The document discusses Sage-inc.com's objective to increase brand awareness for its BRICKServer®2 product, a secure web appliance. The author was tasked with translating technical details into straightforward language for decision-makers familiar with web security. It also provides examples of copy written for various companies to promote products and services, including for a food chain, supermarket, museum, and non-profit organizations.

2. SAGE
Sage-inc.com's objective was to increase brand awareness and strategic awareness for the BRICKServer®2
product,a revolutionary secure web appliance.My challenge was to translate complicated technology jargon
into easy-to-read,straightforward language that quickly and concisely communicated the unique benefits
of the BRICKServer®2.The target market included decision-makers who were familiar with web security,
but not experts.Conceptualized and wrote copy.
www.sage-inc.com

4. Fortune 500 companies trust InVictus Technologies.
InVictus Technologies trusts “BRICKServer
®
2”.
In an industry where web server security is essential, InVictus
Technologies relies on the hack-resistance of BRICKServer®
2. With
no patching required™
, the BRICKServer®
2 uses process-based
security to help companies like InVictus increase market share and
improve profitability for Fortune 500 and public sector clients worldwide.
• Web, E-mail and FTP Software
• Secure Remote Administration
• Built-in Security Policy
• Worry-Free Maintenance
• No Patching Required
Call 1-800-580-0025 or visit www.sage-inc.com to learn more.
offers assessment and discussion about leveraging
technology to attain business goals and objectives.InVictus Technologies
ARNOLD G. ARPHUL,
Chairman and CEO,
InVictus Technologies

6. WENDY’S
Copy written for a Baylor University football magazine to piggyback the national 99¢ Value Menu
campaign and boost sales at all Central Texas Wendy's locations.Conceptualized and wrote copy.

8. MARKET STREET
The first two ads are part of a branding campaign for A Taste of Market Street – a "bite-sized",convenience
store version of the upscale supermarket chain.The third ad was written as a part of a community
relations campaign to explain why Market Street employees were wearing blue jeans to work.
www.unitedtexas.com

9. BITE-SIZED
ENJOY A TASTE OF MARKET STREET
Offering a unique blend of select items
from Market Street with drive-thru convenience,
A Taste of Market Street is truly a work of art.
Drive through A Taste of Market Street
for “heat and eat” dinners, prepared fresh daily
or pick from a tasty spectrum of foods,
from artisan breads to fresh fruit.
While you’re here, grab a cup of Peet’s Coffee©
or your favorite drink over soft ice.
If flavorful and fast are on your menu,
choose A Taste of Market Street.
Open 7 Days a week 6 a.m. to 10 p.m. • 98th & Quaker • 806-798-6160 • unitedtexas.com
9500_4371_ATOMS_Flex_2_21_07.ind1 1 2/9/07 2:33:51 PM

10. Open 7 Days a week 6 a.m. to 10 p.m. • 98th & Quaker • 806-798-6160 • unitedtexas.com
Has this happened to you?
The game starts in 30 minutes and you just remembered
you’re supposed to bring the snacks?
Thank goodness for A Taste of Market Street™.
Drive through and ask for the “Team Pack”
twelve, 12 ounce drinks and 12 snacks of your choice
all packed in a foam cooler with ice.
Your hungry little athletes will name you
MVP (Most Valuable Parent)
and you’ll save $2.00 for getting everything together.
How’s that for a win-win?
When it’s game time and you’re in a pinch,
remember A Taste of Market Street™.
9500_4528_ATOMS_Team_Flex_Baseba1 1 4/23/07 10:12:55 AM

11. WE’RE MAKING A
TO SAVE BABIES’ LIVES
FASHION
STATEMENT
You may see our team members
wearing blue jeans during the month of March.
These jeans aren’t just a statement of fashion,
they are a statement of support.
United Supermarkets™ and Market Street™ are proud
to sponsor WalkAmerica 2007, benefiting the
March of Dimes®
and helping to fund research
toward the prevention of premature birth.
This is just one way we continue to give back
to our communities and guests.
9500_4377_ATOMS_MOD_3_15_07.indd1 1 3/6/07 2:50:15 PM

12. TEXAS PANHANDLE MENTAL HEALTH MENTAL RETARDATION
Copy written as a part of a multi-media branding campaign to
increase awareness about various TPMHMR programs.
www.tpmhmr.org

14. Texas Panhandle Mental Health Mental Retardation meets the diverse
needs of individuals with mental retardation by providing an
accessible system of services which help people like Erin lead lives of
dignity and independence every day.
“I’m a daughter.”
– ERIN

16. AMARILLO TOWN CLUB
Copy written as a part of a multi-media branding campaign to explain the benefits of “fitness fun”
as seen from four distinct points of view (four target demographics).Conceptualized and wrote copy.
www.amarillotownclub.com

19. Monday - Saturday: 5 A.M. - 10 P.M. • Sunday: 12 P.M. - 7 P.M.

21. PANHANDLE PLAINS HISTORICAL MUSEUM
Copy written for a direct mail piece for Texas‘ largest history museum.Achieved a 12% response rate.
Conceptualized and wrote copy.
www.panhandleplains.org

22. Texas’ Largest History Museum
2503 Fourth Avenue
Canyon,Texas 79015
www.panhandleplains.org
NON-PROFIT
U.S. POSTAGE
PAIDPermit No. 247
Amarillo, Texas

23. OUTSIDE CATERERS are
welcome at PPHM, but are
subject to the museum
management’s approval.The
PPHM facility rental staff
can provide a list of
approved caterers upon
TO ACCESS our building
use form, building use
guidelines, or to find out
more information, please
visit www.panhandleplains.org
or call 806.651.2244
We look forward to making
your event a work of art!YOUR EVENT
ABOUT PPHM Southwestern art in the state.
request.
Atrium
THE PANHANDLE-PLAINS
HISTORICAL MUSEUM
(PPHM) is a world-class
museum housed in a 200,000
square foot complex on the
West Texas A&M University
campus in Canyon,Texas. It is
the largest history museum in
the state of Texas. Since 1933,
the museum has collected,
preserved and exhibited the
tangible history of the
Panhandle-Plains region,
including western heritage,
petroleum, paleontology,
transportation and the finest
collection of Texas and

24. DERRICK ROOM
EVENT LOCATIONS HAZLEWOOD LECTURE HALL PIONEER HALL DERRICK ROOM
*Evening rental fee for the Derrick Room and Pioneer Hall is $1250.
Evening rental fee for Derrick Room alone is $1000. A $350 deposit is
required for the Derrick Room alone, and a $500 deposit is required
for renting both the Derrick Room and Pioneer Hall.This fee covers
costs for guard staff, custodian, museum representative, and utilities.
Use of this room is limited to after hours events ending by 11pm.
PPHM IS PLEASED TO
OFFER locations within
the museum for business
meetings, conferences,
receptions, dinners and
other miscellaneous events.
Such activities must be
conducive with the
museum's normal hours
of operation and
the museum's policies
and procedures.
THE DERRICK ROOM is
perhaps the most dramatic
venue for your event at
PPHM.This two-story room
boasts an authentic cable tool
drilling rig that can be seen
from outside through the
floor-to-ceiling windows.This
room houses a balcony that
overlooks the drilling rig, and
also includes access to an
adjacent atrium. Standing
room on the first floor is
approximately 4644 square
feet, accommodating 300 for a
reception and 160 for a seated
dinner.This room is perfect
for any type of reception,
whether formal or casual.

25. PIONEER HALL
*Daytime rental fee is $500, evening rental fee is $750.
Both require a $250 deposit.This fee covers costs for
guard staff, custodian, museum representative, and
utilities. It also includes access to Pioneer Hall, People of
the Plains exhibit, and the textile/furniture galleries.The
adjacent kitchen and hall are available for evening
functions only at no extra charge!
HAZLEWOOD LECTURE HALL
CONSTRUCTION OF
PIONEER HALL began in
1932. More than 100 famous
West Texas cattle brands
surround the entrance.This
building bears a State
Antiquities Landmark
designation for its unique
Art Deco architectural style.
At 4325 square feet, this
part of the museum is
perfect for large gatherings,
accommodating 200 people.
Adjacent to the Pioneer Hall
and leading into the Derrick
Room is the Harrington
Atrium, which is available
for additional space.
*Evening rental fee for the Derrick Room and Pioneer Hall is
$1250. Evening rental fee for Pioneer Hall alone is $750. A
$250 deposit is required for the Pioneer Hall alone, and a $500
deposit is required for renting both the Derrick Room and
Pioneer Hall.This fee covers costs for guard staff, custodian,
museum representative, and utilities. Use of this room is
THE HAZLEWOOD
LECTURE HALL is
located on the second floor
and features a more
intimate atmosphere with
technological amenities
such as an audio/visual
booth, a large built-in
projector screen, and a
movable stage.This room is
ideal for conference or
convention functions,
training or educational
events.The room accommo-
dates 200 for a reception or
120 for a seated dinner, and
is approximately 1894
square feet.
limited to after hours events ending by 11pm.

26. AMERICAN QUARTER HORSE FOUNDATION
Copy written for a 16-page Capital Campaign brochure.Received American Advertising Federation
ADDY® Award for“Excellence in Copy”and was featured in America’s Horse,a national equine publication.
Conceptualized,wrote and edited copy.
www.aqha.com

27. celebrating your horse
honoring your life
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN

28. ONE MORE HORSE CURED FROM DISEASE.
ONE MORE CHILD WHO EARNS AN EDUCATION.
ONE MORE MEMORY FOREVER COMMEMORATED.
ONE MORE SPECIAL PERSON WHO EXPERIENCES
FREEDOM ATOP AN AMERICAN QUARTER HORSE.
IMAGINE…

29. FROM AS FAR BACK AS YOU CARE TO DATE IT, THE HISTORY OF MANKIND HAS BEEN WRITTEN
from the back of a horse. Along the path of humankind, wherever footprints were left, there
were always hoof prints right beside.
Whether conquering a nation, settling a new country or carrying people away from life’s
worries, it was fate - horse and human always acted as one.
Today, our horses are more companions than workers. However, no matter how you define
their role, the impact the American Quarter Horse has on our lives is more powerful than ever.
Now, it’s our time to pledge our support to the animal that has always been there – as
conqueror, as friend, as the one who makes our world better.
In the pages that follow, you’ll discover how deeply the American Quarter Horse Foundation is
committed to preserving our past, celebrating our present and protecting our future. Join the
efforts of the Foundation and celebrate the spirit of horse and human – one cure, one mind,
one memory and one ride – at a time.
The American Quarter Horse Foundation is the heart of the American Quarter Horse.
Alone we can do so little;
Together – acting as one – we can do so much.
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 2

30. ALL IT TAKES IS ONE.
ONE CURE. ONE MIND. ONE MEMORY. ONE RIDE.

31. THE RELATIONSHIP BETWEEN HUMANS AND THEIR AMERICAN QUARTER HORSES DIVERGE
into as many paths as there are horses and people. It’s almost too personal to be written down
and too complex to be described.
Call it a partnership, call it a pact, call it what you will…it’s a bond – of trust, respect, caring,
teamwork…and love.
The American Quarter Horse Foundation was created to celebrate that bond we all have with
our American Quarter Horses and to honor your life as an American Quarter Horse owner.
To ensure that future generations will always know and understand the impact of that
relationship and experience the endless benefits of America’s horse, the Foundation is proud
to introduce a mission that will raise the necessary funds to make sure more dreams come true
well into the future.
The campaign will ensure that:
1) More resources will be given to researchers to find cures for diseases.
When complete, the Foundation’s campaign will raise $5 million for Equine Research,
allowing the Foundation to fund $500,000 annually to seek cures for diseases that
affect all horses.
2) More young people will receive the gift of education.
When complete, the Foundation’s campaign will raise $3.2 million for Scholarships,
giving the Foundation the power to award more than $500,000 to young people seeking
a college education.
3) More memories and contributions to the American Quarter Horse lifestyle will forever be
commemorated.
When complete, the Foundation’s campaign will raise $5 million for a new American
Quarter Horse Hall of Fame, so we all remember the horses, men and women who brought
us to the place we are today.
4) More of God’s special human beings will experience freedom from their physical and
emotional limitations.
When complete, the Foundation’s campaign will raise $6.8 million for America’s Horse Cares,
a grant program that provides financial support to organizations that give special-needs
individuals the chance to take flight and ride on the back of an American Quarter Horse.
Together as one, we can make many more dreams possible.
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 4To make your secure online donation, visit aqha.com/foundation or call (806) 376-5181.

32. ALL IT TAKES IS ONE CURE.ONE CURE TO PROLONG A LIFE. ONE CURE TO PROTECT A SPECIAL BOND.
ONECURETOIMPROVETHEWELL-BEINGOFAMERICA’SHORSE.

33. THE AMERICAN QUARTER HORSE FOUNDATION IS IMPROVING THE LIVES OF ALL HORSES.
SINCE 1960, THE FOUNDATION HAS GIVEN MORE THAN $4.5 MILLION IN FUNDS TO SKILLED
RESEARCHERS AND VETERINARIANS, HELPING ALL GOD’S HORSES LIVE HEALTHIER LIVES.
All it takes is one cure – to heal disease, preserve life and celebrate that lasting connection
between you and your American Quarter Horse.
The care and welfare of the American Quarter Horse is the top priority of any owner. And at
the American Quarter Horse Foundation, we share in that conviction. With millions of
American Quarter Horses across the world, funding equine research to find cures is a key priority.
The AQHA Equine Research Committee comprises dozens of leading American Quarter Horse
breeders, equine veterinarians and other AQHA members well-grounded in equine research
methods. Each year, the committee selects promising and appropriate research projects for
funding.
In 1994, a permanent fund was established to accept contributions from which interest income
provides financial support to find cures and help in the prevention of equine diseases and
injuries.
We’ve come so far. Now just imagine how much farther we can go together - for the health of
all horses - for the health of your horse.
The long-term goal of the Foundation is to have $5 million in a permanent equine research
fund. This principle will be kept in the fund forever, with the interest earned each year giving
the Foundation the ability to fund $500,000 or more annually to seek cures for diseases that
affect all horses.
“There is a single light of science, and to brighten it anywhere
is to brighten it everywhere.” –Isaac Asimov
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 6To make your secure online donation, visit aqha.com/foundation or call (806) 376-5181.

34. ALL IT TAKES IS ONE MIND.ONE MIND TO EXPLORE. ONE MIND TO DREAM.
ONE MIND TO ENSURE THE FUTURE OF THE AMERICAN QUARTER HORSE.

35. THE AMERICAN QUARTER HORSE FOUNDATION IS IMPROVING THE FUTURE OF THE
AMERICAN QUARTER HORSE, ONE MIND AT A TIME. SINCE ITS INCEPTION, MORE THAN $6.7
MILLION HAS BEEN GIVEN TO SOME 800 STUDENTS.
Almost 200 scholarships are granted each year to help American’s horse kids explore life’s
endless opportunities.
Because all it takes is one mind – to unbridle the potential, free the spirit and make a differ-
ence in the lives of others.
Ensuring the future of the American Quarter Horse industry includes developing and educat-
ing our future horse enthusiasts.
To date, there are many more qualified applicants than available scholarships, and more funds
are required to continue a legacy of educated horse lovers who can share in the future of the
American Quarter Horse.
Maybe you know someone who received an American Quarter Horse Foundation scholarship.
Perhaps it was you. Now you can help ensure more dreams come true by donating to the Foun-
dation Scholarship Fund.
When complete, the Foundation campaign will raise $3.2 million, giving us the ability to award
more than $500,000 to young people seeking a college education.
“Education is the movement from darkness to light.” –Allan Bloom
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 8To make your secure online donation, visit aqha.com/foundation or call (806) 376-5181.

36. ALL IT TAKES IS ONE MEMORY.ONE MEMORY TO TELL A STORY. ONE MEMORY TO PRESERVE THE PAST.
ONE MEMORY TO KEEP THE LEGACY ALIVE.

37. THE AMERICAN QUARTER HORSE FOUNDATION IS CELEBRATING THE HERITAGE OF
AMERICA’S HORSE, ONE MEMORY AT A TIME.
Each year, the foundation provides financial support to the American Quarter Horse Hall of
Fame, allowing thousands of visitors to step back in time, learn more about the rich history of
the American Quarter Horse and preserve your legacy.
All it takes is one memory – to honor your American Quarter Horse.
The American Quarter Horse Hall of Fame was founded in 1975 to honor individuals and Ameri-
can Quarter Horses instrumental in the development of the breed and the Association.
Induction into the American Quarter Horse Hall of Fame is one of the highest honors bestowed
by AQHA. Imagine your memories being forever celebrated in a new American Quarter Horse
Hall of Fame.
“Some memories are realities and are better than anything that
can ever happen to one again.” –Willa Cather
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 10To make your secure online donation, visit aqha.com/foundation or call (806) 376-5181.

38. ALL IT TAKES IS ONE RIDE.ONE RIDE TO MAKE THEM LAUGH. ONE RIDE TO HELP THEM FLY.
ONE RIDE TO GIVE THEM FREEDOM FROM THEIR PHYSICAL LIMITATIONS.

39. THE AMERICAN QUARTER HORSE FOUNDATION IS RAISING CHILDREN UP, ONE RIDE AT A
TIME. THE FOUNDATION PROVIDES FINANCIAL SUPPORT TO ORGANIZATIONS THAT GIVE
GOD’S SPECIAL HUMAN BEINGS A MAGICAL RIDE ON THE BACK OF AN AMERICAN QUARTER
HORSE.
It’s called America’s Horse Cares and all it takes is one ride – to heal hearts, enrich lives and
celebrate the blessing of the american quarter horse.
The American Quarter Horse Foundation knows that the unique, emotional bond between an
American Quarter Horse and a person can overcome physical, psychological and emotional
barriers, bringing newfound joy and freedom to individuals with special needs. That’s why the
Foundation welcomes a special program to support therapeutic riding – America's Horse
Cares.
Therapeutic riding has unlimited benefits that have been noted for decades. It improves
balance, mobility, coordination, muscle tone and posture, and can ease symptoms of a wide
variety of disabilities, including brain injuries, multiple sclerosis, hearing or visual impair-
ments or learning disabilities. Plus, it’s helpful for people in improving motor skills, self-
esteem, concentration and problem-solving abilities.
You can help the Foundation give all special-needs children Angel’s wings - so they can take
flight on the back of an American Quarter Horse.
When complete, the Foundation campaign will raise $6.8 million for America’s Horse Cares.
We need your help to ensure that this happens.
“One hundred years from now, it will not matter what my bank
account was, how big my house was, or what kind of car I drove.
But the world may be a little better, because I was important in
the life of a child.” –Forest Witcraft
THE AMERICAN ≤UARTER HORSE FOUNDATION CAMPAIGN 14To make your secure online donation, visit aqha.com/foundation or call (806) 376-5181.

40. ALL IT TAKES IS ONE DONOR.ONE DONOR TO EDUCATE A MIND. ONE DONOR TO FUND A CURE.
ONE DONOR TO MAKE A MEMORY. ONE DONOR TO FREE A CHILD.

41. THE AMERICAN QUARTER HORSE FOUNDATION ENRICHES LIVES THROUGH HORSE
INVOLVEMENT BY PROVIDING FINANCIAL RESOURCES TO FOUR FUNDAMENTAL PRO-
GRAMS: SCHOLARSHIPS, EQUINE RESEARCH, HISTORY PRESERVATION AND THERAPEUTIC
RIDING. ALL IT TAKES IS ONE DONOR – TO MAKE A DIFFERENCE AND HELP MAKE THESE
PROGRAMS POSSIBLE.
The American Quarter Horse touches our lives in so many ways, many of which you may not
have known about before reading this brochure. Please consider how your donation can
impact future generations of both horses and owners.
Whether you chose to donate to one of the four fundamental Foundation programs, or whether
you decide to let us designate to an area of greatest need, your contributions will be felt imme-
diately.
Maybe you’ve always thought you could never afford to give. It doesn’t matter how much you
give. It’s your partnership with the American Quarter Horse Foundation that matters most.
There are numerous ways to show your support of the American Quarter Horse Foundation:
– Arrange a monthly, quarterly or annual gift to the Foundation.
– Honor a cherished horse with a gift in his or her name.
– Memorialize a loved one with a donation in his or her name.
– Establish a scholarship in memory of a loved one or special horse.
– Create an equine research grant in honor of a loved one or special horse.
– Include the Foundation in your will, estate or planned gift.
– Or, simply give a one-time gift to the Foundation cause that touches your heart most.
Your donations are tax deductible as allowed by law.
Visit us online at aqha.com/foundation for an easy, secure online donation form – or call
(806) 376-5181 with your Visa, MasterCard or American Express. Or, simply detach the dona-
tion form and mail your check payable to the American Quarter Horse Foundation.
We at the Foundation sincerely appreciate your generosity and support of the programs that
will enrich lives and secure a great tomorrow.
Be that one donor who makes a difference - Celebrate Your Horse - Honor Your Life.
Your gift represents the future of the American Quarter Horse.
celebrating your horse
honoring your life

42. For more information or to send your donation, contact the American Quarter Horse Foundation at:
aqha.com/foundation | (888) 209-8322 | P.O. Box 32111 | Amarillo, TX 79120-2111
Guaranteeing the future of the American Quarter Horse begins with one person...
and that person could be you.