This document discusses the role of advertising art directors in the film industry. It explains that advertising art directors, also called "creatives", produce innovative visual ideas for advertising campaigns across different media like cinema, television, internet, posters, press and radio. It then lists the skills and qualifications needed for the role, such as knowledge of design, construction, computer software, drawing, leadership, and health and safety regulations. The document also describes the roles of art directors in movies and TV, noting that they are responsible for visual style and images and create overall designs. It states that art directors generally need qualifications from design programs and experience working in art departments on productions.

1. Understanding the Creative Media Sector Job Roles in the Film Industry

2. Advertising art directors, often known as
'creatives', produce innovative ideas for
the visual elements of advertising
campaigns in all kinds of media, including:
 cinema and television;
 internet (digital/viral marketing);
 posters;
 press;
 radio.

3. To do this role, you will need to:
 have a good all-round knowledge of interior design and architecture and the history of both
 have a practical understanding of building and construction
 understand the work of otherTV/film departments, such as camera, lighting, sound, props, and to know how
your set designs affect their work
 have a good knowledge of computer budgeting software
 possess a full clean driving license
 have excellent free-hand drawing, perspective and technical drawing skills
 possess a good eye for decoration and detail
 be able to conceptualize ideas
 be able to think visually
 have a methodical approach to work
 have strong leadership skills, to motivate and direct a team
 be able to see the broader picture and to co-ordinate effectively
 show diplomacy and sensitivity when working with artists and crew
 be willing to work long and irregular hours
 understand the requirements of the relevant health and safety legislation and procedures, particularly relating to
potentially hazardous working conditions or materials
 be aware of and sensitive towards different working practices and cultures when working in other countries

4.  An art director is someone who is responsible for
the visual style and images in movies and
television productions.They create the overall
design and direct others who develop artwork or
layouts.
 Art directors work for advertising and public
relations firms, newspaper and magazine
publishers, specialized design services firms, and
the theatre, motion picture and video industries.

5.  You will generally require a qualification to be an Art
Director. Many are graduates of art, architecture, theatre,
interior or 3D design courses.You could also undertake
higher-level courses in film and/or theatre production
design. After training, it will be vital for you to acquire on-
the-job experience of how art departments work, studio
practice, working on locations, etc.

6.  To become anArt Director, you need to learn your skills on the job.This
involves starting out as an Art Department Assistant and progressing
through the grades, e.g. to Junior Draughtsman, then to Draughtsman or
AssistantArt Director. Although this progression will take a number of
years, it is a crucial process during which you will gain the knowledge and
experience you require to become a good Art Director. If you study
film, television and theatre design you could also gain experience
working on low budget productions before progressing to junior roles on
television programs or feature films.