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ASE 1. Why is Maersk's business model "complex"? 2. What role do lot sensors play in Maersk's systems? 3. Why is tracking empty containers so important to efficient operations? 4. What is the "data driven culture" that Maersk is trying to strengthen? 5. Why does Maersk want to give their customers access to their system? COPYRIGHT NOTICE Copyright (2022 Kenneth Laudon and Jane Laudon. This work is protected by United States copyright laws and is provided solely for the use of instructors.

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ASE 1. Why is Maersk's business model "complex"? 2. What role do lot sensors play in Maersk's systems? 3. Why is tracking empty containers so important to efficient operations? 4. What is the "data driven culture" that Maersk is trying to strengthen? 5. Why does Maersk want to give their customers access to their system? COPYRIGHT NOTICE Copyright (2022 Kenneth Laudon and Jane Laudon. This work is protected by United States copyright laws and is provided solely for the use of instructors

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