The document summarizes an architectural project called "WEDGE-1" designed by Collaborative Architects in Mumbai, India. It was intended to manipulate the form of a simple "shoe box" container for retail in an economical way. Key features include trapezoidal interior spaces formed by "dissecting" the box, a central gathering space surrounded by wedges of undulating volumes and roofline, and cut-outs in the peripheral wall that reveal and mask displays to draw people in. The all-white interior and exterior aims to heighten the perception of the products on display.

1. Regd. No. MH / MR / K'devi-58 / 2010-12 W.P.P. Lic. No. MR/ TECH / W.P.P-13 / SOUTH / 2010-12 Posted at Mumbai Patrika Channel Sorting Office Mumbai - 400 001 on 3rd & 4th of Every Month

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Retail
Exploration
The skin transforms the project from
Back to
a simple container of products to an
architectural ensemble drawing- The
Shoe Box Concept.
text & photographs: courtesy, the architects
SHOE BOX
The 'WEDGE-1' by Collaborative Architects is the latest of the architectonic
explorations in creating projects that are highly refined in architectural
morphology, yet fulfilling the programmatic agenda of the client' brief.
Character of spaces,which are trapezoidal. Elevation.
044 Architecture Update February 2011

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A synergy of White to lure the public in.
esigned by Collaborative Architects, the
d WEDGE-1 is located in Mumbai and is
the latest architectonic explorations in
creating projects that are highly refined
in architectural morphology. The
architectural intent was to dissect the simple 'shoe
box' and manipulate the architectonic character of
the box in the most economical way as the project
had a stringent budget limit and delivery schedule.
The name WEDGE comes from the character of the The peripheral wall sets the tone of the encounter
spaces within the dissected box, which largely are with the exhibits with its unique cut-out.
trapezoidal. The space has been organized as
centripetal, pinwheel form as the central gathering
space holds the different wedges around its
periphery with its undulating volumes and
roofline. The peripheral wall sets the tone of the
encounter with the exhibits with its unique cut-
outs, which reveal and mask the displays
simultaneously to lure the public in. This two fact file:
dimensional cut-outs on the skin transforms the project : WEDGE-1
project from a simple container of products to an location : Mumbai, India
architectural ensemble of multiple meanings and architects : Collaborative Architecture, Mumbai,
unparallel perceptual values. India
project team : Lalita Tharani, Mujib Ahmed,
WEDGE is painted white, including the exhibit floor Vineeta, Ashraf, Mazhar, Munib &
to heighten the perception of encounter with the Shoukath
products. The central gathering space has a series of dt of completion : 2009
light 'vectors' (1200-mm long T5 lamps), which forms
an enclosing canopy and fuse the space to Character of spaces,which
complete the box. are trapezoidal.
Architecture Update February 2011 045