The document discusses the American Security Challenge (ASC) program, which connects technology innovators with customers in the public and private national security sectors. ASC pulses the market for innovative technologies, collects submissions, evaluates them, and identifies the highest scoring submissions that best match customer requirements. It then facilitates evaluations and new relationships between stakeholders. The program benefits both technology buyers, who gain access to more options screened for viability, and sellers, who can expand their customer base and access qualified opportunities and investors. ASC has reviewed submissions from companies in 21 US states and 5 countries, mostly small and growing businesses seeking new opportunities. Quotes from participants praise ASC's efficient process for connecting technologies to opportunities.

1. Roger London 410-340-5335or Roger@AmericanSecurityChallenge.com
TechMATCH solves submission, screening and selection issues

2. Roger London 410-340-5335or Roger@AmericanSecurityChallenge.com
Background

3. The American Security Challenge is a program that…
- Pulses the market for innovative technology that addresses the requirements of its
customers
- Collects and evaluates data collected from potential problem solving technology
providers (sellers)
- Reviews the higher scoring submissions and identifies those that most closely
match the requirements of the customer (buyers)
- Coordinates evaluations by the customers of the most viable candidates
- Facilitates new relationships between entrepreneurs, investors, customers, channel
partners, advisors, service providers and other valuable stakeholders
What is ASC?
ASC’s mission is to accelerate the deployment of valuable innovative technology into the
public and private sector to better safeguard the nation’s citizens, assets and economy.

4. “It’s the intersection of the
entrepreneur, the investment
community and the ultimate user, and
at the end of the day it is the American
Security Challenge helping America
with this program so I thank you.”
Governor Tom Ridge, first Secretary of the
Department of Homeland Security
Background- DHS S&T
Innovation is critical to national security including economic stability and
prosperity…..
….. a major challenge has been wading through the avalanche of
innovations that all proclaim value to separate the pretenders
from the contenders.

5. Current and past ASC Stakeholders
Stakeholders include members of the Defense and Intelligence Community as well as Private Sector
Critical Infrastructure owners

6. • Management, analysis & visualization of large data sets collecting terabytes per hour
• Protection of consumer credentials and sensitive account information on contaminated devices
• Wireless security including handheld devices, unmanned vehicles, satellite, towers, and other
• Large scale data management, fusion and analysis of multi-lingual, multi-source, multi-format,
structured and unstructured data
What is a Security Technology?
Samples of customer requirements in Cyber, C4ISR, Physical and
Energy technologies. For full list see website
http://www.americansecuritychallenge.com/challenge/technologies.php
• Scavenging energy technologies
• Security authentication for IP networks
• Offensive and defensive network security
• Network detection and obfuscation techniques
• In-band interference cancellation techniques
• Water purification
• Building energy conservation technologies
• Stationary and mobile power supplies and
storage
• High volume data analysis and visualization
tools
• Access controls
• Asset tracking
• Biometric technologies that accurately
determine identity at a distance
• Batteries and power sources of long duration
• Vehicle and vehicle fuel efficiency
technologies

7. Tech scouting cycle
Shopping List
•Cloud Security
•Malware Detection
•Identity Mngmt
•Renewable Energy
•Hi-Speed Comp
•Data Leakage
•Network Security 2- ASC Outreach
3- ASC Screening w
100+ experts
4-Customer
Testing and/or
Due Diligence
1- Customer
Requirements
5-Customer
Transaction
Media
Embassies
Incubators
VC’s University Labs
Fed Labs
ESQ’s
Angels
CPA’s
CVC’s
Federal Labs

8. Tech Buyer (Customer)
Solve problems faster
ASC can broadcast requirements to a large
community quickly
Extend reach
Requirements gain exposure in technology
communities not previously reached
Choices screened
ASC screens through and provides feedback and
short list of most viable qualified options
More confident decisions
Comfort in knowledge that extensive scouting
produced broad base of alternatives which were
screened against requirements
Broader alternatives
Buyers enjoy a greater number of choices as well as
alternatives from different sectors (ie a gaming tech
applied to simulations/training or a social networking
algorithm applied to intelligent pattern recognition,
etc)
Tech Seller (Innovator)
Expand customer base
Expand sales pipeline and participate in sales
opportunities with new prospects
Qualified opportunities
Customers have current need with approved budget
and contract vehicle
Increase revenue
Expand sales pipeline and participate in sales
opportunities with new prospects
Investor exposure
Qualified investors are seeking companies with
customer traction. Pilots generate revenue as well as
increase investor interest
Added to invitation list
Sept 23 event is invitation only but top 100
Challengers are automatically added to invite list.
event will be high level relationship development
between C-level tech owners and vendor facing
CIO/CTO/CSO customers
Benefits to Buyers and Sellers

9. What kinds of companies does ASC find?
What does this mean? This profile tells us the following:
 That ASC enjoys a broad reach into many technology communities across the country and around the world.
 That most of the Challengers are small but growing companies seeking new contracting and investment
opportunities for their deployable and near-term deployable technologies.
 That startup and more mature innovative tech companies benefit as a Challenger.
• 21 different U.S. States, 5
countries
• Average 2.2M sales
• (startup to $62M)
• 56% received grant funding
• $200,000 to $45,000,000
• median of $2,000,000
• Employee range from 1 to 130
with median of 10
• Technologies
• 34% Cyber
• 25% C4ISR
• 26% Physical
• 14% Energy
• 79% had no security
clearances
• Two-thirds raised equity
capital
• $150,000 to
$62,000,000
• Median of
$5,200,000
• 89% had no previous Dept.
of Defense or IC sales
• 56% received grant funding
with $2M average
• ($200K to $45M)
• Technology Readiness
Levels
• 56% TRL 9
• 16% TRL 8
• 13% TRL 7
Profile of top 60 companies from recent search

10. What they say about ASC
“The INSA American Security Challenge is an incredibly efficient and effective way to connect the technology innovators with the
public and private sector organizations who leverage the new technology while performing their respective missions of the most
crucial work in intelligence and national security.”
Ellen McCarthy, President of INSA, an ASC Licensee
“We are very pleased with Raytheon’s outcomes. We ended up actively pursuing relationships with seven companies. That’s a
phenomenal win for us…and really pays tribute to the veracity of the American Security Challenge.”
Mentor Protégé Award Partner- Terry Downing, Raytheon Manager of Special Projects
“This is useful for ArcSight to explore all these new technologies. We picked up a large number of pilots…and will have our product
folks get involved to talk about the value to our customers. We are very excited; it is a valuable experience for the whole company.”
Pilot Award Partner- Prescott Winter, Public Sector Chief Technology Officer (CTO), formerly CTO of
the National Security Agency until recently moving to ArcSight
“The ASC infrastructure to ingest company data, accept expertise information from the reviewers, manage the scoring process as
well as the database to manage the aggregated scored company information is outstanding. I’ve been involved in evaluating
technologies for decades and the ASC program has mastered the art of efficiently scoring technology and managing the resulting
database as well, perhaps better than any evaluation management system I’ve been a party to.”
Reviewer- Bob Flores, former CTO of CIA
President of Applicology, an advisory firm in the National Security sector
“The process was streamlines and we are thrilled with the qualified sales and investor prospects that resulted from the Challenge.
We have a great product and this (ASC) exponentially increases our exposure to valuable transaction candidates.”
Challenge Award Winner- Jeffrey Chapman, CEO of AginCourt
“It’s the intersection of the entrepreneur, the investment community and the ultimate user, and at the end of the day it is the
American Security Challenge helping America with this program so I thank you.”
Governor Tom Ridge former Department of Homeland Security
Secretary

11. • Brand affiliation with America’s fastest
growing program accelerating the visibility
and adoption of valuable technology within
public and private security infrastructure
• Identify emerging technologies and
potential relationships with current and past
Innovators
Benefits to Clients
• Exclusive access to the database of Innovators
• Establish/improve relationships with the public
and private national security community
• Identify technologies for possible licensing or
investment

12. Target Rich Community

13. ASC separates pretenders from contenders