Parra is an underground graphic artist and typographer from Amsterdam known for his unique style influenced by his artist father and early 1990s street culture. While taking on some commercial jobs, Parra prefers making posters, flyers, and identities for friends which he shares freely. His first solo gallery show of work made for friends for under £100 sold out in three days. Parra also designs for his own streetwear label Rockwell clothing launched in 2000 and sold internationally.