Who owns your Social Media channels (Governance)? Customer Support Team or Marketing Team? How do you listen and do Social Media Analysis? The presentation tackles many of the key issues large organizations face when tackling Social Media in the Arab World.

4. • Does
not
dedicate
resources
(budget
and
staff)
for
social
media
ini6a6ves
• Monitors
relevant
ac6vity
by
leveraging
exis6ng
and
free
services
• Explores
possible
routes
for
adop6ng
the
concept
• Engages
in
tes6ng
Social
Media
pla?orms
• Does
not
assign
dedicated
resources
but
establishes
social
media
guidelines
• Uses
the
social
medium
in
its
exis6ng
marke6ng
and
public
rela6ons
ac6vi6es
• Assigns
dedicated
staff
and
allocates
a
budget
for
handling
social
media
ini6a6ves
• Engages
ac6vely
with
the
social
customer
and
leverages
social
media
metrics
• Expands
its
social
media
presence
and
taps
into
new
opportuni6es
• Leverages
the
capabili6es
of
social
media
for
all
of
its
core
func6onal
departments
• Includes:
Sales,
marke6ng,
and
services
departments
and
ac6vi6es
• Benefits
from
more
sophis6cated
brand
monitoring
tools
• Benefits
from
the
support
of
senior
management
for
developing
a
social
business
• Drives
a
Social
CRM
implementa6on
• Integrates
all
customer-­‐centric
func6ons
into
one
cohesive
system
STAGE
1
STAGE
2
STAGE
3
STAGE
4
STAGE
5

9. <iframe
src="//embed.geYyimages.com/embed/185056092?
et=wAbnoeEgJU2-­‐303tQpgxGw&sig=yyqjKM36C2UoQiiK3SeUcV
1YAr8dvdKnCf2Zixrg-­‐Bg="
width="414"
height="483"
frameborder="0"
scrolling="no"></iframe>

10. <iframe src="//embed.gettyimages.com/embed/163227653?
et=icAjOBlzuEK4JsJTUvcJkA&sig=6sN4OdIG5vUSSSlqcMXyaDLAFb23_gAyCc
6EHhPIVHo=" width="507" height="407" frameborder="0" scrolling="no"></
iframe>

11. <iframe
src="//embed.geYyimages.com/embed/6137-­‐000697?
et=If_3JIYtEUiz1Bg6RP3CnA&sig=KfW1InUHZnF4nluOMbvBQuROeJcK
rwmutKAUGxfUN6I="
width="400"
height="669"
frameborder="0"
scrolling="no"></iframe>

12. Top
Keywords
Used
Top Keywords Used

15. <iframe src="//embed.gettyimages.com/embed/73970377?
et=DIOCwR04FU-
R6icO4eodag&sig=Yw0Z3gH-2GJ6RwG2Z6VFSOFpukFrrSEVcct3Zha
qRB4=" width="498" height="413" frameborder="0"
scrolling="no"></iframe>

16. <iframe
src="//embed.geYyimages.com/embed/479519215?
et=FQTIjYK4OEusbk3DfExTow&sig=c6Wx6yBqsN0N8YnaQ8N0mO
aPt5LLk-­‐vEPrMScOvr5gk="
width="400"
height="607"
frameborder="0"
scrolling="no"></iframe>

19. <iframe src="//embed.gettyimages.com/embed/166082305?
et=HlWAwBzgokiMfZ87YZ49yg&sig=iG0YBrfYGqbT97xaVq1cakIo4z
wyY75EUp80mFOsq0g=" width="414" height="483"
frameborder="0" scrolling="no"></iframe>

22. <iframe src="//embed.gettyimages.com/embed/180439688?
et=dCiTvV_ko0am8E3aetZMFQ&sig=zvJNlTMZTIFgiiNBeGqmyZ
X_dfuh2D2Cwd5idt0Y4-A=" width="478" height="428"
frameborder="0" scrolling="no"></iframe>

23. • One room holding the whole digital
team
• Alerting system with notifications,
multiple large screens displaying
Social Media feeds, alerts, and a
measurable Service Level Agreement
• High speed Internet dedicated to the
digital team
• Integration with Smart Phones
• Health assessment of digital assets
Image Source: http://socialtimes.com/hootsuite-and-the-rise-of-the-social-media-command-center_b107193

24. <iframe src="//embed.gettyimages.com/embed/184972644?
et=eM6UqaMSjUG25h_ZEDqJ-g&sig=b19UVcfvN1YYja-
jtR2pBDBjlXnwRTT-ICyu4is2J7s=" width="513" height="404"
frameborder="0" scrolling="no"></iframe>

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