1. REGULATORY AND PROFESSIONAL
BODIES WITHIN THE CREATIVE MEDIA
SECTOR
Shauna Leacy
Task 3 Understand the Regulation of
the Media Sector

2. BBFC is who puts the age ratings on films in the
united kingdom, Its funded by the film industry
and does the national classification and
censorship of films. They can be a very
important thing for films because if they don’t
think that some of the footage is appropriate
they can ask for the film maker to
cut it out
BRITISH BOARD OF FILM
CLASSIFICATION (BBFC)

3. PEGI
The PEGI labels are on front and back of
the games with different ages: 3, 7, 12, 16
and 18. they are there to show what the
games content is to protect younger
audience/buyers. The age rating does go
off the difficulty level or skills required to
play a game.

4. FILM DISTRIBUTORS
ASSOCIATION
 The film distributors are a trade body for theatrical film
distributors in the UK - the companies that release films
for UK cinema audiences it was established in London
in 1915, FDA communicates and works with many
individuals, companies and organisations. FDA’s
Council, or board comprising a senior representative of
each member company, normally meets six times a
year and considers only matters of generic interest to
film distributors.

5. VIDEO STANDARDS COUNCIL (VSC)
It is a standards body for the video and video games
industries and has a Code of Practice designed to
ensure that both industries show a duty of care in their
dealings with customers and the public generally. It
provides its retailer members with a staff training course
dealing with age restricted videos, DVDs and video
games. It acts as an administrator of the PEGI system of
age rating for video games. PEGI is used in over 30
countries. It is the UK regulator responsible for the age
rating of video games supplied in the UK

6. OFFICE FOR COMMUNICATION
(OFCOM)
 They regulate the TV and radio sectors, fixed line telecoms,
mobiles, postal services, plus the airwaves over which wireless
devices operate. They make sure that people in the UK get the best
from their communications services and are protected from scams
and sharp practices. Ofcom operates under the Communications
Act 2003. This detailed Act of Parliament spells out exactly what
Ofcom should do. The Act says that Ofcom’s general duties should
be to further the interests of citizens and of consumers.

7. TRADING STANDARDS CENTRAL
 Trading standards professionals act on behalf of consumers and
business. They advise on and enforce laws that govern the way we
buy, sell, rent and hire goods and services. The laws they cover are
consumer safety, counterfeit goods, product labelling, weights and
measures, underage sales, animal welfare. Some of the jobs involve
all features of the trading standards network, some specialise in one
area, visiting local traders for routine checks or to investigate
complaints, taking examples of gods for testing.

8. PRESS COMPLAINTS
COMMISSION (PCC)
The purpose of the PCC is to serve the public by holding
editors to account. strive to protect the rights of
individuals, while at the same time protective suitable
freedom of expression for the press. proactively
advertise the services and reach out to people who may
be in need of their help. PCC applies the Editors' Code
of Practice agreed by the newspaper and magazine
industry

9. ADVERTISING STANDARDS
AUTHORITY(ASA).
The Advertising Standards Authority is the UK’s
independent controller of advertising across all media.
They apply the Advertising Codes, which are written by
the Committees of Advertising Practice. Our work
includes acting on complaints and proactively checking
the media to take action against misleading, harmful or
offensive advertisements.

10. http://www.youtube.com/watch?v=o-nh_9alaco
This advert was banned over its use of a suicide bomber in an
advertisement that was designed to show the polo as a ‘small
but tough car’
Volkswagen Advertisement UK
This is a newspaper article from the guardian
http://www.theguardian.com/media/2005/jan/31/newmedia.
advertising it states that the advert was a fake and wasn’t
connected to Volkswagen and they wont seek damage to
the creators of the advert.

11.  What was controversial about the products/incident?
The fact that they used a suicide bomber which is not a joke or shouldn’t be
used as a joke because its serious matter which is on going and people will
take it offensive because It shouldn’t be seen on tv in the day it gives the
company a bad image.
 Who was involved in the controversies (media producer/organisation and
regulatory body?
The advert was made by London-based advertising creatives Lee Ford and
Dan Brooks and Volkswagen itself where involved, Mr Ford and Mr Brooks
have agreed to formally apologise for making the commercial, which they
say was never meant to be seen by the public. They both had a
spokesperson who said that they admitted that they made it but it wasn’t
meant to be seen by anyone.
 What the outcomes were?
Volkswagen didn’t seek damage from the creators

12. http://www.pegi.info/en/index/id/33/
http://www.videostandards.org.uk/VSC/what.html
http://www.launchingfilms.com/about-us
http://www.ofcom.org.uk/
http://www.tradingstandards.gov.uk/
http://www.pcc.org.uk/
http://www.asa.org.uk/