3. Collection
This collection was born, while thinking of the bollywood glamour and the contrasting
90`s rave, going strong in the west, at that time.
The bright pallet of Indian inspired costumes and the comfort and simplicity of the 90`s
shapes and body geometry, clashed in this idea, mixing best of both worlds.
Vivid colors, used on the most premium of natural fibers, molded, waxed and restructured
to give that “modern effect”. Materials like siliconed cotton, that use the best filaments,
mixing them with shine and gloss finishes,
to create the contemporary look of the product.
A big role in this project plays the embroidery designs, done in tone in tone or contrasting
threads, all inspired by Indian culture and art.
The paisley motifs, sit beautifully on the modern fabric, further accentuating their beauty.
When thinking of the 90s and bollywood, denim could not have been left out of the mix.
The light, denim, melange that we have used, gives that utility look, in the same way com-
bining it with
the coziness and softness of the finest cotton.
The cream colored and black garments are a staple in any AR collections, they bring that
delicate and sophisticated vibe to any outfit. In this collection the classic shades, are played
up with , decorative stitching and precise attention to shape and detail.
The last part of the collection is the peak of the symbiosis of both inspirations, represented
by lavish silk shantung colored in pinks
and exuberant fuchsia colors.
Tailored in a modern manner, these precious, garments, decorated with soft padding’s in
a sport-like style and rich embroidery.
The decadence of the orient, combined with the functionality of the west in the 90s, up-
dated through the AR prism, equals a sleek , comfortable, statement pieces collection to
add to your spring summer 15 wardrobe.
Contrast creates diversity, that’s what brings this concept together and makes it relevant.
