This document discusses a study that compared responses from mobile in-context respondents to online out-of-context respondents about a dining experience. The study found that: 1) Online respondents exhibited more satisficing behaviors and provided answers that appeared influenced by social desirability bias, trying to look better to the interviewer. 2) Mobile in-context respondents who took the survey immediately after their dining experience provided responses that aligned more with their actual behaviors, like how long they spent looking at the menu. 3) Being in-context allowed mobile respondents to access their actual memories and experiences better, resulting in more accurate responses compared to online respondents who relied more on hindsight.