The document outlines Arriba Financial Services' business plan to become the leading provider of financial services to the underserved Hispanic market in the US. It estimates that over 28 million people in the US are unbanked and 44 million are underbanked, with Hispanics making up a large portion. Arriba aims to provide basic financial services like check cashing, bill payment, money transfers and prepaid cards through kiosks and stores. It plans to eventually offer additional services like loans and franchising to expand nationally and internationally, targeting the large Hispanic populations in Latin America as well.