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H Á D E Z A N O S , A 1 1 : 2 1
V E M FA Z E N D O T R A B A L H O S
D E G R A N D E R E P E R C U S S Ã O
PA R A S E U S C L I E N T E S D E
F O R M A C O N S I S T E N T E .
S Ó E M 2 0 1 5 , F O R A M
M A I S D E 2 5 T R A B A L H O S
C O M F O RT E P R E S E N Ç A
N A M Í D I A E X P O N TÂ N E A
E N A S R E D E S S O C I A I S .
A N Ú N C I O S E C A M PA N H A S
T R A N S F O R M A D O S
E M N O T Í C I A E M P O RTA I S ,
J O R N A I S , R E V I S TA S , E AT É
N O N E W Y O R K T I M E S .
O U T R O S S E T O R N A R A M M A N I A
N A S P R A I A S D O R I O , N O TA S
E M C O L U N A S D E J O R N A L E
AT É Q U E S T Õ E S E M P R O VA S D A
E S P M E D O E N E M .
M A I S D E 1 2 0 0 M AT É R I A S N A
W E B E N O PA P E L C O M A S
C A M PA N H A S PA R A N O S S O S
C L I E N T E S E M 2 0 1 5 .
E E M T E M P O S D E G R A N D E
D I V E R S I D A D E D E M Í D I A S ,
R E P E R C U S S Ã O É T U D O .
P O R I S S O A C R E D I TA M O S Q U E
A P R O PA G A N D A T E M Q U E FA Z E R
M A I S D O Q U E A O B R I G A Ç Ã O .
E Q U E O TA M A N H O D A
C A M PA N H A N Ã O E S TÁ N A
V E R B A , M A S N A S U A A M B I Ç Ã O E
C A PA C I D A D E D E R E P E R C U S S Ã O .
O S E G R E D O É A
S I M P L I C I D A D E C R I AT I VA
C A S E T E S T D R I V E
A S I M P L I C I D A D E C R I AT I VA
Q U E D E U N O N E W Y O R K T I M E S
AGILIDADE +
CRIATIVIDADE +
PROATIVIDADE =
OPORTUNIDADE
ENQUANTO AS
MARCAS FUGIAM
DO 7X1, NÓS
TRANSFORMAMOS
EM OPORTUNIDADE
COM ESTE
ANÚNCIO,
CRIAMOS O
“PELFIE”,
MANIA
NAS PRAIS
CARIOCAS
OPORTUNIDADE
NO CARNAVAL
DE RUA CARIOCA
ANIVERSÁRIO DE 450 ANOS DO RIO DE JANEIRO
E O VESTIDO
QUE QUEBROU
A INTERNET?
LEMBRA
DA CARTA
DO VICE
PARA A
PRESIDENTA?
BRANDING: LANÇAMENTO DA CERVEJA RIO CARIOCA
O ESPÍRITO CARIOCA
ENGARRAFADO.
LANÇAMENTO
NA PRISÃO
DE UM
FAMOSO
BANQUEIRO
NATAL COM
ESPÍRITO CARIOCA
CARNAVAL
ENCONTRANDO AGULHAS EM PALHEIROS
A R E V I S TA A L E M Ã
A R C H I V E , A M A I S
I M P O RTA N T E D O M U N D O
E M C O M U N I C A Ç Ã O ,
S E L E C I O N O U A
C A M PA N H A PA R A O
N Ú M E R O 2 / 2 0 1 5 .
P R O C U R A M O S T R A B A L H A R
D E S TA F O R M A PA R A T O D O S O S
N O S S O S C L I E N T E S . AT E N D E M O S
VA R E J O , P R O D U T O , S E R V I Ç O S ,
I N S T I T U C I O N A L .
A SIMPLICIDADE CRIATIVA E O VAREJO
A PROPAGANDA FAZENDO MAIS DO QUE A OBRIGAÇÃO

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Apresentação 11:21 Simplicidade Criativa

  • 1.
  • 2. H Á D E Z A N O S , A 1 1 : 2 1 V E M FA Z E N D O T R A B A L H O S D E G R A N D E R E P E R C U S S Ã O PA R A S E U S C L I E N T E S D E F O R M A C O N S I S T E N T E .
  • 3. S Ó E M 2 0 1 5 , F O R A M M A I S D E 2 5 T R A B A L H O S C O M F O RT E P R E S E N Ç A N A M Í D I A E X P O N TÂ N E A E N A S R E D E S S O C I A I S .
  • 4. A N Ú N C I O S E C A M PA N H A S T R A N S F O R M A D O S E M N O T Í C I A E M P O RTA I S , J O R N A I S , R E V I S TA S , E AT É N O N E W Y O R K T I M E S .
  • 5. O U T R O S S E T O R N A R A M M A N I A N A S P R A I A S D O R I O , N O TA S E M C O L U N A S D E J O R N A L E AT É Q U E S T Õ E S E M P R O VA S D A E S P M E D O E N E M .
  • 6. M A I S D E 1 2 0 0 M AT É R I A S N A W E B E N O PA P E L C O M A S C A M PA N H A S PA R A N O S S O S C L I E N T E S E M 2 0 1 5 .
  • 7. E E M T E M P O S D E G R A N D E D I V E R S I D A D E D E M Í D I A S , R E P E R C U S S Ã O É T U D O .
  • 8. P O R I S S O A C R E D I TA M O S Q U E A P R O PA G A N D A T E M Q U E FA Z E R M A I S D O Q U E A O B R I G A Ç Ã O .
  • 9. E Q U E O TA M A N H O D A C A M PA N H A N Ã O E S TÁ N A V E R B A , M A S N A S U A A M B I Ç Ã O E C A PA C I D A D E D E R E P E R C U S S Ã O .
  • 10. O S E G R E D O É A S I M P L I C I D A D E C R I AT I VA
  • 11. C A S E T E S T D R I V E A S I M P L I C I D A D E C R I AT I VA Q U E D E U N O N E W Y O R K T I M E S
  • 12.
  • 13.
  • 14.
  • 15.
  • 17. ENQUANTO AS MARCAS FUGIAM DO 7X1, NÓS TRANSFORMAMOS EM OPORTUNIDADE
  • 18.
  • 21. ANIVERSÁRIO DE 450 ANOS DO RIO DE JANEIRO
  • 22. E O VESTIDO QUE QUEBROU A INTERNET?
  • 24. BRANDING: LANÇAMENTO DA CERVEJA RIO CARIOCA
  • 25.
  • 26.
  • 33.
  • 34.
  • 35.
  • 36. A R E V I S TA A L E M Ã A R C H I V E , A M A I S I M P O RTA N T E D O M U N D O E M C O M U N I C A Ç Ã O , S E L E C I O N O U A C A M PA N H A PA R A O N Ú M E R O 2 / 2 0 1 5 .
  • 37. P R O C U R A M O S T R A B A L H A R D E S TA F O R M A PA R A T O D O S O S N O S S O S C L I E N T E S . AT E N D E M O S VA R E J O , P R O D U T O , S E R V I Ç O S , I N S T I T U C I O N A L .
  • 38.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. A PROPAGANDA FAZENDO MAIS DO QUE A OBRIGAÇÃO