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Part
2
Quick Stats
Quick
Stats
COVID-19 National Renter Study,
Round 4
Is your lease scheduled to expire in the
next 6 months?
YES
52%
Quick
Stats
COVID-19 National Renter Study,
Round 4
How likely will you be to renew your
lease when it expires?
Very Likely
27%
Somewhat Likely
16%
Not Likely
41%
Don’t Know
15%
Quick
Stats
COVID-19 National Renter Study,
Round 4
Why didn’t you answer “very likely”
to renew?
1 Rent Increase
2 Office Staff
3 Apartment - Appearance, Condition
4 Management Decisions Due to COVID-19
5 Community - Overall Quality
Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
Midwest Northeast South West
26.0% 52.6% 31.8% 31.9%
Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
Less than
$1000
$1,000 -
$1,249
$1,250 -
$1,499
$1,500 -
$1,750
More than
$1,750
40.5% 27.0% 26.2% 24.3% 31.7%
Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
28.1% 27.5% 34.4% 32.3% 31.6% 26.0%
KEY TAKEAWAYS
Tips for
marketing
• Be available and visible
• Social: focus on resident experience
• Sensitive, appropriate messaging
• Spotlight your people and culture
• Why your community?

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Ask Us Anything - Marketing on a Budget

  • 3. Quick Stats COVID-19 National Renter Study, Round 4 Is your lease scheduled to expire in the next 6 months? YES 52%
  • 4. Quick Stats COVID-19 National Renter Study, Round 4 How likely will you be to renew your lease when it expires? Very Likely 27% Somewhat Likely 16% Not Likely 41% Don’t Know 15%
  • 5. Quick Stats COVID-19 National Renter Study, Round 4 Why didn’t you answer “very likely” to renew? 1 Rent Increase 2 Office Staff 3 Apartment - Appearance, Condition 4 Management Decisions Due to COVID-19 5 Community - Overall Quality
  • 6. Quick Stats COVID-19 National Renter Study, Round 4 In the last 30 days, have you been actively searching for a new apartment? Midwest Northeast South West 26.0% 52.6% 31.8% 31.9%
  • 7. Quick Stats COVID-19 National Renter Study, Round 4 In the last 30 days, have you been actively searching for a new apartment? Less than $1000 $1,000 - $1,249 $1,250 - $1,499 $1,500 - $1,750 More than $1,750 40.5% 27.0% 26.2% 24.3% 31.7%
  • 8. Quick Stats COVID-19 National Renter Study, Round 4 In the last 30 days, have you been actively searching for a new apartment? 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 28.1% 27.5% 34.4% 32.3% 31.6% 26.0%
  • 10. Tips for marketing • Be available and visible • Social: focus on resident experience • Sensitive, appropriate messaging • Spotlight your people and culture • Why your community?