This document discusses the development of an audio enhancement application called Audihance. It begins by providing background on how the ear perceives sound and the concepts of amplitude, pressure waves, and sound perception. It then describes the intended purpose of Audihance, which is to adjust amplitude, select optimal decibel levels, and normalize transverse waves. The document outlines the naming process for Audihance and justification for combining "audio" and "enhance". A brand character diagram is sketched, and the word "happiness" is selected from the diagram for the logotype research and design.

1. Audio Enhancer Via Application Justin Marks
FA102a,
Research and Speculative
Product/Service and Development

2. Audio Enhancer Via Application Justin Marks
Assignment One, Research
“Everything You Should Know About Sound”
http://waitbutwhy.com/2016/03/sound.html

3. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-Ears are an evolutionary innovation that allows us to register
sound waves in the air around us
http://www.espritsciencemetaphysiques.com/notre-modele-du-systeme-solaire-faux-depuis-

4. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-The loudness of a sound we hear is determined by the amplitude of
the pressure waves
https://brandednoise.com/2013/10/14/soundscapes-and-sonic-

5. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-The concept of sound is by definition a biological being’s perception of
the pressure wave
http://cymatica.com/2009/11/05/cymatics-scientist-says-sound-is-a-bubble-not-

6. Audio Enhancer Via Application Justin Marks
Assignment One, Future Product or Service
Audio Enhancer via Application
-adjusts the amplitude of pressure waves
-optimal decibel selection
-normalizes transverse waves

7. Audio Enhancer Via Application Justin Marks
Source for Brand Character Words
Destiny’s Child
http://www.allmusic.com/artist/destinys-child-mn0000210

8. Audio Enhancer Via Application Justin Marks
Naming Process
Generated from the words AUDIO  ENHANCE
Audio noun : sound, especially when recorded, transmitted, or reproduced
Enhance verb : intensify, increase, or further improve the quality, or extent
of

9. Audio Enhancer Via Application Justin Marks
AUDIHANCE
Justification: The name, derived from a
combination of “audio” and “enhance”, creates
the perfect culmination of the product’s
absolute goal; to enhance audio. It also offers
a play on words, as it is relatable to the word
“audience”. An audience typically listens, just
as the user will do as it uses the smartphone
application.
Final Product/Service Name

10. Audio Enhancer Via Application Justin Marks
Brand Character Diagram Sketch

11. Audio Enhancer Via Application Justin Marks
AUDIHANCE
PERSONA PURPOSE
LANGUAGETONE
better
stronger
lasting
sold
sell
life
self
happiness
vision
prosperity
positive
wiser
Brand Character Diagram

12. Audio Enhancer Via Application Justin Marks
Assignment Three, Logotype Word
Word From Diagram
“Happiness”

13. Audio Enhancer Via Application Justin Marks
Assignment Three, Logotype Research
http://www.brandcrowd.com/logo-design/details/54323
http://www.michellefrenchdesign.com/project-happiness-logo-web/
https://www.shophappiness.com/
http://activehappiness.com/2012/10/dear-active-happiness-readers/active-
happiness-logo/
http://www.free-logodesign.com/free-happiness-logo-
design/

14. Audio Enhancer Via Application Justin Marks
Assignment Three, Finished Logotype
http://www.allmusic.com/artist/destinys-child-mn0000210
AUDIHANCE