The Van Noy Group was hired by Orchard Supply Hardware to develop a unified branding program for their BackYard Pro private-label product line. VNG created a logo, color-coding system, and category-specific key art to give the line consistency across 88 stores. They developed style guides detailing templates and branding rules to make it easy for global suppliers to design compliant packaging in various formats from boxes to hang tags. The program allows for a wide range of products to have an integrated look that clearly identifies them as part of the BackYard Pro line and creates brand blocking in stores.
Green Room examples of retail design, delivery & implementation. The document includes projects of retail interiors, window displays, pop-up stores & events & point of sale.
Yellow+Blue = Green, as in organic wines in recyclable packs.
Spear developed packaging that tells the Yellow+Blue story. The interlocking circles represent: The elements sun, water and earth. Unified the letterforms become the Y+B mark.
Wine descriptors and factoids wrap around the eco-friendly carton. Artisanal wine from the world's best vintners: Made with organic grapes, 93% wine 7% packaging, smaller carbon footprint costs less to ship.
The type grows up vertically to create visual impact. Signed by the Founder & President of the company, Matthew Cain.
Re-Branding included logo, Packaging, POP, Marketing & Promotional Materials, Stationary, T'shirts and Website.
Drink Well. Do Good.
I designed this little book for Larsen client MTS Systems Corporation, a global supplier of test systems and industrial position sensors for product and material design and manufacturing. The book introduces the [then] new themeline and brand refresh to internal audiences and provides direction for creative work that would follow.
Green Room examples of retail design, delivery & implementation. The document includes projects of retail interiors, window displays, pop-up stores & events & point of sale.
Yellow+Blue = Green, as in organic wines in recyclable packs.
Spear developed packaging that tells the Yellow+Blue story. The interlocking circles represent: The elements sun, water and earth. Unified the letterforms become the Y+B mark.
Wine descriptors and factoids wrap around the eco-friendly carton. Artisanal wine from the world's best vintners: Made with organic grapes, 93% wine 7% packaging, smaller carbon footprint costs less to ship.
The type grows up vertically to create visual impact. Signed by the Founder & President of the company, Matthew Cain.
Re-Branding included logo, Packaging, POP, Marketing & Promotional Materials, Stationary, T'shirts and Website.
Drink Well. Do Good.
I designed this little book for Larsen client MTS Systems Corporation, a global supplier of test systems and industrial position sensors for product and material design and manufacturing. The book introduces the [then] new themeline and brand refresh to internal audiences and provides direction for creative work that would follow.
A few slides of my class on "brand management" at the open university in ho chi minh city from dec 28 to jan7.
if you want more, youยดll have to join us...
christian
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
ย
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
A few slides of my class on "brand management" at the open university in ho chi minh city from dec 28 to jan7.
if you want more, youยดll have to join us...
christian
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
ย
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
ย
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
ย
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
ย
According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. The Van Noy Group
for the
OSH
BackYard Pro
Packaging
Program
A Creative Case Study
2. About
The VAN NOY GROUP has been creating
memorable packaging and branding hierarchies Problem: Solution:
With more than 45,000 home- VNG responded with a unified
since 1971. These services have benefitted a range improvement items at its 88 stores branding program that could be
of clients in such diverse product categories as throughout California, Orchard implemented affordably across
Supply Hardware sought to give its diverse product categories by
health and beauty, wine and spirits, hardware/ own BackYard Proยฎ private-label global suppliers providing their
lawn and garden, retail, food and nutraceuticals. product family a sense of breadth, own packaging in a wide variety
BRAND STRATEGY innovation and quality comparable of formats.
to national brands.
VNG builds collaborative relationships with
BRAND/PRODUCT
IDENTITY clients. We ensure that we understand your
needs, objectives, challenges, cost parameters,
PACKAGE DESIGN
competitive opportunities, and supply chain
MERCHANDISING Table of Contents
complexities BEFORE we propose creative
DIGITAL ASSET design solutions. Color coding & logo 4
MANAGEMENT Category-complementing key art 5
The solutions we propose focus clearly on
SOURCING AND SUPPLY Effective integration on every scale 6
authenticating your brand, communicating
MANAGEMENT
Effective brand blocking 8
its core values, differentiating it from the sea
of sameness, and making relevant emotional Consistent identity made easy 10
connections to the customers upon whom your Services 12
success depends. Whether revitalizing an existing Clients 13
brand, or creating a new one, our primary intent
is to give life to positive experiences which will
drive repeat purchases, cement consumer loyalty,
increase your margins and market share.
2 3
3. Color coding Category-complementing
& logo key art
HOSE END
GARDENING, PRUNING & CULTIVATING
OUTDOOR POWER EQUIPMENT
STATUARY
WATER GARDENING
VNG developed a logotype for the BackYard Proยฎ name that included a VNG developed key art based on collage themes with colors and textures
strategic color-coding system to provide brand uniformity while appropriate for each category that also complement the corresponding
differentiating diverse product categories. Logical color choices such logotype. Supplied to vendors with specifications for use, the art provides
as blue for water-related products and green for garden items adapt the visual consistency across the program, while adapting easily to packages
logotype naturally to each category. ranging from cartons to hang tags.
4 5
4. Effective integration
on every scale
DECORATIVE
STATUE
ESTATUA DECORATIVO
Terra cotta with faux moss
appearance
Classical Renaissance design
Durable finish for year-round
outdoor use
Terra cotta con apariencia de musgo simulado
Diseno clรกsico del renacimiento
Cascarilla durable para uso exterior del todo el aรฑo
HANG TAG
HANG Medium
CARD
WOMANโS
GLOVES
Guantes de la mujer
Durable Suede
Cowhide
Protects hands from
cuts and abrasions
Zurriago durable del ante
protege las manos contra
cortes y abrasiones
TB000ET
CHIPBOARD FOLDOVER
BOX HANG TAG
The program VNG created makes it easy for suppliers on different CORRUGATED
continents to combine product photography, typography and key art LITHO LABEL
into appealing packaging whose consistent brand identity is obvious
regardless of size or shape.
6 7
5. Effective
brand blocking
A planogram display of hose-end products exemplifies the brand-blocking
power that saturated colors and bold, recognizable typography give to
the BackYard Proยฎ program. Shoppers find a wide range of items with a
consistent brand promise of quality.
8 9
6. Consistent identity
made easy
VNG distilled the rules for BackYard Proยฎ package design into a family of colors, fonts, type sizes and key art use. Specified planogram-compatible
style guides for each of six product categories. Available in digital as well as package sizes ensure the BackYard Pro program creates an integrated
hardcopy form, each guide includes a brand-positioning statement, templates personality from a diverse universe of sources.
for package panels, master background key art files plus references for PMS
10 11
7. Services Clients
Brand Strategy Merchandising AquaChem Pool Chemicals Kwikset Corporation
Defining a brandโs core values, its Capturing attention, helping Armstrong World Industries Meguiarโs Car Wax
points of difference and relationship navigate the shopping experience,
to other brands on the shelf, as well and simplifying buying decisions Black & Decker McCulloch Corporation
as its role in an overall business โข Signage and point-of-sale materials
strategy, in order to maintain Central Garden & Pet McGuire Nicholas Manufacturing
โข Free-standing displays and
continuity and leverage equities Corona Clipper Montgomery Ward
merchandisers
โข Market research
โข Product-education and Dexol Industries Night Tracks
โข Brand Profiling and Segmentation promotional materials
โข Line extension and versioning Diamond Light Industries Orchard Supply Hardware
within brand families
Digital Asset Dogloo Rain Bird
Management
Brand/Product Identity โข Web-based brand manuals
DripMist Redken Laboratories
Verbal naming architectures and Emhart Rug Doctor
visual-identity systems which โข Packaging specifications, die lines,
resonate with consumers to provide photo libraries Franklin Brass Manufacturing Schlage Lock Company
meaning and make relevant
Fred Meyer Shop-Vac Inc.
connections Sourcing And Supply
โข Product-naming architectures Management Fresh Gourmet Southern Wine & Spirits
โข Brand and sub-brand architectures โข Material sourcing, sustainability Garden America Teknor/Apex
โข Pricing tier identification compliance
โข Visual-identity systems and โข Vendor sourcing and quotation Hiram Walker & Sons The Toro Company
guidelines procurement Hardie Irrigation Werner Ladder
โข Production coordination and
The Kahlรบa Company
Package Design quality control
The first โmoment of truthโ, โข Inventory management
displaying how a product looks, feels,
functions, compares, and appeals
โข Structural concepts including
sustainability metrics
โข Visual design concepts
โข Informational messaging and
price-point substantiation
12 13
8. Jim Van Noy / President
Jim Van Noy is President and Creative Director of
The Van Noy Group, the creative consultancy he founded
in 1971 in Los Angeles. Capitalizing on the experience
he gained as an art director at Chiat/Day Advertising
and other creative firms, Jim secured a roster of clients
including top consumer product brands such as Max
Factor, Redken, Carnation Foods, Vivitar, Giorgio Beverly
Hills, Kahlua, Leiner Health and Kwikset Locks to name
a few. Past president of the Los Angeles Art Directors
Club and a member of the AIGA, Jim was joined in the
firm in 1980 by partner Ann Van Noy who contributes her
experience as a marketing executive.
In 2000, Jim and Ann moved their offices from Los
Angeles to their vineyard in Sonoma County wine country,
where they continue to practice their art as well as craft
their Russian River Pinot Noir.
3315 Westside Road โข Healdsburg, CA 95448-9453
Bus: 707.433.3944 โข Fax: 707.433.0375 โข Email: vng@vannoygroup.com
14