How I Grew in Tech - A Startup Story in 3 ActsElisha Tan
Invited by Google to speak at Google International Women's Day event, I shared my 3.5 years worth of startup journey in this talk. This is also the first time I addressed my startup failure in public.
Should You, The Non-Tech Founder, Learn How To Code?Elisha Tan
I'm a Psychology graduate with no prior programming skills. When I couldn't find a tech co-founder to join me, I decided to pick up programming with Ruby on Rails. In this talk, I share my experiences learning how to code, and shed some light on whether you, the non-tech founder, should pick up programming too.
This talk was given at the launch of Geek Girl Meetup Singapore.
This document discusses why the author organizes Rails Girls events. It notes that while computer programming was pioneered by women, it is now a male-dominated field due to marketing and talent crunch problems. Getting more women involved in programming could help address these issues and double open source contributions. The document encourages helping out at Rails Girls events as coaches, spreading awareness of the events, and making the community more inclusive and welcoming to women. The overall goal is to improve diversity and inclusion in the Ruby programming community.
This document discusses the definition and importance of branding. It provides several definitions of a brand from experts, emphasizing that a brand represents a promise and set of perceptions in a customer's mind rather than just a product. Strong brands create value by acquiring, retaining and growing customers through a clear brand vision and strategy aligned with operations. The document also highlights the importance of brands conveying meaning that customers feel connected to.
Non-Tech Contributions to the Tech CommunityElisha Tan
"I'm not skilled enough a programmer to contribute" is a common response I get when I ask programmers why don't they contribute to the open source community. In this lightning talk, I share some ways that you can contribute to the community (hint: it's all non-technical and anyone can do it) even if you're half a decent coder like me.
Talk given at Red Dot Ruby Conference 2015
In this talk, I share about how I've started Learnemy as a non-technical person and tested the key product features without much coding done.
I gave this talk at Lean Startup Circle meetup group (Aug 2013) and again at Singapore Makers Meetup (Sep 2013).
The document summarizes key information about California's history including its regions, early explorers, the missions and ranchos established by the Spanish, the Gold Rush, and important figures. It describes the four regions of California - the Coast, Valley, Mountain, and Desert regions - and their climates, cities, and major industries. It also profiles several explorers who sailed along California's coast in the 15th-18th centuries, including Sir Francis Drake, Christopher Columbus, and Juan Cabrillo.
How I Grew in Tech - A Startup Story in 3 ActsElisha Tan
Invited by Google to speak at Google International Women's Day event, I shared my 3.5 years worth of startup journey in this talk. This is also the first time I addressed my startup failure in public.
Should You, The Non-Tech Founder, Learn How To Code?Elisha Tan
I'm a Psychology graduate with no prior programming skills. When I couldn't find a tech co-founder to join me, I decided to pick up programming with Ruby on Rails. In this talk, I share my experiences learning how to code, and shed some light on whether you, the non-tech founder, should pick up programming too.
This talk was given at the launch of Geek Girl Meetup Singapore.
This document discusses why the author organizes Rails Girls events. It notes that while computer programming was pioneered by women, it is now a male-dominated field due to marketing and talent crunch problems. Getting more women involved in programming could help address these issues and double open source contributions. The document encourages helping out at Rails Girls events as coaches, spreading awareness of the events, and making the community more inclusive and welcoming to women. The overall goal is to improve diversity and inclusion in the Ruby programming community.
This document discusses the definition and importance of branding. It provides several definitions of a brand from experts, emphasizing that a brand represents a promise and set of perceptions in a customer's mind rather than just a product. Strong brands create value by acquiring, retaining and growing customers through a clear brand vision and strategy aligned with operations. The document also highlights the importance of brands conveying meaning that customers feel connected to.
Non-Tech Contributions to the Tech CommunityElisha Tan
"I'm not skilled enough a programmer to contribute" is a common response I get when I ask programmers why don't they contribute to the open source community. In this lightning talk, I share some ways that you can contribute to the community (hint: it's all non-technical and anyone can do it) even if you're half a decent coder like me.
Talk given at Red Dot Ruby Conference 2015
In this talk, I share about how I've started Learnemy as a non-technical person and tested the key product features without much coding done.
I gave this talk at Lean Startup Circle meetup group (Aug 2013) and again at Singapore Makers Meetup (Sep 2013).
The document summarizes key information about California's history including its regions, early explorers, the missions and ranchos established by the Spanish, the Gold Rush, and important figures. It describes the four regions of California - the Coast, Valley, Mountain, and Desert regions - and their climates, cities, and major industries. It also profiles several explorers who sailed along California's coast in the 15th-18th centuries, including Sir Francis Drake, Christopher Columbus, and Juan Cabrillo.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. This ebook was written back in late 2010 when I was still
employed by another startup. It was meant to address the
concerns of B2B businesses foraying into Social Media.
Unfortunately, it was never published.
On the bright side, I now have full ownership of this ebook. I’ve
updated on its writing style to add in a little humor but the
content here (is still serious stuff) is the workflow of how I do social
media for my clients/employers.
Internet social warrior,
Elisha Tan (@elishatan)
2
4. Assess
“Know thy self, know thy enemy. A thousand battles, a thousand victories.” - Sun Tzu
Before you embark on a social media strategy, do an assessment on the social
media participation levels of players in your industry and on the current
sentiments of your company.
This are some of the questions that you need to answer at this stage:
What are the social media channels adopted by your competitors?
Are the channels owned by the companies or by their customers?
What is their level of engagement like? Is it high, low or moderate?
How often do they post an update?
What kind of content do they put up?
Who in their company manages the accounts?
You’ll find a checklist of questions in the next page.
5. Elisha’s social media ‘Assess’ checklist
Item
What are the social media channels adopted by
your competitors?
What is their level of engagement like? Is it high,
low or moderate?
How often do they post an update?
What kind of content do they put up?
Who in their company manages the accounts?
Which are the social media channels do you have
a presence on?
What are the sentiments people have on your
company? It is positive or negative?
How often does your company get mentioned?
On which social media channels are your
company mentioned in?
How do you measure up with your competitors?
What social media channels are your clients
using?
What are your clients talking about already?
1 | P a g e Elisha Tan • +65 929 868 55 • Elisha@learnemy.com
6. Assess
To help you with finding the answers to the questions, here are some free online
services that you can make use of.
Addict-o-matic
This tool condense your search results from various search engines into a neat
interface. It includes the latest mentions from, social bookmarking, social
networking sites, blogs and includes videos and pictures results. This tool is useful
for real time search on what is being spoken about your company.
SocialMention
It searches for mentions across many popular and unpopular social media
platforms while giving you the choice to streamline the platforms you want to
search from. The good point of this service is that it has its own metrics of
measurements like strength, sentiment, passion and reach.
Want to know how of such tools? Ask me at elisha@learnemy.com
7. Design
Like every business project, your social media efforts need to have a purpose.
When you are setting goals, consider the following tips to help you set
achievable goals.
Be realistic
Building a community takes time. Thus, always plan a realistic time frame for your social
media efforts. This time frame will differ based on the type of tools and measurements, as
well as how much time and content your company is able to put into the plan.
Be specific
Social media is broad, therefore you need to be as specific as you can on what you want to
achieve (e.g. increased lead conversion rates, build awareness, maintain relationships,
increase efficiency of resolving customer service issues, etc.). It is only when you have
specific goals that you are able to choose the right metrics to evaluate your social media
efforts.
Being specific also means that you need to know what each social media channel is used
for. Each social media tools has their own unique ‘personalities’. For example,
LinkedIn is a professional site while Facebook is a casual informal site. Hence for each
tool, a company needs to be able to present itself appropriately while maintaining
consistency in its corporate image.
8. Design
After identifying your goals, you will need to consider what success looks like in
your campaign by identifying the right metrics to measure your social media. A
couple of metrics are listed below.
Activity Metrics Customer Support and visibility
• Unique visitors • Customer satisfaction
• Network size • User ratings and reviews
• Number of fans, followers • Number support tickets per customer
• Comments per period
• Time spent on site • Search engine rankings
• Downloads • Web traffic referrals
• Page views
• Social sharing
• How many times your content is
shared
• Duration of stay
• Bounce rate
• Visitors loyalty
9. Design
There is no magic combination of tools that will ensure every company’s
success. Each company will have to decide which are the tools to adopt
base on the purpose of the social media efforts.
Channels as social settings
Each social media tools has their own unique ‘personalities’. For example,
LinkedIn is a professional site while Facebook is a casual informal site. Hence for
each tool, a company needs to be able to present itself appropriately while
maintaining consistency in its corporate image. This is certainly not easy. Hence,
your team needs to be able to understand the ‘personalities’ of each social media
tool before embarking a campaign.
Applications for each channels
You will have to decide on the applications for each social media channel as well.
Applications can help create a better experience on your social media channels
and increase the ease of being a follower/fan of your channels
10. Organize
Social media is based on constant content updates and real-time responses. There
are a couple of ways in which you can man your social media platforms. You can
either leverage on your current staffs, hire new staff who is trained in social media
or outsource to an agency.
Outsourcing to agencies
Outsourcing leverages on the expertise of agencies, whom have done such campaigns
many times. This will help to keep your company’s workload in check while undertaking
social media.
Pro: Agencies are efficient in what they do. Hence entrusting your social media efforts to
them is the best bet that the technicalities of social media will not hinder your success.
Con: Although part of your ‘team’, agencies do not work for your company. Hence their
knowledge on your products or your internal workings are limited. Also, communication
from the agency instead of from the company representative may be perceived as
unauthentic and insincere, which are negative perceptions that you want to steer away
from your social media efforts.
11. Organize
Leveraging on current staff
Your current staff may be social media users themselves who know how to use them
effectively on a personal level. These people will be a good start to your social media efforts
as they would then require lesser training to be effective at using these tools at the
professional level. The figure on the right
shows the department who is in charge of their
company’s social media efforts.
Pro: Employees have extensive knowledge about
the internal workings of your company which
are important source of content to be
provided. Not only that, building a
relationship with people within the company
seems more authentic than building it with
an agency.
Con: Adding more responsibilities to current
employees means that the current workload
needs to be restructured internally.
12. Organize
Hiring New Staff
You may want to hire a new staff solely for social media. This will ensure that you have a
skilled personnel in your team.
Pro: This option allows you to have a skilled person manning your social media efforts while
this person will also be aware of the internal workings of your company, hence will be
able to communicate effectively and authentically using social media platforms.
Con: Hiring itself can be a troublesome process.
For small business:
I recommend that small businesses use a mixture of current staff and outsourcing. The agency
will be able to provide a kick start to your social media strategy and also guide your existing
staff..
For startups:
Founders are great source of content. As you probably don’t have the budget to hire a big
agency, try going for a smaller one who needs your job to establish itself. Either that, bug a
social media marketer friend of yours for tips and know-hows. :D
13. Narrate
To ensure a stream of updates, editorial planning is important. It can be a weekly
or monthly schedule depending on your team. Here are some issues that you
need to consider.
Developing a voice
A company needs to be able to decide on a corporate voice based on its brand
personality. This corporate voice then will be used in all social media channels adopted by
the company. This voice will not affect much of the choice of social media channels as
slight amendments to the voice is fine. It’s the same idea behind how a person can
behave slightly different in a pub and a meeting but remains largely the person he is.
Posting Schedule and Topics
Background research needs to be done to understand
what social media tools your customers are currently using,
what kind of information will be of use to them, right down
to the timings that most of your prospects go online. This
will come in handy while you generate content, plan
publishing schedule or plan the schedule of your team
members to interact on the accounts for your social media
tools.
14. Narrate
Social Media Policy
Another issue to consider is how much control are you going to have in the page. By this it
means that the what are the things you will delete off your social media platforms and/or
how you are going to respond to negative comments. There is no strict rule on what type of
comments are allowed or not, it all depends on your brand image (conservative or friendly)
and how trained are your staff in managing these comments. A good balance is vital to not
translate that there is no freedom of speech in your platforms or that your platforms are too
cluttered with spams. Training your staff in this aspect is very important, there are many
crises that are aggravated due to the employee’s mismanagement in the initial negative
comment.
Automation versus Authenticity
Automation can be done in the form of publishing content and replying to comments.
However, there is a thin line to be draw between saving time and sacrificing authenticity
through automation, even more so since social media engagement is about the business of
authenticity. A good balance is to automate publishing schedule but to use a mixture of
automation (such as a ‘thank you for joining’ or a ‘message received’ message) and real-time
replies (when faced with a question or complain) when it comes to communicating with your
audience.
15. Narrate
Even though different tools have different personalities, you need to integrate them together to ensure
coherence in your brand identity. Your content should also be broadcasted across multiple social media
tools for maximum efficiency. This process can be made easy by online tools. Here are 2 free aggregation
tools that we strongly recommend.
Hootsuite
This tool allows you to schedule updates to social sites like LinkedIn, Twitter, Facebook,
Wordpress, Ping.fm, Myspace and Foursquare. Not only that, you can also connect it to to your
RSS feed and send your blog updates to your social media streams. It also has a neat multi-column
layout that allows you to Create and customize columns that can be dragged and dropped in any
order while organizing your social streams into news, keywords, friends and more. Mobile updates
are also supported for the use of Hootsuite from iPhone.
• Tweetdeck
Just like Hootsuite, this tool allows you to schedule updates except to Wordpress and Ping.fm.
However, the Tweetdeck platform is available for desktop, iPhone and iPad and it works on Mac, PC
or Linux system. Like other social media aggregators, Tweetdeck has a column-style format that
silos your information that you can customize its colours and choose how you want the interface to
look like. You can also set up notifications and filters or organize your Twitter lists, as well as seeing
Twitter trends.
16. Advocate
You need to tell people about your social media presence. Here are some
suggestions that you can adopt.
Leverage on existing technologies within social media platforms
Linkedin groups
▪ Joining LinkedIn groups and introducing your company there can bring visibility to
your social media channels or referrals.
Youtube tags
▪ Youtube allows you to add up to 500 characters as tags. Tagging your video will help
Youtube’s search engine to find your video.
17. Advocate
Integrate social media channels with current marketing efforts.
Website
▪ Include links and applications that inform visitors of your web site to your social
media channels. For Facebook, do include an application that allows your visitors to
‘like’ your Facebook page without leaving your website. As for Twitter, such
applications are not developed yet so only links can be used.
Other forms of media
▪ Tell people about your social media channels verbally or in print. This method
however requires you to acquire usernames that are simple and easy to remember.
Caveat: this method os known to have poor conversion rates.
▪ Also make use of mobile applications to promote your social media channels
18. Advocate
Purchase social media ads
Twitter
▪ Twitter recently launched ‘Promoted accounts’ where brands can pay for it’s account
to be suggested to users.
Facebook ads
▪ Facebook allows you to advertise to your specific target market. There are two kinds
of ads - self-served and sponsored. The former ads appear on pages and profiles
while the latter ads appear on the home page. Sponsored is more expensive.
19. Advocate
Social media etiquette
Social media etiquette is based solely on respect. This means to respect your customers in
replies to their comments be it nasty or not. It also means respect to your competitors by not
gate-crashing their social media sites with self-promoting comments. Remember, social
media is about the voice of the consumers, so let them voice out for you in relations to
competition.
Post-purchase affirmation
The period between when a purchasing decision is made to when the deal is signed and
officially “closed” is critical. Use social media to reaffirm their choice is the right one. This
can be done by providing customer support when they ask questions on your social media
sites.
Identifying needs
Many of your existing customers aren’t going to tell you explicitly when they need an
additional product or service from you. So you’re going to have to monitor their social media
interactions to spot the cues. Be especially attentive to the complaints of existing
customers—you may stop them from being poached by a competitor. By incorporating
social media into lead nurturing, marketers can better understand and interact with
prospects and customers, and increase the relevancy of their marketing campaigns.
20. Investigate
After you have put in time and effort in building up your social media presence, you need to
be able to track whether you social media efforts have been successful or not. Here are some
recommendation of free listening tools.
Alerts
Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on
your choice of query or topic. You need to fill a form to choose the type of media, how often do
you want to receive the alerts, up to how many results per email and the email to be delivered to.
Google Alerts allows you to set up keyword searches for the name of your company or
competitors, for example, and receive updates in your email inbox or through an RSS feed.
Site Monitoring
Google Analytics
This is a tool that you have to install in your website. It track website performance thus helping
you to find out how you are doing on your website. From it’s comprehensive reports, you can
understand the demographics of your users, time they spent on site, where did they come from,
page views, user loyalty, what is the top content on your site and allow you to set goals. It is also
compatible with Google Adsense and Google Adwords. You can choose to have your results
shown for by day, week month and year. You may email the results or export the report into PDF
or XML files.
Trend Analysis
Google Trends
This tool shows portray how often a particular search term or terms is entered relative to the total
search volume across regions and cities of the world, and in various languages. You can compare
the volume of searches between two or more terms and the main news explaining spikes in
activity. Results can be exported as a CSV file.
21. Investigate
For a much more in-depth measurement, you need to engage in a related service provider.
Here are some recommendation of paid tools for in-depth analysis.
Scout Labs
Scoutlabs has a great clean interface and overall excellent features for volume trending, sentiment-
tracking, learning about key quotes (based on sentiment), and managing workflow for response
management. Unlimited results helps protect you from increased monthly cost due to unexpected
spikes in volume. Moreover, you can display the findings with your logo on it, creating a more
professional look.
It also provides good customer support via email or phone and also delivers the report to your email
inbox. Not only that, it also helps you to communicate more effectively with your customers with their
sentiment engine that assesses the tone of your content. Prices start from USD249 per month but a 14
day free trial is available.
Radian6
Radian6 provides a one-stop shop to all the data you need for tracking and to hone your expertise as
web analytical skills. Integrated workflow, alerts, sentiment, monitoring across blogs, forums, news,
Twitter, and more is what this social media monitoring tool has to offer. Radian6 tracks mentions across
over 100 million social media sites and sources and returns the results for exploration, understanding and
action.
It lets you view relevant conversations happening around your brand and products in real time. We
aggregate those conversations across various sources of platforms and put them into visuals that make
analysis and measurement meaningful and actionable. Radian6 also provides a desktop application
helps your company listen, engage, and coordinate your outreach across teams. Prices start from
USD600 per month, however, demos are available.
22. Investigate
Once knowing what works and what don’t, you have to adjust your content to
suit your audience in terms of what is being delivered and how it is delivered.
Repurposing your content
You may have realized that certain mediums of channels are more ‘digestible’ than other
by your audience. It is thus important to be able to repurpose your content in different type
of mediums for consumption. Some examples of repurposing include:
Breaking up a position paper or a white paper into a series of blog posts to be read.
Make your content into the bunch of informative audio podcasts that your audience
can listen to during their daily commutes.
Breaking up a conference where you videotaped several speeches by your company's
subject matter experts can become a series of online videos.
Publish a Powerpoint presented at an industry event as an online slideshow.
The industry data that your team regularly tracks can becomes a stream of Facebook
status updates that your market can subscribe to and remain informed of industry
developments while working remotely.
The case study PDFs that you've published can become a "best practices series"
delivered through a set of special Webinars.
Having your CEO delivering an overview of the annual report via a video uploaded on
Youtube.
23. The model of a social media communications strategy is a
cyclical one. As social media platforms constantly innovate,
advertising and engaging customers via these tools will go
through changes as well. Thus, it is very
important a company constantly
reinvent its strategy to meet
the ever-changing industry.
After measuring your efforts,
evaluate them against that of
your competitors and make
amendments to your goals and
plans accordingly.
24. A psychology and social media practitioner, Elisha Tan devotes her
time to study the applications of social media and its impact on the
social, economy and business arenas. As a hobby, Elisha maintains
a blog where she pens down her thoughts and experiences on
entrepreneurship and social media.
You may drop her an email at elisha@learnemy.com, follow her
@elishatan or link up with her professionally on LinkedIn.
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