This document outlines an assignment for a course on social performance of organizations. Students must write a 6-8 page paper analyzing one of four organizations, examining its nature, stakeholders, how stakeholders influence financial performance, a controversial issue, and challenges of addressing this issue through a stakeholder coalition. The assignment is worth 240 points and will be evaluated based on addressing the prompt, quality of analysis, writing mechanics, and use of references.

1. Assignment 1: Social Performance of Organizations
Due Week 4 and worth 240 points
According to the textbook, the current world economy is
increasingly becoming integrated and interdependent; as a
result, the relationship between business and society is
becoming more complex. Use the Internet to research one (1) of
the following organizations:
· De Beers Diamond Company
· National Football League (NFL)
· British Petroleum (BP)
· National Rifle Association (NRA)
Write a six to eight (6-8) page paper in which you:
1. Specify the nature, structure, types of products or service of
your chosen organization, and two (2) key factors in the
organization’s external environment that can affect its success.
Provide explanation to support the rationale.
2. Examine three (3) salient stakeholders of the chosen
organization based on their key roles and relationships with the
company.
3. Suggest five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Provide
support for the response.
4. Specify one (1) controversial corporate social responsibility
concern associated with your selected organization.
5. Assuming you are the leader of the most influential
stakeholder group, outline a plan to form a stakeholder coalition
to force the organization to address your chosen controversial
issue. The plan should include the key steps that you would take
to identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
6. Assume the role as the leader of the most influential

2. stakeholder group, and indicate three (3) potential challenges
that you may face in encouraging stakeholders to form a
coalition to help you achieve your goals. Suggest the significant
steps that you would take in order to overcome these challenges
that you have identified. Justify the response.
7. Use at least four (4) quality references. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Analyze the relationship between business and society, and the
ways in which they are part of an interactive system.
· Recommend ways stakeholders can influence the destiny of
both business and society.
· Analyze the various primary and secondary stakeholder
groups, their roles, and relationships.
· Analyze the multiple environments of an organization.
· Compare and contrast the concepts of corporate social
responsibility, citizenship, and global citizenship.
· Analyze ways ethical challenges affect the multiple functions
of business.
· Use technology and information resources to research issues in
business and society.
· Write clearly and concisely about business and society using
proper writing mechanics
· Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.

3. ·
Points: 240
Assignment 1:Social Performance of Organizations
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Specify the nature, structure, types of products or service of
your chosen organization, and two (2) key factors in the
organization’s external environment that can affect its success.
Provide explanation to support the rationale.
Weight: 10%
Did not submit or incompletely specified the nature, structure,
types of products or service of your chosen organization, and
two (2) key factors in the organization’s external environment
that can affect its success. Did not submit or incompletely
provided explanation to support the rationale.
Insufficiently specified the nature, structure, types of products
or service of your chosen organization, and two (2) key factors
in the organization’s external environment that can affect its
success. Insufficiently provided explanation to support the
rationale.
Partially specified the nature, structure, types of products or
service of your chosen organization, and two (2) key factors in
the organization’s external environment that can affect its

4. success. Partially provided explanation to support the rationale.
Satisfactorily specified the nature, structure, types of products
or service of your chosen organization, and two (2) key factors
in the organization’s external environment that can affect its
success. Satisfactorily provided explanation to support the
rationale.
Thoroughly specified the nature, structure, types of products or
service of your chosen organization, and two (2) key factors in
the organization’s external environment that can affect its
success. Thoroughly provided explanation to support the
rationale.
2. Examine three (3) salient stakeholders of the chosen
organization based on their key roles and relationships with the
company.
Weight: 15%
Did not submit or incompletely examined three (3) salient
stakeholders of the chosen organization based on their key roles
and relationships with the company.
Insufficiently examined three (3) salient stakeholders of the
chosen organization based on their key roles and relationships
with the company.
Partially examined three (3) salient stakeholders of the chosen
organization based on their key roles and relationships with the
company.
Satisfactorily examined three (3) salient stakeholders of the
chosen organization based on their key roles and relationships
with the company.
Thoroughly examined three (3) salient stakeholders of the
chosen organization based on their key roles and relationships
with the company.
3. Suggest five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Provide
support for the response.
Weight: 15%
Did not submit or incompletely suggested five (5) ways in
which the primary stakeholders can influence the organization’s

5. financial performance. Did not submit or incompletely provided
support for the response.
Insufficiently incompletely suggested five (5) ways in which the
primary stakeholders can influence the organization’s financial
performance. Insufficiently provided support for the response.
Partially incompletely suggested five (5) ways in which the
primary stakeholders can influence the organization’s financial
performance. Partially provided support for the response.
Satisfactorily incompletely suggested five (5) ways in which the
primary stakeholders can influence the organization’s financial
performance. Satisfactorily provided support for the response.
Thoroughly incompletely suggested five (5) ways in which the
primary stakeholders can influence the organization’s financial
performance. Thoroughly provided support for the response.
4. Specify one (1) controversial corporate social responsibility
concern associated with your selected organization.
Weight: 5%
Did not submit or incompletely specified one (1) controversial
corporate social responsibility concern associated with your
selected organization.
Insufficiently specified one (1) controversial corporate social
responsibility concern associated with your selected
organization.
Partially specified one (1) controversial corporate social
responsibility concern associated with your selected
organization.
Satisfactorily specified one (1) controversial corporate social
responsibility concern associated with your selected
organization.
Thoroughly specified one (1) controversial corporate social
responsibility concern associated with your selected
organization.
5. Assuming you are the leader of the most influential
stakeholder group, outline a plan to form a stakeholder coalition
to force the organization to address your chosen controversial
issue. The plan should include the key steps that you would take

6. to identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
Weight: 15%
Did not submit or incompletely outlined a plan to form a
stakeholder coalition to force the organization to address your
chosen controversial issue. Did not submit or incompletely
included the key steps that you would take to identify members
for your coalition group, the major reasons why you believe that
the particular target group can help you to accomplish your
goal, and the method you would utilize to foster collaboration
among the various groups you target.
Insufficiently outlined a plan to form a stakeholder coalition to
force the organization to address your chosen controversial
issue. Insufficiently included the key steps that you would take
to identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
Partially outlined a plan to form a stakeholder coalition to force
the organization to address your chosen controversial issue.
Partially included the key steps that you would take to identify
members for your coalition group, the major reasons why you
believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
Satisfactorily outlined a plan to form a stakeholder coalition to
force the organization to address your chosen controversial
issue. Satisfactorily included the key steps that you would take
to identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
Thoroughly outlined a plan to form a stakeholder coalition to
force the organization to address your chosen controversial

7. issue. Thoroughly included the key steps that you would take to
identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
6. Assume the role as the leader of the most influential
stakeholder group, and indicate three (3) potential challenges
that you may face in encouraging stakeholders to form a
coalition to help you achieve your goals. Suggest the
significant steps that you would take in order to overcome these
challenges that you have identified. Justify the response.
Weight: 15%
Did not submit or incompletely indicated three (3) potential
challenges that you may face in encouraging stakeholders to
form a coalition to help you achieve your goals. Did not submit
or incompletely suggested the significant steps that you would
take in order to overcome these challenges that you have
identified. Did not submit or incompletely justified the
response.
Insufficiently indicated three (3) potential challenges that you
may face in encouraging stakeholders to form a coalition to help
you achieve your goals. Insufficiently suggested the significant
steps that you would take in order to overcome these challenges
that you have identified. Insufficiently justified the response.
Partially indicated three (3) potential challenges that you may
face in encouraging stakeholders to form a coalition to help you
achieve your goals. Partially suggested the significant steps
that you would take in order to overcome these challenges that
you have identified. Partially justified the response.
Satisfactorily indicated three (3) potential challenges that you
may face in encouraging stakeholders to form a coalition to help
you achieve your goals. Satisfactorily suggested the significant
steps that you would take in order to overcome these challenges
that you have identified. Satisfactorily justified the response.
Thoroughly indicated three (3) potential challenges that you
may face in encouraging stakeholders to form a coalition to help

8. you achieve your goals. Thoroughly suggested the significant
steps that you would take in order to overcome these challenges
that you have identified. Thoroughly justified the response.
7. 4 references
Weight: 5%
No references provided
Does not meet the required number of references, and / or
references are of poor quality.
Meets the required number of references; some or all references
poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
8. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Numerous errors in grammar, spelling, and punctuation.
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Error free or almost error free grammar, spelling, punctuation,
or formatting.
9. Appropriate use of APA in-text citations and reference
Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are given, but not in APA
format.
In-text citations and references are provided, but they are only
partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style.
In-text citations and references are error free or almost error
free and consistently formatted correctly in APA style.

9. 10. Information Literacy / Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional
or accidental plagiarism, or failure to use in-text citations.
Sources are rarely integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are partially integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of
quoting, paraphrasing, and summarizing.
11. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas.
Information is somewhat confusing with not enough reasons and
evidence that logically support ideas.
Information is partially clear with minimal reasons and
evidence that logically support ideas.
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas.
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.