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John jo eastwood-ebay

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John jo eastwood-ebay

  1. 1. > future of commerce > understanding your customers > future of advertising
  2. 2. one year ago…Inflection point in retail.
  3. 3. online offline‘New retail’ emerging Consumer behavior changing
  4. 4. commerce revolution today’s retail reality!
  5. 5. mission control device...
  6. 6. new retail interface
  7. 7. 10 eBay Inc. enables commerce Demand Generation Merchandising Shopping Transactions Business Services ü  Storefront ü  Local inventory ü  Distribution ü  Discounts ü  Mobile ü  Catalogues ü  Product pricing ü  Merchant info ü  Browse history ü  Buying history ü  Identity ü  Personal offers ü  Full lifecycle ü  Closed loop ü  Check-in ü  Pay in aisle ü  Buy on mobile ü  Traditional Web ü  Decouple pay vs. ship or fulfill ü  User and transaction data ü  Shipping ü  Order management ü  Re-targeting
  8. 8. being the customer!
  9. 9. Lifecycle Stage Social Status (SES) Affluent Poorer Younger Living at Home Young Independents Young Families Middle Aged Families Mature Families Mature Independents Early Seniors Late Seniors Older 10 9 8 7 6 5 4 3 2 1 A GB FEDC H V   V   V V Living at Home Young Independents Young Families Families Mature Families Mature Independents Early Seniors Late Seniors 10 9 8 7 6 5 4 3 2 1 SocioeconomicStatus Lifecycle Stage Middle AgedLiving at Home Young Independents Young Families Families Mature Families Mature Independents Early Seniors Late Seniors 10 9 8 7 6 5 4 3 2 1 SocioeconomicStatus Lifecycle Stage Middle Aged Gen Y Value Seekers
  10. 10. future of advertising!
  11. 11. personalisation & relevancy…
  12. 12. > commerce has changed forever > consumers are in control > personalisation and relevancy

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