The document discusses the differences between designing a book store versus a lingerie/bra store. While book stores can attract customers with carpeted floors and music, bra stores require fitting rooms for trying on items. Coffee may be suitable for book stores but not bra stores. A store's appearance and services must match the type of products being sold. Common retail techniques like open doors, displays, and bright windows can work for both.

1. BooksOrBras
(store notes)

2. BOOKS ?!
or BRAS ?!

3. Eye catching shop windows

4. Opened doors!

5. But... Welcome to a Book
Store!
does a book store need My name is Eva,
music Today I'm reading
"100 new cookies
recipes" by ...
Would you like buy it?
or fashion manikins
to lure you in?

6. You can read a book on a
carpeted floor but to fit a bra
you need a fitting room..
http://curiousshopper.blogspot.co. http://www.thechimes.uk.
uk/2005_11_01_archive.html com/upload/managerImage/Picture%20010.jpg

7. Coffee and books are often go
together, but could coffee help to
sell bras?
http://www.ebay.co.uk/itm/1951-Vintage-Life-FORMFIT-Triple-Fit-Bra-Lady-Drinking-Coffee-Ad-
/300671262516

8. So... a store appearance and service depend
very much on the type of a product they sell.
But the tricks like opened doors, display of the
featured products, impulse items near the cash
registers, colored bright shop windows are
common for many stores...
Thanks :-)