51.
Winnubst, J. (2017). Organizational structure, social support,
and burnout. In Professional burnout. Routledge.
Zheng, Yang, W. a., McLean, B. a., & N, G. (2010). Linking
organizational culture, structure, strategy, and organizational
effectiveness: Mediating role of knowledge management.
Journal of Business Research, 63, 763-771.