This is the final solution that my team and I came up with to best meet ARI's internal interface needs.

1. Remarketing:
Internal Interface
Snaproute
Makena Hilman, Grace Laggan, Fiona Ta,
Max Snyder, Kevin Hanie
Vehicle

2. ● Efficient data collection and
management
● Quicker access to vehicle
life-cycle tracking and
performance metrics
● Improved customer service
Project Goals:

3. Personas
Here’s who will be using our
solution

4. Kelly Miller
“I love talking to people, but I hate how long it takes me to
provide updates to customers! I feel like I’m letting them
down.”
Position: Customer Service Representative
Age: 27
Income: $55,000
Location: Mt. Laurel, NJ
Marital Status: Engaged
Children: 0
Education: Degree in Business Administration from
TCNJ
Defining characteristics: Bubbly, Outgoing, Eager
to please
Hobbies: Scrapbooking, Shopping on Etsy
4

5. Jack Sloan
“I’m getting tired of doing everything manually. It’s
2018, there should be a more efficient way to
remarket cars.”
Position: Remarketing Facilitator
Age: 30
Income: $70,000
Location: Mt. Laurel, NJ
Marital Status: Single
Children: 0
Education: Degree in Marketing from Temple
University
Defining characteristics: Busy, Organized,
Methodical
Hobbies: Video Games (First-person Shooters)
5

6. Sharon Heller
“I wish there was a quick way to see all of the details
on how our remarketing teams are operating.”
Position: Manager of Vehicle Remarketing
Operations
Age: 42
Income: $115,000
Location: Mt. Laurel, NJ
Marital Status: Married
Children: 1
Education: MBA from Drexel University
Defining Characteristics: Details, Efficiency,
Timeliness, Problem Solving
Hobbies: Reading Mystery Novels, Bird Watching
6
Their pic will
go here :)

7. Our
Solution
How we plan to help ARI Fleet

8. Resources
￮ Tableau Server [$35 Monthly Subscription]
￮ 2 Software Developers & IT Project Leader
[ARI Employees]
￮ SQL Database [Existing Contract]
￮ eMail System [Existing Contract]
￮ Web API [Existing Contract + Scale Up]
8

9. Cost-Benefit Analysis
IMPLEMENTATION COST: BENEFIT:
Tableau Server
Subscription
$420/Year
Automate performance
metrics
$2,400/Year
6 Months Salaries
$11,700
Automate data processes
$36,360/Year x 6
employees
$12,960 $116,2803-Year
Totals:
9

10. Value Proposition
Optimal Data
Management
10
Increased Customer
Satisfaction
Time Saved in
Multiple Processes
Money Saved in
Perpetuity

11. Thank You!
Questions?