ARENA ONE Demo Day 2016 - Kidipal
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Kidipal is the easiest way to find the right toys for your loved ones. Contact: ardo@kidipal.com
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ARENA ONE Demo Day 2016 - Kidipal
- 1. The easiest way to find the right toys for your loved ones.
- 2. BUYING TOYS IS QUITE CHALLENGING Alice Wei Strategic Product Partnerships of Facebook “I just had a baby and she’s now at the stage where she get bored easily with her toys. So now me and my husband are confused which toys to buy next.”
- 3. WHAT TO BUY TYPE OF TOYS: Age Gender Model WHERE TO BUY Online or Offline AVAILABILITY Stocks BUYING TOYS CUSTOMER JOURNEY
- 4. ONLINE Time ConsumingFragmented Places General Marketplace OFFLINE CURRENT SITUATION
- 5. RICH SELECTION OF TOYS MOMS DADS CHILDREN The easiest way to find the right toys for your loved ones. COMMUNITY Sharing Information on Forum TRUSTED INFORMATION Reviews
- 7. 10.000+ Products IN 2 MONTHS 3000+ Users 2016 Aim to be #1 SKU in toys NEXT 12 MONTHS
- 8. ACTIVATION HOW WE ENGAGE Campaign Young Mother Celebrity Contest Giveaway Forum Young Mother Community Promotion Payment Method Partner
- 9. Toys Finder Shop by Age Popular Toys
- 10. TOYS FINDER PRODUCT SPECIFICATION Age: 6 - 7 Gender : Boys GUIDELINES IN SELECTING TOYS
- 12. Offline Sales Online Sales Online Sales Offline Sales 20% 80% 50% 50% BUYING RATE Toys Sales in Indonesia Toys Sales in China
- 13. TOTAL TOYS SALES US$1.4Bn “Toys Sales keep increasing by 15% - 20% per year “ MARKET OPPORTUNITY NOW, - Indonesia Trade Ministry
- 14. We Aim 30% Market Share $ 250M Online Toys Sales BUSINESS OPPORTUNITY
- 15. Toys Industry Margin 30-40% COMMISSION 9% OUR BUSINESS MODELS LET’S TALK BUSINESS
- 16. SUCCESS STORIES Acquired By Amazon in 2011 For $ 450M Asia’s Largest Online Portal for Baby Products and Toys.
- 18. THE ASK WE ARE RAISING $ 150,000 For: Team Expansion Sales & Marketing FOR 13 MONTHS
Editor's Notes
- Let me tell you a story about Alice, whom we met a few months ago. She is a young mother and now her daughter is at the stage where she gets bored easily. So she and her husband have to look for new toys continuously. That is why buying toys is very difficult. this happens not only to Alice, but many mothers out there, because they have to choose what kind of toys to buy. This means deciding which model, age group and the gender. Once they have decided that, they also have to decide where to buy, whether it’s online or offline. Finally, when they reach the place, they have no idea the availability of the toys in the stores.
- Let me tell you a story about Alice, whom we met a few months ago. She is a young mother and now her daughter is at the stage where she gets bored easily. So she and her husband have to look for new toys continously. That is why buying toys is very difficult. this happens not only to Alice, but many mothers out there, because they have to choose what kind of toys to buy. This means deciding which model, age group and the gender. Once they have decided that, they also have to decide where to buy, whether it’s online or offline. Finally, when they reach the place, they have no idea the availability of the toys in the stores.
- Not only that, we also face few problems when we buy toys offline because the stores are very fragmented and scattered. For example, when you want to buy Lego, you have to go to Lego stores. When you want to buy educational toys, you have to go to ELC. Getting to these many stores is very time consuming. Not to mention bad traffic jam in Jakarta. On the other side, when you buy online marketplace, they are not focus on certain products because they sell any kind of products on their platform. Where specific ecommerce only baby focus, and don’t have rich selection of toys.
- That’s where Kidipal comes in as the easiest place to find the right toys for your loved ones. Right now, we offer more than 10,000 curated toys on our platform. We also give trusted information we collected from experts. We also provide a forum for community to share useful information.
- To add value to our platform, we already have some prominent brands on our platform. Like Barbie, Lego, Disney and many more.
- Currently, we have more than 10,000 curated products and we’re aiming to have the most SKU in Toys
- To increase engagement on Kidipal, we create campaigns together with young mother celebrities, children psychologists, and pediatricians. We also organize contests with giveaways, forum for young mother community to share their experience, and other discounts or promotion with payment method partners.
- Let me show you our product. If you don’t know where to start, we have a Toy Finder feature that can help you to find the right toys by filtering age, gender and bugdet. Or you can simply shop by age or find top trending toys.
- The next one is to choose the right toys for your children. Most of us men, we don’t pay attention to toys’ material because we don’t know this habit of children that they put their toys in mouth, or bite or even swallow it. But mothers know it so that’s why safe toys’ material is important for moms. We also want our children not only playing with their toys but also improving their motoric, creativity, imagination and so on. We also give trusted information of toys by collecting reviews from other users.
- To give you better experience with Kidipal, we partner up with logistics, hospital and playground, and telco company.
- And the Buying Rate in Indonesia right now is 20% from online and 80% from offline. There’s still a lot of opportunity to tap in since in China the buying rate of online and offline is 50-50.
- If you take a look at the market trend, toys sales keep increasing by 15-20% yearly since 2009 by Indonesia Trade Ministry. Right now, total toys sales is around 1.4Bn USD.
- Out of those 20% of Online Sales is equivalent to 250M USD and Kidipal aims 30% of market share.
- Toys Industry in Indonesia is a very high profit margin business with 30-40% margin. Where Kidipal now takes commission of 9% from each transaction because we’re still in a very early stage but it will increase gradually as we grow.
- One of the reasons why build Kidipal is because it’s a proven business model. In the USA, Yoyo was acquired by Amazon for 450M USD and FirstCry in India is the largest Online Portal for Baby products and toys in Asia.
- But of course there is a strong team behind Kidipal. Me as the CEO, I have experience in internet company in Malaysia and 3-year experience in recruitment industry. As my partner Glen, he has been in the toy industry since 10 years back. and Dono, he has built e-Card for banks and a news portal. On top of that, we also have great mentors supporting us.