Isa feels anxious about new situations and different bosses as she prefers familiarity. She thinks people will be kind to her if she is kind to others. While she is curious to explore other areas of advertising and grow her career, she needs to build confidence in tackling new challenges and working in different environments with different stakeholders to overcome feelings of insecurity.

1. EMPATHY MAP
Say
“I visited a lot of Ad Agencies to know someone who can recommend
me"
Feel
She feels afraid of new situations
“I was afraid on my first day on the new job because my boss was so
serious"
Think
She is kind with everyone, and waits everyone will be kind with her
She needs to be close of friends to feel relaxed
She prefers familiar places
she is curious about other areas of advertising
she has a desire to grow in your career and be successful
“I'm very competitive in challenges”
dedicate to be recognised
she feels comfortable in ad agencies interviews because people usually are
friendly

2. PROBLEM STATEMENT
Anxious
Extrovert
Smart
Naive
Generous
Kind
Stakeholder Need
1 - Isa needs to be prepared to tackle
different people/situations
2 - Isa needs to be prepared to work
with differents bosses
3 - Isa needs to work in different
places
4 – Isa needs explore other areas
- She feels afraid of new situations
- she feels insecure
- she is so dedicated
Insights