Eila found opportunities hidden in plain sight by completing an assignment to observe stores without actively looking for opportunities. Some opportunities she noticed included: 1) realizing she buys bottled water weekly and could save money by using a reusable water bottle; 2) observing waste and inefficiencies at her workplace like a coffee station trash can filling up quickly; and 3) seeing neglected customers and wasted time at an office supply store while employees worked on long projects. She also noticed opportunities at the supermarket like dirty floors and unused spaces, demonstrating that opportunities can be found by simply looking at familiar places with a fresh perspective.

1. Opportunities
Hidden in plain sight.
By Eila Zalles

2. Hello!
I’m Eila and I
didn’t exactly
follow the rules
for this
assignment...

3. We had to go to 6 different
stores and observe, looking for
hidden opportunities...

4. But I found many of
my peers
complaining about
that...

5. When I pointed out that difficulties are opportunities
to be creative, someone answered:
“Enjoy your rose-colored glasses”

6. So I decided to complete this assignment without
making a special effort to do so…
And I found a lot of opportunities…

7. Just by looking with different eyes
what surrounds me every day…

8. Some of them were right in front of me…
Looking around my house, I found
several empty water bottles… and
realized that I buy between 3 and 5
bottles of water EVERY WEEK.
Such a waste! and huge opportunity
to save some money! So that very day
I went to buy that cute pink bottle
and I’ve been using it for almost a
week…

9. At work I also
noticed a lot of
waste around…
An empty trash can at a
coffee station takes
around 10 minutes to be
full, like the one in the
photo.

10. In other places I found lack of control…
I took the photo too
fast, but if you look
closely, the guy in
charge of the copy
machine is holding an
icecream cone!

11. Waste of time…
3 guys at the Office
Depot neglecting
customers, all of them
are working on long
time taking projects
while several of us are
waiting just to take one
or two copies…

12. Eventually, I went to the supermarket…
And found MANY opportunities
New floor, old
floor, dirty
floor…
Christmas decoration cart This is not a hidden
clogging the aisles opportunity… it’s a hidden mop.

13. This guy was
giving away
Wall brochures,
needs he’s supposed
some to be a scoth
painting but he just
looks funny!
Loose socket Rat trap right
behind that rail at the entrance
of the store!

14. Even different ways of looking at the same place…
Inside… Outside…
Across the
street

15. Finally, this aren’t opportinities…
Just some funny stuff I found while paying attention!
Heart shaped Kid wearing “Lets solve our differences
chicken breast two different with kisses…
kind of shoes #Streettweet”

16. THANKS
FOR YOUR ATTENTION