The document discusses a new device called the Application Reader Technology (ART) device that was created by Ashland scientists to objectively quantify aspects of paint application feel. The ART device uses an infrared camera and force transducer to measure parameters like roller movement, painting forces, weight of paint applied, and time during the painting process. It generates quantitative spatial and force data that helps paint formulators understand differences between formulations and tailor products to consumer preferences. A study using the ART device found strong correlations between its measurable parameters like number of roller dips and strokes and consumer preference, validating its ability to predict what paints consumers will like.
The document provides details on quality improvement and increased saleability initiatives for Sandu Brothers Private Limited's packaging materials and products. It analyzes key packaging components like cartons, bottles, foils and recommends introducing new quality tests and revising specifications to meet industry standards. It also suggests marketing strategies like updating product images and indications on labels to better convey purpose and conducting customer surveys. Cost reduction opportunities include comparing materials and production processes with competitors. The action plan involves quality testing, market research, sales analysis and monitoring results of implemented changes.
A robust design approach for enhancing the feeling quality of a product a car...Phuong Dx
This document presents a robust design approach to enhance the feeling quality of products. It defines feeling quality as the ability of a product to satisfy consumer feelings and targets. A feeling discrepancy metric measures the difference between actual and target feelings, while feeling ambiguity captures variation in consumer evaluations. The study applies robust design methodology to identify optimal design parameters that minimize discrepancy and ambiguity. This is demonstrated through redesigning car profiles to better match a target feeling. The results show the redesigns reduce feeling discrepancy and ambiguity, enhancing feeling quality.
This document is an internship report submitted by Fahad Hossain to fulfill the requirements for a Bachelor of Business Administration degree. The report investigates the antecedents of customer satisfaction and loyalty at Berger Paints Bangladesh Limited. It includes an introduction to Berger Paints, a statement of the problem being examined, the purpose of the study, research timeline, limitations of the study, a literature review on factors that influence customer satisfaction, a conceptual framework, research questions and hypotheses, research methodology, data analysis, discussion of results, significance of the study, and recommendations. The goal is to understand the relationship between product cost, quality, delivery, supplier, time to market, service, personal interaction, and customer satisfaction
Industrial Attachment Report on Berger paintssabbir hossain
This document provides an overview of Berger Paints Bangladesh Limited (BPBL). It discusses that Berger Paints was founded in the 18th century in London by Louis Steinberger and has since grown to become one of the oldest and most technologically advanced paint companies in Bangladesh. BPBL was established in 1970 in Chittagong through a joint venture. The training program discussed in the document was a 4-week industrial attachment that the authors underwent at BPBL's Dhaka factory to fulfill their graduation requirements. The document outlines the various plants and processes observed during the training.
Is Quality Control in the Printindustry Build on Quicksand? (2009)VIGCbe
This document discusses quality control in the printing industry. It notes that customers demand quality but quality is difficult to define precisely. A study by VIGC found significant variations between spectrophotometers used for quality control. Measurements of the same color could differ by more than tolerance levels customers require. Factors like maintenance, age, scanning interval, and bandwidth may contribute to these variations. The document concludes that quality control depends on spectrophotometers, but deviations occur between devices, types, and brands. Regular maintenance and calibration are important to minimize variations that could lead to print jobs being rejected.
This document discusses the increasing regulatory requirements and risks around flexible food packaging. It notes that brand owners are demanding more testing and transparency from suppliers to ensure packaging safety. Material suppliers must understand how their products will be used and potential hazards to determine if they are suitable. The document also summarizes key regulations for food packaging in the US and EU and discusses approaches for determining if a product is suitable for a given use in the absence of specific regulations, including understanding the product formulation, end use conditions, potential migration, and risk assessment.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
The document provides details on quality improvement and increased saleability initiatives for Sandu Brothers Private Limited's packaging materials and products. It analyzes key packaging components like cartons, bottles, foils and recommends introducing new quality tests and revising specifications to meet industry standards. It also suggests marketing strategies like updating product images and indications on labels to better convey purpose and conducting customer surveys. Cost reduction opportunities include comparing materials and production processes with competitors. The action plan involves quality testing, market research, sales analysis and monitoring results of implemented changes.
A robust design approach for enhancing the feeling quality of a product a car...Phuong Dx
This document presents a robust design approach to enhance the feeling quality of products. It defines feeling quality as the ability of a product to satisfy consumer feelings and targets. A feeling discrepancy metric measures the difference between actual and target feelings, while feeling ambiguity captures variation in consumer evaluations. The study applies robust design methodology to identify optimal design parameters that minimize discrepancy and ambiguity. This is demonstrated through redesigning car profiles to better match a target feeling. The results show the redesigns reduce feeling discrepancy and ambiguity, enhancing feeling quality.
This document is an internship report submitted by Fahad Hossain to fulfill the requirements for a Bachelor of Business Administration degree. The report investigates the antecedents of customer satisfaction and loyalty at Berger Paints Bangladesh Limited. It includes an introduction to Berger Paints, a statement of the problem being examined, the purpose of the study, research timeline, limitations of the study, a literature review on factors that influence customer satisfaction, a conceptual framework, research questions and hypotheses, research methodology, data analysis, discussion of results, significance of the study, and recommendations. The goal is to understand the relationship between product cost, quality, delivery, supplier, time to market, service, personal interaction, and customer satisfaction
Industrial Attachment Report on Berger paintssabbir hossain
This document provides an overview of Berger Paints Bangladesh Limited (BPBL). It discusses that Berger Paints was founded in the 18th century in London by Louis Steinberger and has since grown to become one of the oldest and most technologically advanced paint companies in Bangladesh. BPBL was established in 1970 in Chittagong through a joint venture. The training program discussed in the document was a 4-week industrial attachment that the authors underwent at BPBL's Dhaka factory to fulfill their graduation requirements. The document outlines the various plants and processes observed during the training.
Is Quality Control in the Printindustry Build on Quicksand? (2009)VIGCbe
This document discusses quality control in the printing industry. It notes that customers demand quality but quality is difficult to define precisely. A study by VIGC found significant variations between spectrophotometers used for quality control. Measurements of the same color could differ by more than tolerance levels customers require. Factors like maintenance, age, scanning interval, and bandwidth may contribute to these variations. The document concludes that quality control depends on spectrophotometers, but deviations occur between devices, types, and brands. Regular maintenance and calibration are important to minimize variations that could lead to print jobs being rejected.
This document discusses the increasing regulatory requirements and risks around flexible food packaging. It notes that brand owners are demanding more testing and transparency from suppliers to ensure packaging safety. Material suppliers must understand how their products will be used and potential hazards to determine if they are suitable. The document also summarizes key regulations for food packaging in the US and EU and discusses approaches for determining if a product is suitable for a given use in the absence of specific regulations, including understanding the product formulation, end use conditions, potential migration, and risk assessment.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
The document provides an overview of the paint industry in India. It discusses that the Indian paint industry is estimated to be a Rs. 21,000 Cr industry growing at over 15% annually. It is split between the decorative segment (70% of demand) and industrial segment (30% of demand). Key drivers of growth for the industry are increasing incomes, urbanization, growth in real estate and automotive sectors, and increasing penetration in rural markets. The main concerns for the industry are volatility in raw material prices and potential increased competition from foreign players entering the Indian market.
Paper Con 2011 Presentation Continuous Coloration Of Coatings For Coated Pa...Mark Crable
The document discusses continuously coloring coated paper and board by adding dyes and optical brightening agents directly to the coater. Pilot tests showed that adding the colorants just before the coating head provided thorough mixing and uniform color coverage across the coated sheet. Continuously adjusting color could eliminate shade issues, waste, and inefficiencies compared to the traditional batch-wise coloring method.
The document discusses challenges with color accuracy and consistency across global supply chains. It notes that while printers claim to be good at color accuracy, the study found definitions of color accuracy varied greatly between printers. All printers agreed that streamlining color processes could improve efficiency and meet customer expectations of color consistency. The summary captures the key points about challenges with color accuracy in supply chains and variations in how printers define and achieve color accuracy.
The document is a report submitted by Mr. Keshab Kumar Nayak to Asian School of Business Management in partial fulfillment of the requirements for a Post Graduate Diploma in Management. It compares different brands of paints and their acceptance in the Cuttack market among consumers. Primary data was collected through questionnaires distributed to 40 dealers/contractors/builders. The analysis found that Berger paints had the largest market share, with Asian paints being the most preferred brand by customers. It was concluded that for Nerolac paints to gain market share in Cuttack, they need to improve their brand credibility, supply chain, financial transactions, and offer higher dealer margins.
1) Paint manufacturers are under pressure to develop new products faster to keep up with market demands and regulations, but product testing requirements limit how quickly they can bring products to market.
2) There are two main types of accelerated testing used - outdoor testing using solar concentrators, and indoor laboratory tests using fluorescent or xenon arc lighting. Both aim to accelerate weathering to predict long-term exterior performance.
3) Advances are being made to improve correlation between accelerated and natural weathering results, including new testing devices, optical filters, and statistical models. However, challenges remain in further shortening testing time while maintaining accuracy.
The document discusses the challenges of achieving accurate color when printing due to the many variables involved in different printing processes and output devices. It emphasizes that ink optimization solutions should not only focus on ink savings but also maintaining low color variation. An average delta E of 0.5 or less is considered good for color transformations. It argues solutions should take a holistic view of optimization, not just ink savings, and consider other factors like conforming to color standards, dot gain compensation, plate curve maintenance, and reporting to ensure quality and efficiency for both conventional and digital presses.
Elie Khoury and Dave Hunter explain why Alwan's software is becoming the preferred ink optimization application for some of the industry's most prestigious firms, worldwide.
Elie Khoury and Dave Hunter explain why Alwan's software is becoming the preferred ink optimization application for some of the industry's most prestigious firms, worldwide.
This document provides a report on a summer internship project studying the perception and satisfaction of channel partners towards Advance Laminates Pvt. Ltd. The report includes an introduction to the Indian laminate market and major players. It also introduces Advance Laminates and analyzes their product portfolio, operations, and channel partners. The report describes research objectives to study partner satisfaction, methodology involving surveys of 50 partners, findings on high quality but needs for improved variety, marketing, and logistics support. It provides suggestions for Advance Laminates to improve designs, distributor support, and marketing assistance to better satisfy partners.
Innovation in product form and function: customer perception of their valueGurdal Ertek
The goal of product design is to obtain the maximum effect with minimum cost in functionality and aesthetic beauty. Consumers are attracted to the designs that reflect their use behaviors and psychological responses more than they are to the simple visual
representations. When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends of mobile phone companies. Study uses product characteristics for
1,028 mobile phones released between 2003 and 2008 as a case study. The multiple linear regression analysis is used to select highly correlated variables that influence the market share, and Mallow's Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were
identified, and the block form style is determined as the most important design factor. Using these approaches, this study demonstrates how investments should be directed in the next mobile phone design process.
http://research.sabanciuniv.edu.
Choosing the right print media is a crucial decision for any printing industry. It significantly impacts the quality of the output and customer satisfaction. Here are some essential tips to consider when selecting print media for your processing.
Visit us: https://www.bpiae.com/product/large-format-solvent-printer/
Consumer preference towards berger paintsalfaboghara
1) The document discusses a summer internship project report on customer preferences towards Berger Paints in India. It provides an overview of the paint industry and top companies in India.
2) Berger Paints is introduced as a major paint company in India and abroad. The report outlines the objectives of studying customer awareness, preferences, and perceptions of Berger Paints' products.
3) Research findings indicate that most customers are aware of Berger Paints and prefer its decorative paints over industrial paints. Quality is the most important factor for customers when purchasing paints.
This document summarizes a summer internship project conducted at Berger Paints India Ltd. The intern studied the perceptions of retailers and builders towards different paint brands. Through surveys of 45 retailers and 65 builders, the intern found that Asian Paints was the most preferred brand. However, Berger Paints also performed well in interior and exterior paints. The study provides recommendations on how Berger Paints can improve their business, such as increasing advertising, expanding into rural markets, and focusing more on decorative segments. The intern gained insights on product overview, target segmentation, and understanding customer needs.
Innovation in Product Form And Function: Customer Perception Of Their Valueertekg
Download Link > https://ertekprojects.com/gurdal-ertek-publications/blog/innovation-in-product-form-and-function-customer-perception-of-their-value/
The goal of product design is to obtain the maximum effect with minimum cost in functionality and aesthetic beauty. Consumers are attracted to the designs that reflect their use behaviors and psychological responses more than they are to the simple visual representations. When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends of mobile phone companies. Study uses product characteristics for 1,028 mobile phones released between 2003 and 2008 as a case study. The multiple linear regression analysis is used to select highly correlated variables that influence the market share, and Mallow's Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were identified, and the block form style is determined as the most important design factor. Using these approaches, this study demonstrates how investments should be directed in the next mobile phone design process.
The document discusses state-of-the-art methods for emotional design, including desirability testing, experience sampling method, generative research, collage method, and love and breakup letters. Desirability testing uses reaction cards to evaluate initial impressions of design concepts. Experience sampling collects user feedback in real-time using technology like mobile apps. Generative research engages users through constructive activities to develop concepts. Collage method captures emotions through visual collages that are then analyzed. Love and breakup letters personify the relationship between user and product through letters expressing feelings.
implementation of product design and development on floor cleaner VenugopalraoSuravara
This document outlines the thesis layout for a product development project. It includes sections for an abstract, introduction, literature review, methodology, design and analysis, results and discussion, conclusion, and references. The methodology section describes the product development process, including opportunity identification, product planning, identifying customer needs, concept generation, selection and testing, product architecture, design for manufacturing, and design for environment. It then provides details on the design of a self-reconfigurable floor cleaning tiling robot, including CAD modeling and structural analysis using different materials. The document concludes that carbon fiber is the best material for the robot's roller brushes based on stress and deformation results.
A study commissioned by Inpowered examined the impact of different types of online content on consumers' decision making process across 9 product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity, affinity, and purchase consideration. Expert content outperformed user reviews and branded content in lifting these measures on average. However, user reviews performed best for increasing video game affinity and purchase intent, and branded content was most effective for increasing camera purchase intent. The study recommends that advertisers utilize expert content to build trust while also using other content types to influence different stages of the purchase funnel.
Retailer's Perception on Detergent brandSaksham Rawat
This document is a project report submitted by Saksham Rawat to study factors influencing retailers' perceptions of detergent powders to sell in their stores. The project focused on the detergent brand "WOOSH" produced by Harsh Clean Dhan (P) Limited. Through retailer surveys and data analysis, the project aimed to understand how factors like store location, product quality, retailer margins, and customer awareness relate to retailers' decisions to stock detergent brands. The findings of the project provide insights for WOOSH to increase availability and compete against established national and regional detergent brands.
1) Researchers developed a Vehicle Proportion, Form, and Color Matching Model to help automakers better understand customer preferences and identify ideal vehicle designs.
2) They conducted surveys and tests using eye tracking and EEG equipment to analyze what design elements caught customers' attention and which sensory words like "luxurious" and "stylish" represented their preferences.
3) Researchers then designed 3D CAD models of vehicles with varying proportions, forms, and colors. Statistical analysis identified relationships between these elements and combinations that were most appealing to customers.
4) The effectiveness of using this matching model to identify preferred vehicle designs that satisfy customer desires was then verified.
More Related Content
Similar to ART of Innovation Coatings Chemical Today article
The document provides an overview of the paint industry in India. It discusses that the Indian paint industry is estimated to be a Rs. 21,000 Cr industry growing at over 15% annually. It is split between the decorative segment (70% of demand) and industrial segment (30% of demand). Key drivers of growth for the industry are increasing incomes, urbanization, growth in real estate and automotive sectors, and increasing penetration in rural markets. The main concerns for the industry are volatility in raw material prices and potential increased competition from foreign players entering the Indian market.
Paper Con 2011 Presentation Continuous Coloration Of Coatings For Coated Pa...Mark Crable
The document discusses continuously coloring coated paper and board by adding dyes and optical brightening agents directly to the coater. Pilot tests showed that adding the colorants just before the coating head provided thorough mixing and uniform color coverage across the coated sheet. Continuously adjusting color could eliminate shade issues, waste, and inefficiencies compared to the traditional batch-wise coloring method.
The document discusses challenges with color accuracy and consistency across global supply chains. It notes that while printers claim to be good at color accuracy, the study found definitions of color accuracy varied greatly between printers. All printers agreed that streamlining color processes could improve efficiency and meet customer expectations of color consistency. The summary captures the key points about challenges with color accuracy in supply chains and variations in how printers define and achieve color accuracy.
The document is a report submitted by Mr. Keshab Kumar Nayak to Asian School of Business Management in partial fulfillment of the requirements for a Post Graduate Diploma in Management. It compares different brands of paints and their acceptance in the Cuttack market among consumers. Primary data was collected through questionnaires distributed to 40 dealers/contractors/builders. The analysis found that Berger paints had the largest market share, with Asian paints being the most preferred brand by customers. It was concluded that for Nerolac paints to gain market share in Cuttack, they need to improve their brand credibility, supply chain, financial transactions, and offer higher dealer margins.
1) Paint manufacturers are under pressure to develop new products faster to keep up with market demands and regulations, but product testing requirements limit how quickly they can bring products to market.
2) There are two main types of accelerated testing used - outdoor testing using solar concentrators, and indoor laboratory tests using fluorescent or xenon arc lighting. Both aim to accelerate weathering to predict long-term exterior performance.
3) Advances are being made to improve correlation between accelerated and natural weathering results, including new testing devices, optical filters, and statistical models. However, challenges remain in further shortening testing time while maintaining accuracy.
The document discusses the challenges of achieving accurate color when printing due to the many variables involved in different printing processes and output devices. It emphasizes that ink optimization solutions should not only focus on ink savings but also maintaining low color variation. An average delta E of 0.5 or less is considered good for color transformations. It argues solutions should take a holistic view of optimization, not just ink savings, and consider other factors like conforming to color standards, dot gain compensation, plate curve maintenance, and reporting to ensure quality and efficiency for both conventional and digital presses.
Elie Khoury and Dave Hunter explain why Alwan's software is becoming the preferred ink optimization application for some of the industry's most prestigious firms, worldwide.
Elie Khoury and Dave Hunter explain why Alwan's software is becoming the preferred ink optimization application for some of the industry's most prestigious firms, worldwide.
This document provides a report on a summer internship project studying the perception and satisfaction of channel partners towards Advance Laminates Pvt. Ltd. The report includes an introduction to the Indian laminate market and major players. It also introduces Advance Laminates and analyzes their product portfolio, operations, and channel partners. The report describes research objectives to study partner satisfaction, methodology involving surveys of 50 partners, findings on high quality but needs for improved variety, marketing, and logistics support. It provides suggestions for Advance Laminates to improve designs, distributor support, and marketing assistance to better satisfy partners.
Innovation in product form and function: customer perception of their valueGurdal Ertek
The goal of product design is to obtain the maximum effect with minimum cost in functionality and aesthetic beauty. Consumers are attracted to the designs that reflect their use behaviors and psychological responses more than they are to the simple visual
representations. When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends of mobile phone companies. Study uses product characteristics for
1,028 mobile phones released between 2003 and 2008 as a case study. The multiple linear regression analysis is used to select highly correlated variables that influence the market share, and Mallow's Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were
identified, and the block form style is determined as the most important design factor. Using these approaches, this study demonstrates how investments should be directed in the next mobile phone design process.
http://research.sabanciuniv.edu.
Choosing the right print media is a crucial decision for any printing industry. It significantly impacts the quality of the output and customer satisfaction. Here are some essential tips to consider when selecting print media for your processing.
Visit us: https://www.bpiae.com/product/large-format-solvent-printer/
Consumer preference towards berger paintsalfaboghara
1) The document discusses a summer internship project report on customer preferences towards Berger Paints in India. It provides an overview of the paint industry and top companies in India.
2) Berger Paints is introduced as a major paint company in India and abroad. The report outlines the objectives of studying customer awareness, preferences, and perceptions of Berger Paints' products.
3) Research findings indicate that most customers are aware of Berger Paints and prefer its decorative paints over industrial paints. Quality is the most important factor for customers when purchasing paints.
This document summarizes a summer internship project conducted at Berger Paints India Ltd. The intern studied the perceptions of retailers and builders towards different paint brands. Through surveys of 45 retailers and 65 builders, the intern found that Asian Paints was the most preferred brand. However, Berger Paints also performed well in interior and exterior paints. The study provides recommendations on how Berger Paints can improve their business, such as increasing advertising, expanding into rural markets, and focusing more on decorative segments. The intern gained insights on product overview, target segmentation, and understanding customer needs.
Innovation in Product Form And Function: Customer Perception Of Their Valueertekg
Download Link > https://ertekprojects.com/gurdal-ertek-publications/blog/innovation-in-product-form-and-function-customer-perception-of-their-value/
The goal of product design is to obtain the maximum effect with minimum cost in functionality and aesthetic beauty. Consumers are attracted to the designs that reflect their use behaviors and psychological responses more than they are to the simple visual representations. When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends of mobile phone companies. Study uses product characteristics for 1,028 mobile phones released between 2003 and 2008 as a case study. The multiple linear regression analysis is used to select highly correlated variables that influence the market share, and Mallow's Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were identified, and the block form style is determined as the most important design factor. Using these approaches, this study demonstrates how investments should be directed in the next mobile phone design process.
The document discusses state-of-the-art methods for emotional design, including desirability testing, experience sampling method, generative research, collage method, and love and breakup letters. Desirability testing uses reaction cards to evaluate initial impressions of design concepts. Experience sampling collects user feedback in real-time using technology like mobile apps. Generative research engages users through constructive activities to develop concepts. Collage method captures emotions through visual collages that are then analyzed. Love and breakup letters personify the relationship between user and product through letters expressing feelings.
implementation of product design and development on floor cleaner VenugopalraoSuravara
This document outlines the thesis layout for a product development project. It includes sections for an abstract, introduction, literature review, methodology, design and analysis, results and discussion, conclusion, and references. The methodology section describes the product development process, including opportunity identification, product planning, identifying customer needs, concept generation, selection and testing, product architecture, design for manufacturing, and design for environment. It then provides details on the design of a self-reconfigurable floor cleaning tiling robot, including CAD modeling and structural analysis using different materials. The document concludes that carbon fiber is the best material for the robot's roller brushes based on stress and deformation results.
A study commissioned by Inpowered examined the impact of different types of online content on consumers' decision making process across 9 product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity, affinity, and purchase consideration. Expert content outperformed user reviews and branded content in lifting these measures on average. However, user reviews performed best for increasing video game affinity and purchase intent, and branded content was most effective for increasing camera purchase intent. The study recommends that advertisers utilize expert content to build trust while also using other content types to influence different stages of the purchase funnel.
Retailer's Perception on Detergent brandSaksham Rawat
This document is a project report submitted by Saksham Rawat to study factors influencing retailers' perceptions of detergent powders to sell in their stores. The project focused on the detergent brand "WOOSH" produced by Harsh Clean Dhan (P) Limited. Through retailer surveys and data analysis, the project aimed to understand how factors like store location, product quality, retailer margins, and customer awareness relate to retailers' decisions to stock detergent brands. The findings of the project provide insights for WOOSH to increase availability and compete against established national and regional detergent brands.
1) Researchers developed a Vehicle Proportion, Form, and Color Matching Model to help automakers better understand customer preferences and identify ideal vehicle designs.
2) They conducted surveys and tests using eye tracking and EEG equipment to analyze what design elements caught customers' attention and which sensory words like "luxurious" and "stylish" represented their preferences.
3) Researchers then designed 3D CAD models of vehicles with varying proportions, forms, and colors. Statistical analysis identified relationships between these elements and combinations that were most appealing to customers.
4) The effectiveness of using this matching model to identify preferred vehicle designs that satisfy customer desires was then verified.
Similar to ART of Innovation Coatings Chemical Today article (20)
1. 48
While paint colour is an important
consideration for paint chemists
and design professionals, paint application
“feel” is key for those doing the painting.
Paint producers understand that the ease
or difficulty of rolling out the paint can
form a lasting impression on consumers
and strongly influence their perceptions of
product quality.
Paint application feel describes how it feels
to roll paint onto a surface. Typically, a
trained evaluator relies on experience to
characterize subjective impressions of a
paint rollout.
Despite the experience of the evaluators,
tests evaluating paint application feel have
been limited in accuracy and reproducibility.
And, because they rely on the evaluators’
judgement, they also can be subjective. To
objectively quantify aspects of paint feel,
Ashland scientists invented a device called
the Application Reader Technology™, or
ART device. The patent-pending ART
device consists of an infrared camera and a
force transducer incorporated between the
extension pole and the roller. It is portable
and can be used on any substrate, so Ashland
can assist manufacturers on site.
The ART of paint
The ART device objectively measures the
parameters that comprise paint application
feel. Unlike subjective evaluation techniques,
the ART device generates and records
quantitative spatial and force data in real
time during a paint rollout. The data
enables formulators to better understand
differences in paint formulations and to
tailor formulations to specific customer
preferences for paint feel. To determine an
objective measure of paint feel, technicians
first roll paint in several directions onto a
smooth wall. The ART device captures the
details of each paint stroke, speed of roller
movement, the work of rolling and the
normal and shear forces generated during
the rollout process. The weight of the paint
applied, painting time and distance are also
recorded.
Using these measurements and in-house
developed software, the ART device
calculates the total work of rolling, which
is expressed in W, the general designation
for work, expressed as J, for Joules; average
speed of rolling, normalized work of rolling;
and average painting force.
These factors reflect how the paint feel
affects how one paints. Changes in paint
formulation also change the rollout
process. By recording spatial and force
data generated during application, the
ART device identifies the changes resulting
from paint formulation differences, and
provides information and insight into
INNOVATION COATINGS
THE ART OF INNOVATION:
Application Reader Technology (ART) device quantifies paint
feel, helps manufacturers understand consumer preferences for
architectural paints.
BY K ABRAHAM VAYNBERG
Chemical Today Magazine | July 2016
2. 49
consumer preferences. The parameters of
paint application feel also serve as a baseline
to help coatings manufacturers maintain
consistency in their formulations.
Proving the ART device
Ashland scientists recently completed
a study using the ART device, in which
11 participants tested 16 commercially
available architectural paints. Half the
paints were geared for contractors, half for
do-it-yourselfers (DIY).
To perform the study, the participants
painted on drywall divided into four 7.5
ft x10 ft sections. Using 9 in (inch) rollers,
they painted each section with a single
paint. At the end of each paint application,
the participants filled out an evaluation
form. They agreed or disagreed to varying
degrees to statements about such aspects of
their painting experience as ease of transfer
from roller to wall, roller pickup, reworking,
quality and personal preference.
The ART device digitally recorded the
painting process, recording the position of
the roller as a function of time, along with the
forces exerted during the painting process.
The collected data was used to calculate dips
of the roller to load paint; paint applied (by
weight, measured by scale), roller strokes,
distance rolled, painting time, roller velocity,
average pressing force and effort.
This study also sought to determine the
paint perception attributes that most impact
overall preference. As expected, quality and
personal preference were the most highly
correlated, followed by reworking and wet
film appearance. Roller pick-up showed a
strong correlation with personal preference,
but the lowest correlation among the
parameters.
Paint characterizations and
correlations
The 16 paints were characterized according
to KU, ICI and Brookfield viscosities,
sag, leveling and open time. There were
no differences in KU viscosities between
contractor and DIY paints. ICI viscosity,
leveling and open time were higher in DIY
formulations than in the contractor paints.
Applied paint properties, such as leveling or
ICI viscosity, are common parameters for
formulating paints. So, Ashland researchers
looked at how these parameters correlate
with consumer preference. They didn’t
find many positive correlations. The data
from correlations between the average
personal preference and various applied
paint properties showed that only open
time correlated positively with personal
preference. Open time measures how long
a paint remains usable in an open can, and
thus fluid enough to allow the painter to fix
imperfections during painting. It is possible
that because DIY paints have longer open
times and were preferred by the participants
over contractor paints that the correlation
was circumstantial.
The data showed a weak positive correlation
between personal preference and ICI
viscosities, suggesting that higher ICI
measurements positively affect consumer
preference. Further, the data showed
only weak statistical correlations between
personal preference and rheological
characteristics of the paints.
Personal preference vs. ART device
data
Unlike applied paint characteristics and
rheology data, ART device data showed
stronger statistical correlations with
personal preference. The data showed
a strong negative correlation between
personal preference and the total number
of dips and length rolled. The negative
correlation indicates the fewer roller dips
into the paint required to cover the test wall
and the shorter the distance rolled, the more
likely a consumer will like the paint.
The number of strokes, painting time, effort
and average velocity all showed significant
negative correlations with personal
preference. The correlations indicate
consumers like fewer strokes, shorter
painting time and less effort. And when they
like a paint, they may paint slower.
Summing up
Paint rheology and applied paint
characteristics each produced only weak
correlations with personal preference, and
therefore are not independent indicators of
consumer preference. The ART device, by
contrast, produced a number of statistically
significant and strong correlations between
ART device-measurable parameters and
personal preference. The strong correlations
validated the ability of the ART device
to predict consumer preference. Paint
manufacturers can use data generated by
Ashland’s ART device to predict which
paints consumers are most likely to prefer.
What’s more, they can use ART device data
to help adjust paint properties to respond to
consumer preferences.
As Ashland’s study demonstrated, paints
that require the least number of dips per
given substrate size, the least distance to roll,
the fewest strokes, the shortest time to paint
with the slowest velocity and the least effort
will most likely be preferred by end users.
And for the architectural coatings market:
the painters in Ashland’s research preferred
the DIY paints over the professional grades
geared for contractors.
Chemical Today Magazine | July 2016
Ashland Drives Innovation with More Novel
Technologies That Enable Better Paint Formulation
In addition to the ART device, Ashland is developing
several new tools to help manufacturers quantify
coating additives performance, evaluate and improve
ingredient choices, streamline production processes
and formulations, and more efficiently develop new
products for market.
“Our new technologies are helping paint producers
take validation to the next level,” said Prachur
Bhargava, Ashland global marketing manager,
coating specialties. “Our customers get consistent
and quantifiable results so they can make more
informed, fact-based decisions and choose raw
materials with confidence.”
Robust and precise measurement systems are
critical for assessment of paint performance, new
product development and benchmarking formulations
against competitive products, said Bhargava. The
paint industry, though, has long relied on qualitative
and subjective evaluation and measurement to
improve product quality, whether it be related to
surface characteristics, paint feel (as described in the
main article), application or stability. Ashland’s new
technologies, Bhargava said, generate quantifiable
and reproducible data to help formulators more
precisely characterize paint properties and to improve
their formulations.
Ashland uses the LumiSizer™, a software-controlled
optically assisted centrifuge, to accelerate stability
assessment of emulsions, liquid-liquid and solid-liquid
dispersion type foam control additives, and complex
polymer-based formulations such as nonionic
synthetic associative thickeners. This accelerated
stability test accurately reflects and measures the
long-term stability of the additives in a much shorter
time frame. “The LumiSizer is a good predictive tool
to determine long-term stability,” said Bhargava.
Digital Optical Imaging with a high-magnification
digital microscope enables scientists to analyze
foam and surface defects in wet and dry films.
Using digital optical imaging, scientists can
identify hydroxyethylcellulose (HEC) and titanium
dioxide (TiO2) grit, roller spatter, dirt and surface
defects. Digital optical imaging yields quantitative
measurements that eliminate subjectivity and improve
differentiation between test paints.
Rollerpatternplaysacriticalroleincoatingappearance
and the visual perception of a paint’s hiding ability.
Current evaluation methods are qualitative, and thus
subjective. 3-D surface profilometry is based on an
axial chromatism technique. Software quantifies
various surface roughness parameters and correlates
them with roller pattern.
Finally, Ashland has developed a new rheology-
based method to measure open time and generate
reproducible results.Atribology attachment measures
torque as the paint dries. The time of the torque jump
is a measure of open time.
“We are establishing these evaluation methodologies
and technologies at our global Centres of Excellence
to serve our customers worldwide,” said Hilbert
Esselbrugge, global technical director, coatings
and construction. “Further, we and our customers
cooperate and share development ideas on a global
basis.”
Author
K Abraham Vaynberg is a Research
Scientist at Ashland Specialty Ingredients,
Ashland Inc, Wilmington, Delaware, US.