This study compared attitudes toward eco-friendly products between urban and rural consumers in India. A survey was conducted of 400 respondents, examining attitudes toward various dimensions of eco-friendly products like raw materials, manufacturing, packaging, use, and disposal. The results showed that while gender did not significantly impact attitudes overall, females had a more favorable attitude than males toward proper disposal of products. Urban residents also had a more favorable attitude than rural residents toward raw materials, packaging, and disposal. In general, the study found that urban people were more conscious of and had a more positive attitude toward the various aspects of eco-friendly products compared to rural people.