There are several steps in the decision making process including recognizing a need, researching alternatives, selecting the best option based on pros and cons, making a purchase, sharing feedback after using the product, and evaluating the decision. Marketers aim to influence customers throughout this process by communicating product information to support purchasing decisions and build brand recall.

1. There are different steps in the decision-making process. The first step in the decision-making
process is a stimulus or the drive or the desire for the product and the services. The next step
is the need for recognition. This is when the customers realise they have ended the product or
service. Information search comes next, and abundant research needs to be conducted on the
products and services. The best brand suited to the states and requirements of the consumers is
selected. The customers do the pros and cons of the alternatives, and then the choice is made.
The purchasing decision comes next. The brands need to do proper marketing strategies and
communicate the offers and the positive sides of the products and services to the customers,
which will help in the purchasing decision step. The post-purchase behaviour is the next part,
where the product has already been bought, and the feedback is shared with other customers or
the brand itself. The last step consists of the evaluation of the decisions that the customers
make. This is done so that recall can be made for the brand, or if it has not suited the needs of
the customers, then a brand switch can be made by the customer.