The document summarizes the history and activities of APS-WEB, a Japanese technical content media site for engineers. It was first published in 2010 and acquired 13,000 business users interested in embedded CPUs and IoT solutions. It provides content through a magazine, website with 50,000 monthly users, seminars, and brochures focused on embedded CPUs, operating systems, AI and IoT. The owner, Inscape Inc., aims to be a one-stop platform for B2B promotion in these fields through integrated online and offline content and events.

1. www.aps-web.jp
© inscape inc. All Rights Reserved.
1
APS Activity 2019-2020
毎月5万人のエンジニアが利用する
技術コンテンツメディア
May 28, 2019

2. www.aps-web.jp
© inscape inc. All Rights Reserved.
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APS History
HISTORY
Aug, 2010
First Published As ARM PARTNERS SUCCESS
May, 2011
APS-WEB opened

3. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Apr, 2013
Launch ECOSYSTEM PARTNERS on APS-WEB
- Joined 50 vendor’s
Aug, 2015
Renewal APS As Embedded CPU Comparison
Platform
Jun, 2016
APS SUMMIT（seminar） has been held since this
year
NOW

4. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Attendees

5. www.aps-web.jp
© inscape inc. All Rights Reserved.
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1
2
3
Features
Acquired 13,000 business users who are interested in
embedded CPU & IoT solution.
Leverage the strengths of PUSH(Magazine), PULL(Web),
Handout and Seminar.
Focused on the specific contents and Archive the
cost-performance.
1
2
3

6. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Concept
All in one for embedded CPU & IoT B to B Promotion.
Push
Magazine
Pull
APS-WEB
Hand Out
Brochure
Seminar
Summit
+ + +

7. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Theme
Volume.20 （Feb/Mar, 2020）
AI特集
Entering the Advanced Biz with
Intelligence and Autonomy
Smart Factory, Robotics and Machine Vision.
Volume.19 （Aug/Sep, 2019）
IoT特集
From PoC to the Next Stage
with, Wireless, Sensors and
Security.
zzzz

8. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Schedule
Volume.19
IoT
Volume.20
AI
Mth July Aug Sep Jan Feb Mar
Magazine
(Web+Brochure)
Interview
Issue
28
Interview
Issue
26
Seminar
Held on
27
Held on
6

9. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Price
Magazine Seminar
Menu Cover Article Brochure Presentation Booth Space (mm)
Platinum ◯ 6P 1,000 30min/slot W2,400xD600
Gold 4P 1,000 20min/slot W1,500xD600
Platinum Sponsor- 1vendors
¥2,500,000
Gold Sponsors- 6vendors
¥1,500,000

10. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Status
Magazine Seminar
Menu Cover Article Brochure Presentation Booth Space (mm)
Platinum ◯ 6P 1,000 30min/slot W2,400xD600
Gold 4P 1,000 20min/slot W1,500xD600
Magazine Seminar
Menu Cover Article Brochure Presentation Booth Space (mm)
Platinum ◯ 6P 1,000 30min/slot W2,400xD600
Gold 4P 1,000 20min/slot W1,500xD600
IoT
AI

11. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Magazine/Web
Issue : Feb, Aug
NOCP : 13,500
NOS : 12,800
WEB user : 50,000 /mth(UU)
Brochure : 1,000
NOCP : Number Of Copies Printed
NOS : Number Of Shipping

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Invitees : 150 peoples
Excluding competitor,
distributer, ecosystem partner
Held on : Mar, Sep
Time : Session 13:00 - 18:00
Place : Kannai Arai Hall
(Yokohama)
https://goo.gl/maps/bxJXN8u6Fzt
Seminar

13. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Targeted Users
Seminar
Web
MagazineMagazine
Goal: Core Target Marketing
Members: 12,800
Seminar
Goal: Find New Customer
Invitees: 150
Web
Goal: Broad Based Marketing
Unique user: 50,000 /mth

14. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Member Profile
42%
14%
11%
8%
7%
5%
5%
4%
4%
FA
Consumer
PC
Automotive
Software Vendor
COMM
Medical
EMS
Others
14%
17%
23%
28%
6%
12%
Processor H/W
Processor S/W
Microcontroller H/W
Microcontroller S/W
Support
Others
Industry
Occupation

15. www.aps-web.jp
© inscape inc. All Rights Reserved.
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46%
20%
17%
5%
5%
4% 3%
Microcontroller
Processor
FPGA
Comm, I/F
Sensor
OS
Others
Be
Interested
in
Employee
20%
5%
18%
14%
17%
26%
10,000 <
5,000 - 9,999
1,000 - 4,999
500 - 999
100 - 499
< 100

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アクセスサマリー（2018年11月）
Contents（Directory URL） PV/month UU/month Time on site/month
電子回路編（https://www.aps-web.jp/academy/ec/） 41,490 28,210 00:11:13
Cortex-A編（https://www.aps-web.jp/academy/ca/） 11,310 4,637 00:06:08
組み込みLinux - Cyclone編 （https://www.aps-
web.jp/academy/linux_cycl/） 2,953 1,932 00:08:57
RTOS（https://www.aps-web.jp/academy/rtos/） 6,567 3,653 00:08:12
組み込みAI編 （https://www.aps-web.jp/academy/ai/） 1,898 1,160 00:04:46
Cortex-A＋RTOS編（https://www.aps-
web.jp/academy/cartos/） 719 411 00:04:33
PV : Page View、UU : Unique User

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組み込みOS関連検索キーワード
(Google検索: 2019年3月20日)
[組み込み][Linux] 4位
[組み込み][Linux][yocto] 1位
[組み込み][Linux][Arm] 1位
[組み込み][Linux][ボード] 2位
[Linux][音声認識] 6位
[Linux][高速起動] 4位
[Linux][音声合成] 6位
[組み込み][OS] 8位
[Yocto] 3位
[リアルタイムOS] 1位
[RTOS] 3位
[RTOS][Linux] 3位
[OpenAMP] 2位

18. www.aps-web.jp
© inscape inc. All Rights Reserved.
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組み込みAI関連検索キーワード
(Google検索: 2019年3月20日)
[組み込み][AI] 3位
[組み込み][AI][開発] 1位
[組み込み][AI][事例] 4位
[組み込み][AI][顔認証] 1位
[組み込み][AI][表情認識] 1位
[組み込み][AI][開発環境] 2位
[組み込み][AI][初心者] 1位
[組み込み][AI][IoT] 1位

19. www.aps-web.jp
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Arm関連検索キーワード
(Google検索: 2019年3月20日)
[Arm] 6位
[Arm][Cortex] 3位
[Cortex][M] 1位
[Cortex][M] 3位
[Arm][マイコン] 8位
[Arm][NN] 8位
[Mbed] 4位
[Trustzone] 3位

20. www.aps-web.jp
© inscape inc. All Rights Reserved.
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その他関連検索キーワード
(Google検索: 2019年3月20日)
[力率] 8位
[Q値] 3位
[コンデンサ] 8位
[時定数] 6位
[回路計算] 1位
[重ね合わせの理] 3位
[バンドパスフィルタ] 2位
[ブリッジ回路] 5位
[寄生容量] 2位
[RISC-V] 2位

21. www.aps-web.jp
© inscape inc. All Rights Reserved.
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About inscape
Company: Inscape inc.
Establishment : APR, 22, 2003
Capital : 10,000,000 yen
President : Chihiro Nakagawa
Head Office : Kannai Arai Bldg., 1-8 Naka-ku,
Yokohama-shi, Japan 231-0015
Tel: 045-308-6581
www.aps-web.jp
@APS_WEB
@APSfan
www.inscape.jp
半導体
専門
自社
メディア
保有
E to E
プロモー
ション
利用価値

22. www.aps-web.jp
© inscape inc. All Rights Reserved.
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Thank you!Thank you!
もっと見たくなる。 APS-WEB
897,776 PV/2018年