The document discusses creating an iPhone application to enhance visitors' art museum experience by helping them learn about and appreciate the art in a more personal and meaningful way. The app aims to help adult visitors with a basic interest in art understand art vocabulary, recognize design elements, discuss works in historical context, and identify masterworks and styles, in order to make the most of their time viewing art and better remember the details of what they've seen. It seeks to balance learning about art with actually looking at art.