Ash Maurya, USERcycle
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The document describes Ash Maurya's USERcycle methodology for building product features. The methodology breaks down the feature development process into stages: understanding the problem, defining a solution, validating solutions qualitatively through mockups and demos, and verifying quantitatively by measuring key metrics. The goal is to build a continuous feedback loop with customers to guide development and maximize learning at each stage of the process.
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Ash Maurya, USERcycle
- 1. How We Build Features USERcycle Case Study ASH MAURYA @ashmaurya http://www.ashmaurya.com
- 2. Some learning Most learning happens here Requirements Development QA Release Very little learning
- 3. Some learning Most learning happens here Continuous Requirements Release Deployment Shorten cycle time
- 4. Continuous Requirements Release Deployment Build a continuous feedback loop with customers
- 5. BACKLOG IN-PROGRESS (3) DONE
- 6. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING
- 7. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 8. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY BEING WORKED
- 9. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY READY
- 10. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY CUSTOMER VALIDATION
- 11. Goal: Achieve 60% Activation rate STATE VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY KEY METRIC BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 12. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 13. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY UNDERSTAND PROBLEM
- 14. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 15. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 16. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 17. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY DEFINE SOLUTION
- 18. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 19. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 20. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 21. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 22. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 23. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 24. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VALIDATE QUALITATIVELY
- 25. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 26. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 27. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 28. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 29. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VERIFY QUANTITATIVELY
- 30. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 31. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
- 32. Go Only As Fast As You Can Learn