The document discusses drinking motives among college students. It identifies four main drinking motives: social motivation, enhancement motivation, conformity motivation, and coping motivation. Understanding students' drinking motives is key to preventing alcohol abuse on college campuses. The document reviews several studies that examined drinking behaviors and motives. The results indicate that not all college students abuse alcohol and that drinking motives are an important factor to consider to address the problem of excessive college drinking.

1. Are There Drinking Motives for College StudentsDiana CarringtonArgosy UniversityAdvanced General PsychologyPSY 492Dr. Marie DubéAugust 15, 2011

2. Abstract If there are drinking motives for college students, then understanding the drinking motives of college students is a key factor in prevention and reduction of alcohol use and abuse on college campuses. These findings suggest that drinking alcohol provides different types of psychological effects according to the different types of motives. They also reflect on the negative behavior and consequences of alcohol abuse Keywords: college drinking, drinking motives, alcohol abuse, college student and alcohol

3. College Break…What images come to your mind?

4. Is college drinking a recent phenomena?

5. Understandingcollege drinking motives To understand college drinking, we need to understand the college students’ motivations to drink. Understanding these motives is a key factor in prevention and reduction of alcohol use/abuse on college campuses

6. What are some of the drinking motives for college students? Social Motivation Enhancement Motivation Conformity Motivation Coping Motivation

7. Social Motivation “Because it helps you enjoy a party”, you can loosen up easier and feel more confident due to the effects of drinking.

8. Enhancement Motivation “Because you like the feeling”. It gives you a false sense of security and makes you think that you can do anything better than anybody.

9. Conformity Motivation “Because your friends pressure you to drink”, you want to be part of the crowd.

10. Coping Motivation “To forget your worries”, its easier to just drown your sorrows in beer and liquor.

11. Perceived Social Norms The National Institute on Alcohol Abuse and Alcoholism (NIAAA) Task Force released a report that stated the phenomenon of perceived social norms-or the belief that “everyone” is drinking and drinking is acceptable–is one of the strongest correlates of drinking among young adults and the subject of considerable research.

12. Diagnostic Instruments Questionnaires asked the participants to rate likelihood and/or value or specific behaviors or feelings thought to occur with alcohol consumption.

13. Additional Research Question An important question to determine if the majority of the population of college age persons is abusing alcohol is: Do college students drink more than their non-student peers?

14. Surveys and Studies

15. Results The results from these studies indicate that the entire population of college age person is not engaging in excessive alcohol use and abuse, which is good news. Before we can understand the college student drinking problem, we need to understand their motivations to drink. Understanding these motives is a key factor in prevention and reduction of alcohol use and abuse on college campuses (NIAAA., 2007)

16. Conclusion Understanding the motives for college student drinking. Reduction and/or prevention measures in battling alcohol use and abuse in college students. The results from these studies will assist psychological counselors, educators, and parents in understanding motives for college student drinking. It is imperative that we focus on this population as; the next step will be to develop strategies to help the students help themselves through reduction and/or prevention measures in battling alcohol use and abuse in college students.

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