This is a brochure promoting the Tourism of Assam. It was made under the course of Graphic Design mentored by Prof. Nanki Nath, Department of Design, IIT Guwahati. The Assignment was to design a dynamic travel brochure that showcases your location as one of the most sought after vacation areas in this unexplored paradise of Assam for your client !

1. ASSAM
My Voyage
Travel Brochure
301, Ansal Plaza
G.S. Road Guwahati

2. CONTENTS
About Us
Map
Introduction
Culture
Arts and Crafts
Wildlife
Destinations
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ABOUT US
Dear Guests,
Thank you very much for making us India’s Best Outbound Tour Operator for the year 2011 – ’12.
With your continuous support and our non-stop hard work, these awards will keep coming. The
greatest award and reward for the ‘My Voyage’ family is when you find every tour with us the most
enjoyable. Your satisfaction and happiness is our aim and objective. This is what we strive to
accomplish and our 99 percent success ratio endorses our efforts. Since its inception, My Voyage
has been innovative in various ways. So do make the most of our large bouquet of tours on offer,
which cater to all sections of society, to different budgets, tastes and requirements. Simply select
the tour of your choice and make your new year truly memorable... with My Voyage!

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ASSAM DISTRICTS MAP

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INTRODUCTION
Assam is synonymous with unspoiled natural beauty, teeming wildlife, immaculate
tea gardens and warm, beautiful people. It’s strategic location in the northeast of India, and
it’s accessibility from the rest of the country makes it the gateway to the northeastern states.
It shares borders with Meghalaya, Arunachal Pradesh, Nagaland, Manipur, Tripura, Mizoram
and West Bengal: and has National Highways leading to their capital cities. Assam also
shares international borders with Bhutan and Bangladesh. The Brahmaputra Valley is an
alluvial plain about 724 kms in length and 81 kms in breadth. It is enclosed on the north by
the mighty Himalayas, south by the Garo, Khasi, Jaintia and Naga Hills. The Brahmaputra,
the lifeline of the valley which shares it's name, floods the nearby land with fertile silt every
eyar to ensure a rich harvest.

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CULTURE
ATTIRE CUISINES
The culture of Assam is traditionally a hybrid one, developed due tocultural assimilation
of different ethno-cultural groups under various politico-economic systems in different
periods of history. The roots of the culture go back to almost two thousand years when
the first cultural assimilation took place with Austroasiatic and Tibeto-Burman as the
major components. With reference from the great epics Mahabharata and on the basis
of the local folk lore it is also hypothised that there was probably a strong kingdom
of these mixed population (of Austroasiatic and Tibeto-Burman origin) in the era before
Jesus Christ, which led to an early assimilation at a greater scale. Typical naming
of the rivers and spatial distribution of related ethno-cultural groups also support that.
WILDLIFE TEA GARDENSTEMPLESBUDDHISM

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ATTIRES
The mekhela chadar, is a two piece garment with a skirt or lower garment called the
mekhela and a pleated upper garment called the chadar. Traditionally made either in
Muga or Pat silk, it has now adapted itself to a large variety of weaves.Bihu dancers wear
Muga mekhelas with red, floral motifs while Assamese brides wear pat mekhelas with
another piece of cloth below the chadar called the riha.
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CUISINES
Assam's staple diet is rice with interestingly cooked fish and meat dishes. Many varieties
of rice are produced and variously prepared here like Cheera (flattened rice),
muri(puffed rice), akhoi (parched paddy grain), pithguri (pound rice),sandoh guri
(fried, pound rice), komal saul and bora saul. Fish curry is another staple of the region
which is prepared as a sour dish called machor tenga.
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WILDLIFE
Assam is home to over 180 species of mammals, including rare and endangered species
like the great Indian one-horned rhinoceros, the royal Bengal tiger, the golden langur and
hoolock gibbon, and a spectacular range of avifauna. Assam's most famous parks are
Kaziranga and Manas. Both were conferred Worl Heritage Status in 1985.
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TEA GARDENS
Tea is the agriculture-based industries, tea occupies an important place in Assam.
The plants used to grow naturally in the Upper Brahmaputra valley. Robert Bruce, an
official of the British empire, who is credited with the discovery of tea in Assam in 1823,
gave publicity of the existence of the plant, the leaves of which were boiled to
prepare the tea.
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TEMPLES
Nestled in the Brahmaputra valley this state has Tantrik Shaktism, Shivaism and laer
Vaishnavism flourishing in its laps. From time to time people from different races, religion
and culture have migrated to this place. Major Temples are:
Kamakhya Temple
Umananda
Temple, Basisthashram
Mahabhairab Temple
Madan Kamdev
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BUDDHISM
Known as a bustling seat of ancient Tantrism and one of the few remaining places in
India that still prides itself in preserving the practices of the occult, very few outside
of Assam would know that many centuries ago, Assam was a hotbed of Buddhism too.
Most traces of the great Mahayana Buddhism are now erased frommodern Assam,what
remains are just some relics, legends and historical analyses.
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DESTINATIONS
Assam has enjoyed a reputation for unspoiled natural beauty, substantial biodiversity, tea
plantations, and friendly people. The Brahmaputra, the lifeline of the valley which shares
its name, floods the nearby land with fertile silt every year to ensure a rich harvest. It is
bound on either side by marshy land covered with thick jungle grass, interspersed with
patches of rice fields and terraced tea gardens. There is little to interrupt the vast panorama
except the occasional lone hillock. Only in the south of the valley is the even horizon broken
by the hills of Karbi Anglong. Further south are the North Cachar Hills.
Located here, amid orchards is Assam's only hill station, Haflong. The southern part of
Assam is the Barak Valley, this region hosts untouched natural beauty. Green is the
dominant colour of the state, with an impressive 35% forest cover and thousands of hectares
under tea cultivation. Assam has five national parks including the World Heritage Sites of
Kaziranga and Manas, and 20 Wildlife and Bird Sanctuaries.
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GUWAHATI
To the spiritually oriented, Guwahati is home to the goddess Kamakhya; to history buffs, it
stands on the very spot where the brave people of this great land thwarted the mighty
Mughal army in the battle of Saraighat in 1671; to the inhabitant, it is the child that has
been, over the years, nurtured, fulfilled and at times, even admonished by the
mighty Brahmaputra.
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SUALKUCHI
Nestled in the Brahmaputra valley this state has Tantrik Shaktism, Shivaism and laer
Vaishnavism flourishing in its laps. From time to time people from different races, religion
and culture have migrated to this place. Major Temples are:
Kamakhya Temple
Umananda
Temple, Basisthashram
Mahabhairab Temple
Madan Kamdev
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MAJULI
Majuli, the largest riverine island in the world, nestles in the lap of the mightly
Brahmaputra. This is where the 15th century saint and fountain head of Assamese
culture, Sankardeva, first established a Satra or neo-Vaishnavite monastery, born of
insightful discourses with his spiritual successor, Madhabdeva.
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CONTACT
The Voyage
The Travel Guide
301, Ansal Plaza
G.S. Road Guwahati
voyage@gmail.com
+91-9954704300
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The Voyage Travellers