Simon Mainwaring presented on using social technology to build reputation, profits, and social impact. He discussed social engagement trends, noting that future profits rely on purpose, brands must celebrate their communities rather than celebrities, and brands should seek consumer actions over acquisitions. Attendees were invited to text their contact information to Simon Mainwaring or contact him on Twitter or email to receive information on a special training program from the American Society of Association Executives on this topic.

1. Simon Mainwaring
Using Social
Technology to Build
Your Reputation, Profits
and Social Impact.
PRESENTED October 11, 2012

23. Goal: Build Social and Brand Value

27. Social Engagement Trends:
“The future of profit is
purpose.”
“Brands must be the chief
celebrant, not celebrity, of
their communities.”
“Brands must seek
consumer action, not
acquisition.”
Simon Mainwaring, Author, We First

57. Thank you, ASA.
To instantly get these slides & information on the ASA
special training program offer, text your name and email to:
310 - 660 - 7221
Twitter: @simonmainwaring
Email: Simon@WeFirstBranding.com