Creative Architectural LED Video - a new visual layer to provide excitement to large spaces

1. Art©
Creative Video Displays
for Architectural and
Permanent Installations

2. *Creative: - whereby something new and valuable is created
Light Emissions is the world’s only
dedicated manufacturer of
Creative* LED video displays

3. We enable
unique and
engaging visitor
experiences by
the almost
physical
presence of
powerful visual
environments
Museums  Brand Centers  Themed Environments
Interactive and Immersive environments

4. A freely configurable, full speed video display system that can seamlessly
fit into any architectural space
Art

5. Art
Bridges
lighting and
video –
providing an
exciting new
‘visual layer’

6. Art
Very bright, with incredible colours and impressive speed and
smoothness

7. Art
Totally cool, with low energy usage, the typical lifetime of a system
would be over ten years

8. Creative?
Flames video playing behind dark diffuser
A ‘new’ visual layer
Bridges and complements
‘normal’ video and lighting
Impact
Size, power, blistering full speed
video images over large and
very large areas
Experiential
Control your visitor
environment – for
themed, immersive and
interactive experiences

9. Creative? Diffuser – or not…
A palette of surface solutions to
give interiors lustre and impact
Any shape
Free your design from the
tyranny of the screen rectangle!
Follow the architecture -
highlight the space
‘inferno lava liquid’ video on diffuser
A ‘new’ visual layer

10. Immersive Play
Change your space – by the
season – by the hour – by the
brand. Just change the video…
Wave!
Add an optical sensor – and
there you are, waving at
yourself in the screen…
interactivity is fun!
open LED

11. Interactive Kinetic walls
Full speed digital video allows
integration with practically any
sensor
Body shadowing…
…or any other interactive
effects
Optical sensors

12. LED? Utterly cool
Unlike ‘lighting’ LEDs, these
video LEDs run completely cool.
It also helps air conditioning…
Energy Frugal
Powerfully bright, but sparing
on energy ticks all the boxes for
the energy conscious
installation
37mm resolution
Lasts longer…
… degrades slower. Once
installed, works for many years

13. Video? ‘Pure’ digital video…
…from your player all the way
to the last LED…
…ensuring…
…smooth playback without
ripple or ‘tearing’ of the
images…
jellyfish video and dark acrylic diffuser
…irrespective of…
…the size or layout of the
display!

14. Architectural?
Open LED
Line your space with video
Create awesome and engaging spaces – like this tree that slowly moves sideways…

15. Designed to exacting standards, for ultimate reliability, necessary for
permanent installations
With rich, deep
colours, Art©
displays pack a
powerful visual
punch while
still running
completely
cool, lasting
years
Visual Trust

16. A new visual dimension bridging video and light
Beautiful and rich visual effects can now give any
interior space enchantment and mystery
Beautiful

17. Change your space at any time – into anything
Create immersive and interactive visitor experiences
Exciting

18. So Many Applications

19. Bars  Restaurants
Retail  Corporate
Museums Stadia
Casinos  Airports
TV Studios Clubs
Exhibitions  Malls
Building Facades
Science Centres

20. Installations

21. QVC Television Studios, London
The shape of the screen was very complex with many small returns. The display boards
needed to fit in perfectly with a pixel-by-pixel accuracy.
There are 5 separated areas that must display a whole video image without the image
jumping.
Pitch 37mm
View dark acrylic diffuser
Mounting Backmounted in
lightboxes
Control media Server

22. Siemens Crystal, London
The space is surrounded with glass and has very high ambient daylight light
levels. The designers needed very bright flames, but with very dark ‘black levels’.
The designers needed the ability for the screen to be mounted on a curve inside
a sharp corner.
The screen needed to be very energy efficient to comply with strict building ‘zero
emissions’ targets.
Pitch 37mm
View dark acrylic diffuser
Mounting ArtStrip
Control interactive by user
operated consoles

23. General Electric, Al Khobar, Saudi Arabia
The display needed to be ultra slim and lightweight. Not only for the walls, but
also as they are fitted onto the six sets of wide double doors.
The display also needed to run completely cool, so as not to burden the air
conditioning system, and run energy efficiently.
Latency, or frame drop, is critical so as not to see ripple or delay down the length
of the corridor
Pitch 37mm
View open LED
Mounting ArtFrame Grid and
polycarbonate panels
Control media server

24. VQ24 – 24 hour diner-restaurant, London
The screen design is defined by sharp shaped ‘boxes’. The challenge was to run
separate video media in each of the shapes, without light leaking between them.
Additionally the designers had taken video of London street life and wanted to
run these video images across the whole width of the screen.
The screen is behind glass panelling, so reliability was one of the fundamental
requirements. Also, the restaurant does not employ technical staff, so the
operation of the screen had to be completely automatic.
Pitch 40mm
View dark acrylic diffuser
behind textured glass
Mounting free pixel fixings to
shape into triangular
shapes
Control media Server

25. Interactive Wall, Paris
Silicon Sentier is a ‘new technology’ accelerator just opened in the very heart of
creative Paris, in the 2nd arrondissement.
The tech hub wanted something extraordinary , with a wall that sensed passers
by and immediately showed outlines of the viewers.
Using Kinect optical sensors, Paris based designers Blow Factory provided the
interactive media.
Pitch 37mm
View frosted glass diffuser
Mounting ArtFrame Strip
Control kinect Interactive

26. GE Ecomagination, Masdar City, Abu Dhabi
The second General Electric Innovation Centre in the Gulf area was also specified
by leading branding experts Imagination.
This screen is 6.6m wide and uses 3 Kinect sensors to provide interactivity with
the viewer.
The screen faces windows but provides ample brightness to give the experience
plenty of impact.
Pitch 18mm
View open LED
Mounting ArtFrame Grid and
Panel
Control kinect Interactive

27. Display Formats range of display formats to meet any installation
challenges

28. Display Formats
ArtBoard©
 Resolution, 18mm /
25mm / 37mm
 1600 nits standard
 Up to 4500 nits some
boards
 Full size: 290x290mm
 Half size: 140x290mm
 Mounting pitch
300mm / 150mm
 Chamfers for diffuser
mounts
 Half boards can be
mounted at 0⁰, 90⁰
three pixel resolutions, full and half sized boards
with brightness options – very bright and brighter!

29. Display Formats
ArtString©
Dots  Balls  Pcbs
 Dots and Balls exterior
rated at extreme
temperatures
 Resolution 60mm –
upwards
 Full speed DVI video or
DMX/Artnet control
 IP67
Pixel by Pixel in any configuration. Exterior and
interior. True digital video or DMX/Artnet

30. Mounting
ArtFrame© -
a range of
mounting systems
for simple or
complex
installations

31. Mounting
ArtFrame Grid
Large architectural
surfaces
Horizontal and
vertical rail system
Fast and accurate
installation on any
uneven surface

32. Mounting
ArtFrame Strip
For even and
curved surfaces
Fast and accurate
installation with
supplied mounting
jigs

33. Mounting
ArtFrame Panel
For ‘Open LED’
viewing
600x600mm pre-
wired panels for
rapid and accurate
installation

34. Diffuser Surfaces
acrylic
polycarbonate
stretch Fabric
glass
translucent marble

35. Clever and helpful
More than ‘just’
a screen
Control screen
brightness with your
lighting controller
Automatically dim
the screen as the
room darkens
Graphic Backup in
case your video
player stops

36. Thanks for taking the time
If your creativity is stirring - or even if
you just have a project in mind – please
do contact us for a chat, some advice or
even a little brainstorm.
Web www.lightemissions.com
Email info@lightemissions.com
Tel +44 (0)20 72842979
London, United Kingdom