ASA
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The ASA is the UK's independent regulator of advertising across all media. They investigate complaints about ads that may be sexually inappropriate, racist, offensive to disabled people, involve animal cruelty, violence or other unsuitable content. One case study involved Lycamobile, which was found to have misled customers by claiming an mobile phone plan had "unlimited" 4G data and texts, when it did not. The ASA ruled against Lycamobile, but the company disregarded the ruling, so the matter was referred to CAP, who also found the ad to be non-compliant unless evidence supported the "unlimited" claim. As a result, Lycamobile was publicly reported on the ASA website for their dish
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The document discusses two UK regulatory bodies - the Advertising Standards Authority (ASA) and Ofcom. The ASA regulates advertising across various media like print, TV, radio and internet. It handles complaints and can order ads to be withdrawn if found breaching advertising codes. Ofcom regulates TV, radio, telecoms and monitors compliance with various content codes. Two case studies of ASA rulings on alcohol and car ads are provided, with one ad upheld as inappropriate and the other given no further action.
Task 3 regulatory bodies (1)
The document summarizes several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), Pan European Game Information (PEGI), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards Institute, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). It provides a brief overview of each organization's role and responsibilities in classifying, rating, and regulating various forms of media in the UK.
Task 3 regulatory bodies shauna
This document discusses several regulatory and professional bodies within the UK creative media sector, including:
- The BBFC which classifies and rates films for appropriate audiences.
- PEGI which provides age ratings for video games to protect younger players.
- The VSC which regulates the video and video games industries through a code of practice.
- OFCOM which regulates TV, radio, telecoms and the airwaves in the UK to protect consumers.
- Trading Standards which enforces laws around consumer safety, counterfeit goods and underage sales.
- The PCC and ASA which handle complaints and ensure compliance with advertising and press codes.
Marketing out of the Box
- Wireless messaging, especially SMS, is growing rapidly and becoming a major source of revenue for wireless carriers in Europe and expected to do the same in the US.
- SMS is being used for advertising, alerts, reminders, and other applications in many industries and countries around the world.
- As multimedia messaging (MMS) and other technologies are adopted, mobile marketing applications will continue to grow across more areas like games, music, and information services.
Amazon must do more to combat counterfeit sales
Amazon has witnessed phenomenal growth and is widely recognised for becoming a front
leader in innovation, boosting its R&D on exciting technological advancements, such as in
drones and robotics. However, in the midst of all this success, the company has been
incredibly ineffective in tackling the ever increasing problem of counterfeit products being
sold on both its US and global sites, including the UK.
Advertisng regulation
The document discusses advertising regulations in the UK. It explains that the ASA (Advertising Standards Authority) regulates ads across print and online media to ensure they are truthful and protect the public. Ofcom similarly regulates various media like TV and radio. The two organizations have different scopes but both aim to keep ads safe and prevent harm. The BCAP (Broadcast Committee of Advertising Practice) codes provide rules that the ASA uses to determine if an ad should be removed. Recent ads taken down breached codes around false health claims and providing evidence for nutritional statements.
Regulatory bodies
Regulatory bodies like PEGI, BBFC, and OFCOM provide age ratings and content guidelines for entertainment media to protect children and inform consumers. PEGI ensures films, videos, games are labelled by age according to content. BBFC aims to protect children from unsuitable content and inform consumers about films and videos. OFCOM regulates broadcasting and telecommunications in the UK. A report shows the number of complaints received about certain TV shows between September 27th and October 3rd, 2016, with Emmerdale receiving the most on Monday, September 26th at 203 complaints.
3. regulation of media sector home
Regulatory bodies that oversee the creative media sector include the British Board of Film Classification, which rates films, the Advertising Standards Authority, which regulates ads, and Ofcom, which oversees television, radio, and telecommunications. The guide should include information about these and other organizations like the Press Complaints Commission as well as regulatory issues around ownership, censorship, and protecting consumers. Knowledge of the roles of these regulatory bodies and the issues they address will help develop the careers guide.
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The document discusses two UK regulatory bodies - the Advertising Standards Authority (ASA) and Ofcom. The ASA regulates advertising across various media like print, TV, radio and internet. It handles complaints and can order ads to be withdrawn if found breaching advertising codes. Ofcom regulates TV, radio, telecoms and monitors compliance with various content codes. Two case studies of ASA rulings on alcohol and car ads are provided, with one ad upheld as inappropriate and the other given no further action.
Task 3 regulatory bodies (1)
The document summarizes several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), Pan European Game Information (PEGI), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards Institute, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). It provides a brief overview of each organization's role and responsibilities in classifying, rating, and regulating various forms of media in the UK.
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This document discusses several regulatory and professional bodies within the UK creative media sector, including:
- The BBFC which classifies and rates films for appropriate audiences.
- PEGI which provides age ratings for video games to protect younger players.
- The VSC which regulates the video and video games industries through a code of practice.
- OFCOM which regulates TV, radio, telecoms and the airwaves in the UK to protect consumers.
- Trading Standards which enforces laws around consumer safety, counterfeit goods and underage sales.
- The PCC and ASA which handle complaints and ensure compliance with advertising and press codes.
Marketing out of the Box
- Wireless messaging, especially SMS, is growing rapidly and becoming a major source of revenue for wireless carriers in Europe and expected to do the same in the US.
- SMS is being used for advertising, alerts, reminders, and other applications in many industries and countries around the world.
- As multimedia messaging (MMS) and other technologies are adopted, mobile marketing applications will continue to grow across more areas like games, music, and information services.
Amazon must do more to combat counterfeit sales
Amazon has witnessed phenomenal growth and is widely recognised for becoming a front
leader in innovation, boosting its R&D on exciting technological advancements, such as in
drones and robotics. However, in the midst of all this success, the company has been
incredibly ineffective in tackling the ever increasing problem of counterfeit products being
sold on both its US and global sites, including the UK.
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The document discusses advertising regulations in the UK. It explains that the ASA (Advertising Standards Authority) regulates ads across print and online media to ensure they are truthful and protect the public. Ofcom similarly regulates various media like TV and radio. The two organizations have different scopes but both aim to keep ads safe and prevent harm. The BCAP (Broadcast Committee of Advertising Practice) codes provide rules that the ASA uses to determine if an ad should be removed. Recent ads taken down breached codes around false health claims and providing evidence for nutritional statements.
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Regulatory bodies like PEGI, BBFC, and OFCOM provide age ratings and content guidelines for entertainment media to protect children and inform consumers. PEGI ensures films, videos, games are labelled by age according to content. BBFC aims to protect children from unsuitable content and inform consumers about films and videos. OFCOM regulates broadcasting and telecommunications in the UK. A report shows the number of complaints received about certain TV shows between September 27th and October 3rd, 2016, with Emmerdale receiving the most on Monday, September 26th at 203 complaints.
3. regulation of media sector home
Regulatory bodies that oversee the creative media sector include the British Board of Film Classification, which rates films, the Advertising Standards Authority, which regulates ads, and Ofcom, which oversees television, radio, and telecommunications. The guide should include information about these and other organizations like the Press Complaints Commission as well as regulatory issues around ownership, censorship, and protecting consumers. Knowledge of the roles of these regulatory bodies and the issues they address will help develop the careers guide.
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The hypodermic needle theory emerged in the 1940s-1950s and suggested that mass media had a powerful and direct effect on audiences, "injecting" them with messages that would trigger a desired response. Several factors contributed to this view, including the rise of radio and TV, advertising and propaganda industries, and studies of media influence on children. The theory saw audiences as passive receivers with no ability to resist media messages. An example was a 1938 radio dramatization of War of the Worlds that some listeners mistakenly believed was real news of a Martian invasion. While the theory provided large datasets, it is now seen as too simplistic since audiences interpret media differently and are more sophisticated than assumed.
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Task 3 regulatory bodies (1)
The document summarizes several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), Pan European Game Information (PEGI), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards Institute, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). It provides a brief overview of each organization's role and responsibilities in classifying, rating, and regulating various forms of media in the UK.
Lo1 part c regulations
The Advertising Standards Authority (ASA) regulates advertising across all UK media, investigating misleading and offensive ads. Ofcom regulates broadcasting and telecommunications to protect viewers and consumers. Both organizations operate under the Communications Act 2003. The BCAP advertising codes establish rules around advertising content like preventing ads from encouraging irresponsible drinking. Recent ads ruled against by the ASA for breaching these codes include a Jane Plan diet ad that made unauthorized health claims and referenced weight loss amounts.
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This document discusses deceptive advertising practices and provides examples. It begins by defining advertising and its common forms. It then defines deceptive advertising and explains ways companies deceive consumers, such as using vagueness, concealing facts, exaggeration, and bait-and-switch tactics. Motivations for deceptive advertising are to convince customers to buy products and get rid of defective goods. The document concludes by outlining some laws in India related to advertising and providing case studies where the advertising complaints were found valid or invalid.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading because it omitted details; the ad was banned from airing again.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading as it omitted details; the ad was banned for not fully specifying the program.
Advertising standards authority 2
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
Part c regulation
The document discusses various UK regulatory bodies for advertising and communications:
- The ASA (Advertising Standards Authority) regulates all advertising across media in the UK and ensures ads comply with advertising codes. It handles complaints and can require ads to be withdrawn or amended if found in breach.
- Ofcom is the communications regulator that oversees TV, radio, telecommunications and wireless industries in the UK. It operates under Acts of Parliament like the Communications Act 2003 and aims to further citizens' and consumers' interests through promoting competition.
- The BCAP (Broadcast Committee of Advertising Practice) writes and maintains the UK Code of Broadcast Advertising, which the ASA enforces. It lays out general and sector-
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The document discusses regulation of advertising content in the UK by the Advertising Standards Authority (ASA). It outlines the codes and guidelines that all advertisers must follow to avoid harmful, misleading or offensive ads. It provides examples of ads that received complaints and were investigated by the ASA, including claims about membership, revealing clothing, and unfair promotion terms. The ASA aims to protect the public and enforce self-regulation of the advertising industry through its codes and complaint resolution process.
Advertising standers agency
The ASA receives complaints about advertisements and ensures they are legal, decent, honest and truthful. In 2010, the ASA received over 25,000 complaints about various advertisements. The top 10 most complained about ads that year included advertisements for Paddy Power, Marie Stopes, the Department of Energy and Climate Change, MaritalAffair.co.uk, John Lewis, Oven Pride, Irn-Bru, Cardell Media, Marmite, and Durex. Complaints centered around issues like offense, inaccuracy, irresponsibility, and inappropriate targeting of audiences. The ASA investigated these complaints and ruled on whether the advertisements violated advertising standards codes.
Task 3 Regulatory Bodies
The document discusses several regulatory and professional bodies that govern the UK creative media sector, including the British Board of Film Classification (BBFC) which classifies films, videos, and games, PEGI which provides video game age ratings, the Film Distributors' Association, Video Standards Council (VSC) which administers the PEGI system in the UK, Office of Communications (Ofcom) which regulates broadcasting, Trading Standards which enforces consumer protection laws, the Press Complaints Commission (PCC) which handles newspaper and magazine complaints, and the Advertising Standards Authority (ASA) which regulates advertising content and complaints. The document also discusses a controversial 2006 Ford car advert that was banned for depicting animal cruelty.
G324: Advertising Standards Authority questions
The Advertising Standards Agency (ASA) is an independent body that regulates advertising across all media in the UK to ensure advertising is legal, decent, honest and truthful. The ASA applies rules created by the Committee of Advertising Practice to investigate complaints about ads and prevent advertising issues. The ASA aims to protect consumers and ensure they are not offended by ads. It is funded by a levy on advertising space but operates independently of its funders. Key principles for ads include protecting children, responsible advertising of alcohol and gambling, and ensuring social responsibility. The ASA only needs one complaint to investigate an ad and can require changes or ban ads if its rules are violated.
Task 11 regulatory body
The Advertising Standards Authority (ASA) is the independent regulatory body that oversees advertising across all media in the UK. It applies advertising codes to ensure ads are truthful, honest and do not harm or offend consumers. The ASA is funded by a small levy placed on advertising spending and income from seminars. It operates independently from government and industry to adjudicate complaints about potential code violations. The ASA has received complaints about ads from charities like Barnardo's containing disturbing images and supermarket ads like Tesco for issues with small print and misleading savings claims.
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Media Regulation
Media regulation refers to the public means of mass communication like press, radio, television, film and recorded music. It came about during the 1980s due to public complaints about excesses in the British press. Almost everyone relies on the media to learn news and hear debates, so it plays a central role in freedom of information, though governments sometimes want to limit critical voices. There is debate around whether regulation protects the public or "toffs," and whether the government will use the Leveson Inquiry as an opportunity to reset its relationship with the media and establish new robust regulations.
Vladimir Propp
Vladimir Propp analyzed over 100 Russian fairy tales and identified 31 narrative functions or spheres of action that frequently occurred. He suggested there are typically 7 main character types that take on these functions: hero, villain, donor, helper, princess, dispatcher, and false hero. The spheres of action generally follow a pattern of introduction, body of the story, donor sequence, and hero's return. Having studied this narrative theory, the document's author plans to incorporate more characters and themes of old vs young in their short film to help move the narrative along.
Claude-Levi Strauss
Claude Levi Strauss studied myths and found that humans make sense of the world through binary opposites. He discovered that narratives are structured around the conflict between opposing concepts like good vs evil. Along with Roland Barthes, he theorized that words derive their meaning not from their own definitions, but from their relationship with their opposing concepts.
The Hypodermic Needle Model
A presentation which looks at the way in which the hypodermic needle model presents information to audiences.
two step flow theory story
The two-step flow theory of mass communication asserts that information from media passes through two stages: first to opinion leaders who pay close attention to media messages, and then from opinion leaders to the broader public. Opinion leaders influence people's attitudes and behaviors by passing on both the actual media content as well as their own interpretations of it. The theory refined our understanding of how media influences decision-making compared to earlier views of direct effects, and helped explain why some media campaigns failed to change audiences. It was later succeeded by the multi-step flow theory.
Hypodermic needle model
The hypodermic needle model is a communications model from the 1930s that suggests audiences passively receive information transmitted through media without processing or challenging it. The model holds that an intended message is directly received and wholly accepted by the receiver. It suggests audiences are manipulated by media creators and their behavior and thinking can be easily changed. The model considers audiences to be passive and homogeneous.
The Two-Step Flow Of Communication
The Two-Step Flow of Communication: An Up-to-Date Report on an Hypothesis Elihu Katz (1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
Two-Step Flow Theory
The two-step flow theory of communication proposes that (1) opinion leaders first receive information from the mass media and (2) then pass on their interpretations of that information to less active individuals. The theory was developed by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet and further expanded on by Katz and Lazarsfeld. It uses a model where opinion leaders pay close attention to media messages and influence others similar to them, while the "influentials" look to the opinion leaders rather than directly receiving information from the media.
Hypodermic Needle Theory
The hypodermic needle theory emerged in the 1940s-1950s and suggested that mass media had a powerful and direct effect on audiences, "injecting" them with messages that would trigger a desired response. Several factors contributed to this view, including the rise of radio and TV, advertising and propaganda industries, and studies of media influence on children. The theory saw audiences as passive receivers with no ability to resist media messages. An example was a 1938 radio dramatization of War of the Worlds that some listeners mistakenly believed was real news of a Martian invasion. While the theory provided large datasets, it is now seen as too simplistic since audiences interpret media differently and are more sophisticated than assumed.
Magic bullet theory (assignment based)
This theory is based on media's direct effect on Pakistani society. It is an assignment based presentation.
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Task 3 regulatory bodies (1)
The document summarizes several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), Pan European Game Information (PEGI), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards Institute, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). It provides a brief overview of each organization's role and responsibilities in classifying, rating, and regulating various forms of media in the UK.
Lo1 part c regulations
The Advertising Standards Authority (ASA) regulates advertising across all UK media, investigating misleading and offensive ads. Ofcom regulates broadcasting and telecommunications to protect viewers and consumers. Both organizations operate under the Communications Act 2003. The BCAP advertising codes establish rules around advertising content like preventing ads from encouraging irresponsible drinking. Recent ads ruled against by the ASA for breaching these codes include a Jane Plan diet ad that made unauthorized health claims and referenced weight loss amounts.
Deceptive Advertising
This document discusses deceptive advertising practices and provides examples. It begins by defining advertising and its common forms. It then defines deceptive advertising and explains ways companies deceive consumers, such as using vagueness, concealing facts, exaggeration, and bait-and-switch tactics. Motivations for deceptive advertising are to convince customers to buy products and get rid of defective goods. The document concludes by outlining some laws in India related to advertising and providing case studies where the advertising complaints were found valid or invalid.
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Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading because it omitted details; the ad was banned from airing again.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading as it omitted details; the ad was banned for not fully specifying the program.
Advertising standards authority 2
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
Part c regulation
The document discusses various UK regulatory bodies for advertising and communications:
- The ASA (Advertising Standards Authority) regulates all advertising across media in the UK and ensures ads comply with advertising codes. It handles complaints and can require ads to be withdrawn or amended if found in breach.
- Ofcom is the communications regulator that oversees TV, radio, telecommunications and wireless industries in the UK. It operates under Acts of Parliament like the Communications Act 2003 and aims to further citizens' and consumers' interests through promoting competition.
- The BCAP (Broadcast Committee of Advertising Practice) writes and maintains the UK Code of Broadcast Advertising, which the ASA enforces. It lays out general and sector-
Pr4.docx (1)
The document discusses regulation of advertising content in the UK by the Advertising Standards Authority (ASA). It outlines the codes and guidelines that all advertisers must follow to avoid harmful, misleading or offensive ads. It provides examples of ads that received complaints and were investigated by the ASA, including claims about membership, revealing clothing, and unfair promotion terms. The ASA aims to protect the public and enforce self-regulation of the advertising industry through its codes and complaint resolution process.
Advertising standers agency
The ASA receives complaints about advertisements and ensures they are legal, decent, honest and truthful. In 2010, the ASA received over 25,000 complaints about various advertisements. The top 10 most complained about ads that year included advertisements for Paddy Power, Marie Stopes, the Department of Energy and Climate Change, MaritalAffair.co.uk, John Lewis, Oven Pride, Irn-Bru, Cardell Media, Marmite, and Durex. Complaints centered around issues like offense, inaccuracy, irresponsibility, and inappropriate targeting of audiences. The ASA investigated these complaints and ruled on whether the advertisements violated advertising standards codes.
Task 3 Regulatory Bodies
The document discusses several regulatory and professional bodies that govern the UK creative media sector, including the British Board of Film Classification (BBFC) which classifies films, videos, and games, PEGI which provides video game age ratings, the Film Distributors' Association, Video Standards Council (VSC) which administers the PEGI system in the UK, Office of Communications (Ofcom) which regulates broadcasting, Trading Standards which enforces consumer protection laws, the Press Complaints Commission (PCC) which handles newspaper and magazine complaints, and the Advertising Standards Authority (ASA) which regulates advertising content and complaints. The document also discusses a controversial 2006 Ford car advert that was banned for depicting animal cruelty.
G324: Advertising Standards Authority questions
The Advertising Standards Agency (ASA) is an independent body that regulates advertising across all media in the UK to ensure advertising is legal, decent, honest and truthful. The ASA applies rules created by the Committee of Advertising Practice to investigate complaints about ads and prevent advertising issues. The ASA aims to protect consumers and ensure they are not offended by ads. It is funded by a levy on advertising space but operates independently of its funders. Key principles for ads include protecting children, responsible advertising of alcohol and gambling, and ensuring social responsibility. The ASA only needs one complaint to investigate an ad and can require changes or ban ads if its rules are violated.
Task 11 regulatory body
The Advertising Standards Authority (ASA) is the independent regulatory body that oversees advertising across all media in the UK. It applies advertising codes to ensure ads are truthful, honest and do not harm or offend consumers. The ASA is funded by a small levy placed on advertising spending and income from seminars. It operates independently from government and industry to adjudicate complaints about potential code violations. The ASA has received complaints about ads from charities like Barnardo's containing disturbing images and supermarket ads like Tesco for issues with small print and misleading savings claims.
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Untitled presentation
ASA is the independent advertising regulator in the UK that applies advertising codes to ensure ads are truthful, legal, and not harmful or offensive. It regulates all ads across all media in the UK. Ofcom is the communications regulator in the UK that regulates TV, radio, and wireless communications to protect consumers from scams and ensure the best services. Ofcom is funded by industry fees and government grants. It operates under the Public Interest Disclosure Act. The key difference is that ASA regulates ads while Ofcom has broader regulation of communications services. BCAP codes are the regulations that ads must follow to avoid being pulled for being offensive or misleading.
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The rise of websites offering intellectual property infringing content has a severe impact on industry in Europe. To tackle the problem, the European Commission has recently issued an Action Plan paving the way towards a “follow the money approach” ie seeking to deprive commercial scale infringers of revenue flows such as digital advertising.
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Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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