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This document discusses strategies for attracting an audience to a documentary about smartphones. It has a mass appeal because smartphones are used worldwide by people of all ages who have a phone 11+. The target audience is both genders aged 20-40 and 11-18, from all ethnicities and social classes except certain religious groups. Most people use their smartphones for social networking and businesses. The audience will enjoy the documentary because it will be visual with interesting statistics and relate to their experiences with smartphones. The audience will be attracted through advertisements, trailers, and TV ads.





