The document discusses universal basic income and supporting the concept. It notes that a basic income could help reduce inequality by sharing wealth across society and ending extreme poverty. The document proposes "Equa-Pay" as a name for a universal basic income program, focusing on the concept of equality. Diagrams sketch ideas for how the brand would represent compassion. Links are provided for researching logos from other charitable organizations.

1. Rachel GrossUniversal Basic Income
FA102A,
Research and Speculatative
Product/Service Development

2. Rachel GrossUniversal Basic Income
“Supporting universal basic
income is a step in world
progress.”
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

3. Rachel GrossUniversal Basic Income
- A basic income is a means for sharing the
wealth produced by a society to all people,
reducing growing inequalities across the world.
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

4. Rachel GrossUniversal Basic Income
“Basic Income will end
extreme financial poverty.”
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

5. Rachel GrossUniversal Basic Income
“We should have a society that measures progress not just by
economic metrics, but by how many of us have a role we find
meaningful. We should explore ideas like universal basic income —
to give everyone a cushion to try new things.” – Mark Zuckerberg
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

6. Rachel GrossUniversal Basic Income
Universal Basic Income
• Equal opportunities
• Leigh way for growth
• Provides a safety net
Assignment One, Future Product or Service

7. Rachel GrossUniversal Basic Income
Assignment Two, Source for Brand Character Words
U2

8. Rachel GrossUniversal Basic Income
Assignment Two, Naming Process
This product/service is meant to support people with a basic
income. For a name, I wanted to focus on equality.
Some ideas were:
UBI Payment
Basic Income Payment
Equality Pay
Equa-Pay

9. Rachel GrossUniversal Basic Income
Assignment Two, Final Product/Service name
Universal Basic Income is the concept that everyone should
receive a minimum income. In theory, this will help equal out
the wage gap, which is why I chose “Equa-Pay.”

10. Rachel GrossUniversal Basic Income
Assignment Two, Brand Character Diagram Sketch

11. Rachel GrossUniversal Basic Income
Assignment Two, Brand Character Diagram

12. Rachel GrossUniversal Basic Income
Assignment Three, Logotype Research, Word From Diagram
Compassionate

13. Rachel GrossUniversal Basic Income
Assignment Three, Logotype Research
https://www.unitedway.org/ https://www.cancer.org/ https://www.salvationarmy.org/
http://www.goodwill.org/ https://www.rmhc.org/home

14. Rachel GrossUniversal Basic Income
Assignment Three, Finished Logotype
Equa
Pay