Assessment Strategy Students will undertake two assessments for this unit. The first assessment will be a Case Study of a business which will explore how one of the issues studied in the unit has affected the chosen company. This assessment meets learning outcome 1, 2 and 3 and will be submitted by week 18 of the Spring Term. For the second and final assessment students will prepare a Marketing Plan of the country of the language they are studying. Students will be given guidance on the selection of products or services and asked to develop an analysis of the marketing environment in their target market, appropriate to the product or service, and suggest appropriate marketing strategies. The assessment meets learning outcomes 4 and 5. The report will be submitted in CAP week 2. For the two assessments students at Level 5 are required to submit a Case Study and a Marketing Plan of 1,500 words each. For the two assessments students at Level 6 are requires to submit a Case Study and a Marketing Plan of 2,000 words each. Response to 2015/2016 student feedback. The feedback on the unit was positive. Some students commented that although they had never studied business as a subject before they obtained helpful knowledge of business and the global marketplace and that the lecturers provided interesting lectures and seminars on a variety of topics. Students did request the opportunity to get formative feedback on the assessment tasks prior to the final submission, so we have incorporated elements of formative assessment in the teaching schedule. Overall the feedback was very positive, and no significant changes to the content are proposed for the 2016/2017 academic session. Assessment Rubrics Assessment 1 – Company Case Study The purpose of the case study is to allow you to explore the issues discussed during the course as they affect the development of a company/organization, preferably based or located in your country of origin or a country you are studying. The case study must therefore have a very specific focus and it should not address issues which are not covered in this course. You may use any of the companies which have been discussed in lectures or seminars but you may not simply repeat information already presented. You must find new, up-to-date information. The table below is for illustration. You may choose other companies as long as the case study addresses on of the issues discussed in the course. Issue covered in the course Sectors Companies Globalization food and drink Automobiles Sports apparel Tesco, Parmalat, Chupa Chups, Coca Cola Renault, Volkswagen, Pirelli, GM Nike, Adidas Privatisation telecommunications electricity supply state holding companies BT, Deutsche Telekom, France Telecom, Olivetti Electricité de France, Hidrocantabrico, IRI, NHS Liberalisation / Deregulation air transport health services telecommunications financial services American Airlines, British Airways, Air France, Al.