Mission MeraMobileMeraMarketing Holistic program for enabling Farmers/Self help groups to do their Free Online Marketing using www.marketmirchi.com through their own mobiles

1. MISSION MeraMobileMeraMarketing
An Initiative for Indian Farmers/Rural Entrepreneurs to Sell
Products Online Totally free by Pragati Gokhale .Big Brands
are also showing interest to join Mission
MeraMobileMeraMarketing for procuring directly through
Farmers
Pragati Gokhale, an Advisor at Rajiv Gandhi Science &
Technology Commission, Govt. of Maharashtra was very excited
when speaking to us saying her humble initiative has finally
started seeing results. She was sharing the fact that Brands like
Big basket and Reliance Retail has also shown interest to procure
for their requirements through www.marketmirchi.com which is
integral part of Mission MeraMobileMeraMarketing. She expects
that would establish very good online linkages for our farmers
totally free. Mission MeraMobileMeraMarketing is disruptive
bottom up approach for enabling Digital Agro/Rural Marketing
from Rural Stakeholders through their own mobiles. Pragati
Gokhale is the retired Dy. Director Mahatma Gandhi Institute For
Rural Industrialization, National Institute under Ministry of
MSME Govt. of India and is currently working as Advisor Rajiv
Gandhi Science & Technology Commission, she is also National
Resource Person for ministry of Rural Development Govt. of
India and Brain Behind Mission MeraMobileMeraMarketing She
can be contacted on 9822719618
Pragati Gokhale becomes eloquent when she speaks about her
innovative yet totally free online digital platform for farmers not
only for farmers, but also for rural/agro entrepreneurs .She says
she started this initiative four years ago with the help of MKCL
to allow farmers to think beyond the usual concept of selling to

2. consumers digitally. Rajiv Gandhi Science & Technology
Commission Chairman Dr. Anil Kakodkar and MKCL Director
Vivek Sawant has extended all help to her. During Days of Covid
19 Pandemic Farmers & Rural Entrepreneurswere finding it hard
to sell their products but Mission
MeraMobileMeraMarketing through platform www.marketmir
chi.com was of great help to them in finding online customers
for their products and establishing direct linkages. Looking at the
impact Department of Science & Technology Govt.Of India has
included it in Post Covid Reforms Policy
She goes on to explain that for getting real benefits of Digital
Revolution at the bottom of pyramid it is essential to have such
holistic integrated programs.
MISSION MeraMobileMeraMarketing has four components out
of which www.marketmirchi.com is an Agile, indigenous,
responsive Web portal highlighting all rural / agro categories for
Free digital marketing of rural Products/Agro Products, SHG
products, Rural Services and Rural Jobs. This portal is totally
mobile friendly like app but does not need downloading like APP.
It is developed using Latest Progressive Web Technologies.
Various field level programs are taken for skilling farmers for
using marketmirchi.com effectively using their own mobiles with
support from various Govt, Non Govt players working in Rural
Development Sector. Videos on how to use marketmirchi.com for
your zero budget digital Agro Marketing is also prepared by
MKCL in Hindi and distributed to farmers through whatsapp.
Video is available on YouTube at
(https://youtu.be/aQs3p0zV6gE)

3. NABARD has arranged various trainings for Farmers /Farmer
Producer Organizations where also this Video on how to to use
Marketmirchi.com is disseminated .This also is disseminated
through Krishi Vigyan Kendras & Community Radios all over
India.
To find Buyers for agro / rural products various online/ offline
strategies which includes Data Mining and AI techniques
, Leveraging Social Media channels, Networking through Agro
Supply Chain events are taken up. Big Buyers and Small traders,
exporters are linking directly with farmers through this platform
.Analysis of Data generated is done by using Open Source
Business Intelligence tools and these data Analytics values
are then back streamed in database of portal marketmirchi.com.
The analysis Shows Growing demand for organic and residue
Free Agro Products from Both B2B and B2C Customers. More
than 15000 Farmers & other Rural Stake holders are taking
advantage of marketmirchi.com for finding buy, sell leads for
them Free and also for Job Leads.
Apart from increasing digital footprint of Rural India more than
60 % direct market leads are generated for Agro/Rural Sector by
this free but effective humble effort.