The document discusses digital ethnography and the study of cultures in virtual environments like Second Life. It also defines key concepts like data collection, content analysis, and interpretation. The interview summarizes an interview with an artist named Carlotta Caewlin in Second Life. She creates furniture, home furnishings, and interior decorating virtually. Much of her Second Life art is inspired by her real-life photography. She spends a substantial amount of time in Second Life creating and selling her art, finding it a creative outlet.

2.  Digital Ethnography - The study of
ethnography in a digital environment. A
digital ethnographer researches the way
of life of the many virtual atmospheres.

3. I still feel like a beginner in the
vast digital world. I have
made friends and met
wonderful artists. I had a very
positive experience on
Second Life from this class.

4.  Data Collection - process of recording an occurrence and
collecting important information.
 Content Analysis - a search for conceptual themes or patterns of
meaning both scientific and emerging. Content analysis also entails
writing data summaries, clustering data to form relationships,
condensing information to the most significant meanings, and
writing stories
 Comparative Analysis - a process of interrelating findings or
explanations in one class session or several class sessions to form
[suppositions] propositional insights. Interrelation consists of both
internal analysis (within your own study) and external analysis
(comparisons with other cases and the related literature)
 Interpretation, a process of translation of text. The process of
interpretation is similar to a detective searching for clues and
establishing facts. Interpretation is concerned with uncovering the
multi-layered meanings of a phenomenon and understanding them
more deeply.

7. The sights and sound are very soothing. The outside is like a
meadow. I can hear the bird chirping and feel the butterflies flutter
past me. I can smell grass and wildflowers. The art gallery has an
open ceiling and no doors. It is very inviting. There are beautifully
harmonious colors all around. There are themed rooms that make
you feel like your in that season or celebrating a certain holiday.

8.  Does your Second Life artwork imitate
their real life artwork?
 Is this a collaborative artspace?
 Does this take up much of your time?
 Why did you make this artwork?

9.  [2015/04/22 12:12] jensalesky: Hi Carlotta. I am an art student at Arizona State University. I was
wondering if I could interview you for a class I am taking called Digital Ethnography. We are
suppose to interview an artist on Second Life and I found your work to be quite interesting. I only
have a few questions, shouldn't take long.
 [2015/04/22 12:14] CarlottaCeawlin: hello there, i wouldn't mind. i'm on here quite often
 [2015/04/22 12:18] jensalesky: Thank you. Is this space a collaborative area?
 [2015/04/22 12:21] CarlottaCeawlin: It has a few things that are from other artist but most of it is
mine
 [2015/04/22 12:24] jensalesky: Does your Second Life artwork imitate their real life artwork?
 [2015/04/22 12:28] CarlottaCeawlin: i think it does. i do photography in real life and alot of my
artwork here is inspired from my photos
 [2015/08/11 12:30] CarlottaCeawlin: but i also use sl to make art that i wouldnt be able to in real life
 [2015/08/11 12:32] jensalesky: Does Second Life take up a substantial amount of your time?
 [2015/08/12 12:34] CarlottaCeawlin: it actually does. but i sell alot of my work form here
 [2015/04/22 12:37] jensalesky: Why do you make art?
 [2015/04/22 12:40] CarlottaCeawlin: i make art because i like creating. it makes me feel better
after i make something, like yoga, i guess

13. Who?
•Carlotta
Caewlin
What?
•Furniture
•Home
Furnishings
•Interior
Decorating
Where?
•Second Life
•Dreamscapes
Art Gallery
To create
and promote
her art
Why?

14. Studying the digital world is important in today’s world.
In Second Life, we are able to connect with people
from all over the world. It is an amazing place for
collaboration. In the digital world, you can be whoever
you want. It allows the creativity to be uninhibited.
These online communities are a culture all on their own.

15.  I was happily surpirsed with my Second
Life experience. I learned about
different kids of art and met many artists.
Before this class, I was unaware of the
academic applications of Second Life.

16. http://maps.secondlife.com/secondlife/Image%20dAlliez/72/71/24