2. Business vision & strategy
Our Vision: Ranui Sustainable is the leading sustainability company in Northland and New Zealand
Our Values: We are committed to sustainable and innovative initiatives that address Northland’s key issues
Our Mission: Make Northland the most sustainable region in the Southern Hemisphere by 2025
Run Rate Big Deals Future Impact
Our Strategy: Direct our skills and resources toward sustainability and innovation projects that enable
Ranui Sustainable to become a viable business in the short, medium and long-term
3. Business vision & strategy
Run Rate Big Deals Future Impact
Run Rate is predictable income that
allows Ranui Sustainable to operate in the
short term. Run rate revenue keeps us
solvent and allows us put resource into
winning big deals and establishing a
company with long-term sustainable
prospects. Examples of run rate are:
Consulting:
Sustainability assessments
Sustainability strategy
Project management
Communications support
Sustainability reporting
Reselling:
Hardware i.e. Tesla Powerwall
Software i.e. ThinkStep
Certification i.e. EnviroMark, Blab
Big Deals are projects/sales with a longer
lead time between initiation/completion
but which have the potential to give the
Ranui Sustainable business a huge boost
financially and/or reputationally. Examples
of big deals are:
Northland transport technology testbed
Central Northland research database
Marsden Point/Portland Area circular
economy
Fish farms powered by marine energy
Hydrogen production and export
project
Green Carbon Fiber production
Green Data Centers
bed
Future Impact are initiatives undertaken
by Ranui Sustainable that may not
generate immediate or measurable
financial gain but are considered important
to long-term prospects and sustainability
of the company. These are generally
projects/actions that create goodwill for
the company and go some way to creating
awareness of and demand for sustainable
innovation. Examples of future impact are:
Kiwi Innovator Series
Partnership/sponsorship of community
events i.e. Northland Science Fair
Stakeholder engagement and
relationship building programme i.e.
schools and iwi
Good news media strategy
4. Proposed company structure
Parent company with equal shareholding – Martin + Margriet + Francis
Practice lead - Margriet Practice lead - Martin Practice lead - Francis
Co-operation and synergy
Central Account
Salaries, bonuses expenses, suppliers etc