Good Food Magazine by BBC Worldwide: Recipient of the PPA’s “App of the Year” award, the Good Food magazine app is packed with stunning images and hundreds of new recipes in each issue. Designed for ease-of-use, each recipe is triple tested in the Good Food kitchen.

1. A Mouth Watering
Tablet Experience
Good Food magazine cooks up an iPad sensation
with the App Studio solution.
When you’re the UK’s leading food magazine, saw these tablets and really got it. They understand how tablets can
become an incredibly interactive extension of the magazine. It was also
there’s a lot of pressure to get your first
an opportunity to charge for our content on a digital platform. Tablets
tablet version right. came along and we realized that people were willing to pay in a way
S
o when BBC Good Food saw its readers increasingly making the they weren’t on the web.”
move to tablets, it turned to App Studio to help unleash the
Of course delivering a great user experience was paramount to the suc-
possibilities for its tablet publication.
cess of the new app. For Good Food, simply publishing large, slow PDF
Rebekah Billingsley, Publishing Director, Mobile Devices for Immediate files was never going to do the job. Instead, they used App Studio to
Media at Good Food magazine, explains, “The magazine division just create a fast, adaptable HTML5 tablet edition that combined all the
GOOD FOOD MAGAZINE
CASE STUDY

2. GOOD FOOD MAGAZINE
CASE STUDY
great content from the print publi- First, about half are existing sub-
cation with new levels of interac- scribers who already love the print
tion and functionality. As Billingsley magazine and now enjoy free
points out, “Readers can search access to the iPad app. The second
across recipes, they can create a group is primarily made up of App
scrapbook which is where they Store customers who have bought
store their favorite recipes across an iPad and are looking for great
all the issues that they’ve bought, it content and apps to put on it.
just takes it that bit further.” These represent new readers for
the publication and a market they
They got it right. Last month they
look forward to growing.
had 45,000 downloads of the latest
issue, and the magazine has been Of course, keeping both groups
downloaded over 200,000 times engaged means giving them a
since launch. tablet experience they love. So far,
the reviews are glowing:
Retaining existing “S u p e r… Best mag. Of all times.”
readers, attracting “Just what the iPad is for.”
new ones. “This is the first time I’ve bought
Every publisher making the move this magazine. If only all my other
from print and web to tablets must magazines were available in this
consider both customer retention format — it ’s so good.”
and attracting new readers. Good “One of the best subscription apps
Food is no different. For the tablet around. This is the standard by
version, it’s found that readers come which others are measured.”
in two flavors.
It all goes to show the excellent job
Good Food has done both of
enhancing the experience for exist-
ing print readers and opening up to
a new and growing audience.
A deeper insight into
tablet readers
Where the tablet edition of
Good Food differs quite
markedly from the print
version is the visibility it
gives both publishing
and editorial staff
into what readers like
most. The tablet
publication collects
basic sales data from
the App Store, as well
as an opt-in data feed
from readers and in -
geniously incorporates
Readers can interact with the contents of Good Food to open up recipes and
Google Analytics, too.
shopping lists, which can be automatically emailed to them.
2 ©2012 Quark Software Inc. All rights reserved

3. GOOD FOOD MAGAZINE
CASE STUDY
Unlike with PDFs, readers can highlight and select words throughout the magazine,
look them up in a glossary and find reference information.
Lessons from
As a result, Good Food can now see its readers in a whole new light.
Billingsley explains, “We’re seeing about a 65% opt-in rate of sub-
Good Food
scribers which is great. Then we’ve laid Google Analytics over the
product which means we get everything — we know dwell time, most We asked Rebekah Billingsley
read, every click, every video view and frequency.”
what advice she’d give to
This level of insight has enabled Good Food to adapt and tune its publi-
cation to more closely match what readers value most. Says Billingsley,
anyone entering the tablet
“We’ve used this data analysis to hone our product. For example, our publishing market:
videos weren’t viewed as much as we’d expected and were heavy, so
we’ve reduced the number from two down to one. “Find a platform that integrates into your
existing publishing production process and
We know that the shopping basket functionality is used in about 60%
of all visits, so we hope to enhance that area of functionality. Even
team. Don’t invest too much money on tech-
more importantly, it allows us to tell advertisers how their ads have per- nology — use the platforms that exist that
formed and help them make better ones next time.” plug in to QuarkXPress or InDesign, such as
These are all things that would be, at best, very difficult and at worst,
App Studio. And create as much opportunity
almost impossible to do with the print publication. This granularity of as possible to test your product and pricing.”
detail also enables Good Food to tell advertisers exactly how well their
ads are performing.
3 ©2012 Quark Software Inc. All rights reserved

4. GOOD FOOD MAGAZINE
CASE STUDY
Smaller files, faster downloads, happier readers We didn’t want to be limited
Good Food magazine readers are just like all modern consumers —
they expect information to be available online with little or no delay.
Not surprisingly, tablet users feel just the same way.
in what we did with our
Understanding that speed is essential for a positive user experience, magazine because of file
Good Food selected App Studio as its software solution. A key factor
is that App Studio is based on HTML5 rather than PDF technology. This
was an important distinction. Billingsley explains, “We didn’t want to
sizes. App Studio was the
be limited in what we did with our magazine because of file sizes. App
Studio was the only solution to be able to offer us that.” only solution to be able
So HTML5 is important?
to offer us that.
“It is definitely important,” says Billingsley. “Who wants to create PDF
products? They’re heavy, they’re clunky, and they’re not searchable. — Rebekah Billingsley, Publishing Director, Mobile Devices
HTML5 gave us the opportunity to scale onto Android and Windows if
for Immediate Media at Good Food magazine
we wanted to. It also allows us to integrate the HTML from our web-
sites to create additional functionality.”
What’s more, the App Studio solution fits seamlessly with the way the
print publishing team was already working. It meant fewer barriers and
faster success. It also delivered greater flexibility, allowing Good Food
to revisit and adapt their strategy on a regular basis.
The result is a tablet publication that both works for the business and
which readers love.
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About
App Studio is the next generation digital publishing solution create branded content apps using QuarkXPress, InDesign,
that uses HTML5 to push the bounds of user experience HTML5, and XML. Through a managed cloud environment,
without the high cost and effort associated with custom app designers, authors, and extended teams are able to
development. By combining the market-leading HTML5 collaborate to create rich, interactive content that can be
technology from the recent acquisition of PressRun with delivered across multiple platforms and devices.
Quark’s existing digital publishing technology, App Studio
is the only digital publishing solution that allows users to Get started for free at www.AppStudio.net
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