This document outlines stakeholders and their wants for a new cake business called Poundcake. It identifies 3 key stakeholders - Ashley Brown, an 18-year-old YouTuber who wants a product that makes her feel confident, Naomi Johnson, a 25-year-old retail manager who needs long-lasting products due to a busy schedule, and Antonio Smith, a 24-year-old HR recruiter who wants products that match his skin tone and align with the company's views on LGBTQ+. It also lists implementation needs such as web hosting, a developer, designer, analytics and using WordPress.