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FA102a, Research, Product Proposal and Brand
Development
Megan O’Shea
“Teaching a robot to anticipate human actions”
http://www.kurzweilai.net/teaching-a-robot-to-anticipate-human-actions
Assignment 01/Research
- Cornell professors have taught the robot how
to foresee human action
Assignment 01/Research
- “Anticipating which activities will a human do
next (and how to do them) can enable an
assistive robot to plan ahead for reactive
responses in human environment”
http://http://pr.cs.c
ornell.edu/anticipat
ion/pr.cs.cornell.ed
u//
Assignment 01/Research
- “The future would be to figure out how the robot
plans its action. Right now we are almost hard-
coding the responses, but there should be a way
for the robot to learn how to respond”
http://pr.cs.cornell.edu
/people.php
Assignment 01/Research
Personalized robot in every home
- could robots potentially be a staple in every household
- could each robot adapt to your family and develop traits from the people
around it
Assignment 01/Research
- like mentioned before, personalized robot for
houses
- if the technology develops enough could be
like another member of the house.
Cooking/cleaning etc.
Assignment 01/ Future Product or Service
User Persona A
Caroline McCowan/ 28/ New Mom
Frustrations
Goals
- Trying to keep her house as
clean as she's used to
- Needing extra help but not
wanting a nanny
- Not being able to do
everything she wants to do
- be able to keep up a clean house for
her family
- be able to still do things for herself
- get help without hiring a nanny
Assignment 02 / User Persona Research
User Persona B
Chris Ferrucci/ 34/ Works from home
Frustrations
Goals
- Not being able to reach or do
things due to his disability
- wanting to live at home without
help coming in and out
- being able to concentrate on
his work at home without
distraction
- be able to be totally independent in
his apartment
- efficiently work from home and
maintain a home
- keep a clean environment where
clients can come meet him in
Assignment 02 / User Persona Research
Assignment 02 / User Persona ResearchAssignment 02 / User Persona Diagram
Assignment 02 / Creative Personal Portrait
Assignment 03/ Branding Source for Brand Character Words
Assignment 03/ Branding Brand Character Diagram
Brand Character DiagramAssignment 03/ Branding Naming Process
- I knew I wanted the name to
be short and have a
technological feel but I
wasn't sure how to
accomplish it.
- I was inspired by irobot
which was originally named
roomba
- considered robi, roob, irobi
- I wanted it to also have a
friendly feel so kids wouldnt
be scared of the name
Roob
Irobi
Robi
Brand Character DiagramAssignment 03/ Branding Final Product/Service Name
- I ended up choosing iRobi,
because I felt like it
encompassed all the
qualities I wanted the name
to possess
- I decided to use a
lowercase i but an
uppercase R to make the
name stand out more
iRobi
Brand Character DiagramAssignment 04/ Motion Graphics Branding Raw Images
Assignment 04/ Motion Graphics Branding Final Video Stills
Assignment 04/ Motion Graphics Branding Final Video

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Fa102a, research, product proposal and brand development

  • 1. FA102a, Research, Product Proposal and Brand Development Megan O’Shea
  • 2. “Teaching a robot to anticipate human actions” http://www.kurzweilai.net/teaching-a-robot-to-anticipate-human-actions Assignment 01/Research
  • 3. - Cornell professors have taught the robot how to foresee human action Assignment 01/Research
  • 4. - “Anticipating which activities will a human do next (and how to do them) can enable an assistive robot to plan ahead for reactive responses in human environment” http://http://pr.cs.c ornell.edu/anticipat ion/pr.cs.cornell.ed u// Assignment 01/Research
  • 5. - “The future would be to figure out how the robot plans its action. Right now we are almost hard- coding the responses, but there should be a way for the robot to learn how to respond” http://pr.cs.cornell.edu /people.php Assignment 01/Research
  • 6. Personalized robot in every home - could robots potentially be a staple in every household - could each robot adapt to your family and develop traits from the people around it Assignment 01/Research
  • 7. - like mentioned before, personalized robot for houses - if the technology develops enough could be like another member of the house. Cooking/cleaning etc. Assignment 01/ Future Product or Service
  • 8. User Persona A Caroline McCowan/ 28/ New Mom Frustrations Goals - Trying to keep her house as clean as she's used to - Needing extra help but not wanting a nanny - Not being able to do everything she wants to do - be able to keep up a clean house for her family - be able to still do things for herself - get help without hiring a nanny Assignment 02 / User Persona Research
  • 9. User Persona B Chris Ferrucci/ 34/ Works from home Frustrations Goals - Not being able to reach or do things due to his disability - wanting to live at home without help coming in and out - being able to concentrate on his work at home without distraction - be able to be totally independent in his apartment - efficiently work from home and maintain a home - keep a clean environment where clients can come meet him in Assignment 02 / User Persona Research
  • 10. Assignment 02 / User Persona ResearchAssignment 02 / User Persona Diagram
  • 11. Assignment 02 / Creative Personal Portrait
  • 12. Assignment 03/ Branding Source for Brand Character Words
  • 13. Assignment 03/ Branding Brand Character Diagram
  • 14. Brand Character DiagramAssignment 03/ Branding Naming Process - I knew I wanted the name to be short and have a technological feel but I wasn't sure how to accomplish it. - I was inspired by irobot which was originally named roomba - considered robi, roob, irobi - I wanted it to also have a friendly feel so kids wouldnt be scared of the name Roob Irobi Robi
  • 15. Brand Character DiagramAssignment 03/ Branding Final Product/Service Name - I ended up choosing iRobi, because I felt like it encompassed all the qualities I wanted the name to possess - I decided to use a lowercase i but an uppercase R to make the name stand out more iRobi
  • 16. Brand Character DiagramAssignment 04/ Motion Graphics Branding Raw Images
  • 17. Assignment 04/ Motion Graphics Branding Final Video Stills
  • 18. Assignment 04/ Motion Graphics Branding Final Video