2. 369k International Students in the UK: 118k EU 251k Non EU 68% of Full Time PGT and 50% of Full Time PGR are International Most Popular Courses: 102k Business and Admin 46k Engineering 31k Social Studies Current Top 3 International Recruiting Universities: University of Manchester University of Nottingham University College London International Fees range from 5 – 34k depending on the course and institution

5. Improve SEO on site and PPC campaign to generate more traffic Keywords and countries: China: colleges, Breat Britain universities, London university India: colleges, University distance learning courses, distance learning Nigeria: Great Britain universities, Colleges, Postgraduate University Streamline Social Media – Encourage students to add page and use it informally Develop presence on international social networking sites (relevant to target countries) Develop online mailing list (tailored to individual students area of interest) More detailed Wikipedia page Link with Skype (both for chat and calls)

6. Change of language to purely “international”. Subtler and decreases feeling of segregation

7. Videos embedded on the homepage Simple navigation with easy / friendly language Bold images of photographs. Images are of international students enjoying University. Pictures are critical as testimony.

8. University Prospectus is still key Print material available online but displayed as its meant to look. Prospectus for an international audience but not an “International Student Prospectus”. Print material needs to be tactile, bold and modern Picked up at fairs along with rivals Needs bold imagery, testimonials, less text, information illustrated graphically (where possible) The prospectus needs to showcase the University. Not a one stop shop for information

9. Questions