The document appears to be a class assignment that outlines steps in a design thinking process for improving services. It includes sections on identifying problems through research, framing the key problems, generating tentative ideas using a "Four Actions Framework" of remove, reduce, raise, and add, and providing examples of applying this framework. The assignment synthesizes research findings and aims to identify and solve problems to improve services.

2. Introduc)on
Insights
Problem(s)
Solu)on(s)
Iden)fying
Problems
Defining/Framing
Problems
Solving
Problems
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
2

3. Synthesizing
Research
Finding
Temperature
Package
Service
Dog
Designs
Digitals
Languages
categorize
affinity
ten-­‐minutes
brainstorm
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
3

4. Synthesizing
Research
Finding
We
categorized
affinity
ideas
into
6
A’s:
1. Affability
is
unthinkable.
2. Accessibility
is
inefficient.
3. Adaptability
is
unreliable.
4. Ac)ons
of
Customers
is
insufficiency.
5. Accountability
is
inconstant.
6. Area
/
Appearance
is
unbalance.
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
4

5. Iden)fying
and
Framing
Problems
Service
Dog
Kitchen
Gave
a
weird
vibe
Less
of
finding
it
very
cool
Unwelcome
Tables
were
not
Couldn’t
see
Wait/Wonder/Bored
Environment
spacious
what
is
there
Did
not
offer
any
Loss
of
good
display
needs
Language
Informa)on
No
bi-­‐language
Internet
has
heavy
provided
Not
texts
Unable
to
No
language
No
emphasize
about
access
experters
mo)va)on
mo)va)ons
smoothly
No
language
op)ons
and
unclear
No
prices/food
on
an
internet
images
shown
Counter
Display
Delivery
No
promo)ons
Less
interior
delivery
Not
enough
None
of
a
Loss
of
business
visual
Very
feminine
style
way
to
profits
interac)on
Unnecessary
1.
Iden)fying
problems
delivery
Due
to
availability,
decora)ons
couldn’t
make
2.
Framing
problems
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
5

6. Genera)ng
Tenta)ve
Ideas
Four
Ac)on
Framework
is
one
of
genera)ng
ideas.
Remove
Reduce
Raise
Add
Reduced
unnecessary
vision
on
the
display
Increase
male
workers
in
the
front-­‐
line
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
5
6

7. Genera)ng
Tenta)ve
Ideas
2
out
of
examples
of
Four
Ac)on
Framework:
“Before”
Insights
Remove
Reduce
Raise
Add
Remove
the
Wi-­‐Fi
Add
an
applica)on
notes
from
workers
Reduce
non-­‐visual
Provide
more
to
redesign
the
1
Informa)on
of
promo)ons
images!
and
and
a
clear
info
interac)on
on
the
wall
Remove
workers
Avoiding
afraid
to
Provide
tea/cofee
Decorate
your
own
Self-­‐Service
from
the
front
and
share
a
bake
recipes
to
do
cupcake
(inspired
2
allow
customers
to
experience
yourself!
If
like,
buy
by
a
frozen
yogurt
do
a
self-­‐order
me!
store)
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
5
7

8. Genera)ng
Tenta)ve
Ideas
Few
Examples
of
Change
Stakeholders’
Perspec)ves
How
can
I
change
the
behavior
of
keeping
up
with
Owner
adap)ng
updates
of
customers?
I
wonder
why
did
not
this
store
give
some
toys?
I
am
Kids
very
bored,
because
I
want
to
do
something!
Sigh,
how
can
I
reduce
a
lot
of
services
toward
customers?
Workers
Can
I
help
my
boss
reinvent
with
self-­‐services?
I
don’t
feel
comfortable
being
in
crowd
between
people
Wheelers
and
tables.
Tables
need
to
be
redesign
to
give
me
a
space.
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
8

9. Framing
the
Strategic
Problem
How
can
incen)ves
be
enhanced
to
meet
customers’
preferences
and
desirability
to
increase
their
loyal)es
to
Back
in
the
Day
Bakery?
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
9

10. Thank
You
Tiffany
Slieff
|
Professor
Bau
|
SCAD
|
School
of
Design
|
Service
Design|
SERV
216
|
Winter
2013
|
Assignment
4
10