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How to Transform Mission
Into Experiences
August 9, 2015
2:00-3:00 pm
Lindsay Martin-Bilbrey
redlmb management solutions
Get the Materials
KIWILIVE.COM
KEYWORD: REDLMB
Mission & Values
A mission statement is intended to
clarify the 'what' and 'who' of an
organization
A vision statement adds the 'why' and
'how’
Need More?
What will we achieve in a time period?
Define metrics for success
Audience is key stakeholders (like
board) and leadership
Honest Tea
Honest Tea seeks to create and
promote great-tasting, healthier, organic
beverages. We strive to grow our
business with the same honesty and
integrity we use to craft our products,
with sustainability and great taste for all.
International Downtown
Association
The International Downtown Association
connects diverse practitioners who
transform cities into healthy and vibrant
urban places.
American Public Health
Association
Improve the health of the public and
achieve equity in health status
National Speakers Association
NSA is the leading source for
community, education and
entrepreneurial business knowledge
needed to be successful in the speaking
profession.
Go Back to the Resources
KIWILIVE.COM
KEYWORD: REDLMB
Experiences Plan & Execution
Mission	
  
Strategic	
  
Plan	
  
Dept	
  
Roadmap	
  
Project	
  Plan	
  
Campaign	
  
Plan	
  
Evalua:ons	
  
Measuring Mission to Action
u Macro
u Micro
u Personalized
Getting to Optimal Experiences
Readiness
•  Macro: Best Practices Range
•  Micro: 85% percentile or better
•  Personalized: What’s Your
Association’s Leadership Thing?
Go Back to the Resources
KIWILIVE.COM
KEYWORD: REDLMB
General inquiries?
Awesome opportunity?
Sharing a little love?
Lindsay Martin-Bilbrey
Chief Learning Officer
redlmb management solutions
lindsay@redlmb.com
405-269-0921
www.redlmb.com

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ASAE 2015: How to Transform Mission into Experiences